The Center for Sales Strategy
JUNE 27, 2022
Sales structure organization can bring new skills to light and help put tired and outdated concepts to bed. Just because a strategy worked for your team five years ago doesn't mean it will still bring out the best in each team member so that your team will flourish now. Consider revising sales goals and implementing a new sales structure with new possibilities in mind.
Zendesk
JUNE 30, 2022
Pop the champagne! You’ve just closed a major deal and you’re ready to pack up, head out on the town, and celebrate by crossing that client off your never-ending to-do list. Sort of. You absolutely deserve a night of Beluga caviar and the finest of wines after closing a hard-earned deal (if that’s what you’re into), but don’t assume your work is finished.
Red Star Kim
JULY 1, 2022
To support delegates on networking training sessions, I like to review (and recommend if appropriate – see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. The author is female (remember those original great networking books in 2004 by legendary networker Carole Stone ?
Force Management
JUNE 29, 2022
Product-led growth (PLG) is driving some of the fastest growing B2B companies. While these solutions can propel organizations forward, this approach requires business leaders to make strategic decisions around what’s needed to scale that success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Center for Sales Strategy
JUNE 29, 2022
Every successful organization depends on the productivity of various departments and teams to achieve its overall mission and goals. But being a part of a team doesn’t mean teamwork happens naturally. For departments and teams to be efficient everyone needs to work together to execute and finish projects and goals. And yet the reality is that, more often than not, employees find it challenging to collaborate and work together with ease and balance.
Hubspot Sales
JUNE 28, 2022
There are a few major benefits of hybrid selling. For one, it provides your employees with flexibility and autonomy to work where they'd prefer. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SuperOffice
JUNE 30, 2022
How many apps do you use? If you’re anything like the average person, at least 40. But why so many? Obviously, we use apps because they make our lives easier. Apps are quick and efficient. The same benefit applies in the business world, too. Companies use an average of 75 technologies to help them grow their business. Andhe larger your company is, the more apps you will use – reaching as high as 200 apps!
The Center for Sales Strategy
JUNE 30, 2022
I often hear from salespeople that getting an appointment with a quality prospect is one of the hardest parts of the sales process and getting them to give your 30-45 minutes is almost impossible. It is certainly true that decision makers have more requests for their time today than ever before, which makes breaking through the clutter harder. It is easy to get lost in the sea of salespeople who are contacting them and asking for their time if you simply communicate why you want to meet with the
Hubspot Sales
JUNE 27, 2022
Competitive pricing is a fact of life for most businesses. Companies within a market are all vying for consumers' attention, and lower prices is an easy way to capture it. But what happens when pricing low turns from competitive to malicious? That practice, pricing low in bad faith, is most commonly referred to as predatory pricing — a method used by certain businesses to clear and dominate their markets.
Kainexus
JUNE 30, 2022
The Lean business methodology is based on the simple principle that organizations should strive to provide maximum value to the customer with as little waste as possible. The idea is simple, but it isn't easy. For most organizations, embracing Lean requires a significant culture shift and a new way of thinking about everything from leadership to everyday operations.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zendesk
JUNE 30, 2022
Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Ometria. Ometria (Support) is a customer data and marketing platform that helps retailers increase CRM revenue. Ometria combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform–letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail, and more.
Flevy
JULY 1, 2022
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance.
Hubspot Sales
JUNE 29, 2022
As a manager, ensuring your team is working as effectively as possible should always be a — if not the — main priority for you. That's why you need to find ways to maintain a pulse on your employees' ongoing performance. One way to get there is by conducting a team effectiveness assessment — a questionnaire-guided audit that can give you some perspective on what you're doing right, what you're doing wrong, and how pressing your team's issues are.
Brooks Group
JUNE 27, 2022
Sales negotiation is a critical skill for any sales professional. Whether you’re negotiating with a potential customer or working out the details of a contract, being able to negotiate effectively can make the difference between success and failure. Understanding the basics of negotiation can help you close more deals, meaning more commission.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Zendesk
JUNE 29, 2022
Alright, you’ve done it. Your marketing strategy? Flawless. Your contact form? Filling up faster than you can make outreach calls. Your sales.not quite up to par. If this situation sounds uncomfortably familiar, you’re not alone. Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales.
Kainexus
JUNE 28, 2022
The Lean approach to business management started when Toyota decided to retool its manufacturing practices to improve efficiency and quality simultaneously. Since then, the approach has gained traction globally and in almost every industry. Organizations have found it to be an effective method for reducing waste, spurring innovation, and encouraging employees to act on opportunities for improvement.
Hubspot Sales
JUNE 28, 2022
As a business, your overall goal is likely to achieve growth and remain competitive in your market. Corporate development and business development are two practices that help businesses achieve growth through different means. Read on to learn the difference between the two and how they relate to your business operations. What is corporate development?
Force Management
JULY 1, 2022
Through hard work and a successful delivery, you’ve created momentum for your customer-facing team, equipping them with the knowledge and skills to improve front-line numbers. Now is the time to refine and amplify your team's skill set — taking them from good to elite.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Zendesk
JUNE 30, 2022
Customer success is key to business success, especially for startups that depend on retention for meeting revenue goals. For startups with a well-oiled customer success team, the opportunities for growth are immense. In fact, the Zendesk Customer Experience Trends Report 2022 found that when companies focus on the needs of their customers, they can attract new business, boost retention, and increase sales.
SBI Growth
JUNE 29, 2022
As seen in SBI’s latest research, top-performing commercial leaders are balancing headcount additions with investments in sales, enablement, and digital selling, looking to boost productivity and sales capacity through strong digital buying experiences. These same companies are generating more revenue through digital channels than their peers.
Planview
JUNE 30, 2022
In times of economic uncertainty, PMO value is critical. PMOs don’t just make sure that run-the-business work and projects are completed, they also operationalize the strategic plan. Maximum PMO value ensures the work delivered aligns with company strategy. This helps the organization achieve its desired outcomes and initiatives. When organizations begin feeling the stress of the current financial climate, business leaders take a hard look at spending.
Force Management
JULY 1, 2022
We build strategic partnerships with our clients with a focus on helping customer-facing organizations achieve both quick wins and long-term outcomes. To ensure we help our clients achieve that success, we partner with them throughout the journey. We help our customers build out a forward-looking success plan to maximize adoption, drive consistent bottom-line impact and significantly increase the ROI from their engagement.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Apptivo
JULY 1, 2022
Introduction. CRM (customer relationship management) is a technology that manages the customer interactions and helps build superior customer relationships. CRM helps to streamline the entire business processes and expedites productivity to a greater extent. All the information present in the CRM software keeps the functionality across multiple departments in an aligned manner.
Brooks Group
JUNE 30, 2022
Today, I want to continue to talk about how companies can sell their way through the current malaise. As I’ve said before, I believe that the way companies are going to survive and thrive in these interesting times is to sell their way through all the current headwinds being caused by the macro events. . We as sales leaders and leaders of companies need to be mindful of what we can do to create an ecosystem that allows our sellers to be successful.
Zendesk
JUNE 30, 2022
Every major city has at least one neighborhood, street, or intersection that people actively avoid because it feels unsafe, unclean, and unhappy. Nonprofit social enterprise Urban Alchemy is working to transform these spaces—and help heal the people in them—with the expertise of people who understand what it’s like to be disenfranchised. “We hire people who have multiple barriers to employment, but we prioritize former long-term offenders, usually folks who served life sentences and are now comi
Strategic Communications
JUNE 30, 2022
You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.” It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Apptivo
JUNE 30, 2022
Introduction. Customer connection plays a major role in the sales cycle. The sales cycle starts and ends with the customer. The goal of every business is to connect with the customers in an effective way. Customers want to have a good experience during the buying process and only those customers are likely to buy from you over and over again. Hence you need to build a good connection with the customers in order to make them trust you, which will enhance the relationship between them.
FinListics Solutions
JUNE 30, 2022
A VALUE-BASED SALES STRATEGY FOR CALLING ON MARKETING EXECUTIVES.
Arpedio
JUNE 29, 2022
Client Case study. How Green Team Joined the Next-Generation Opportunity Planning League. Download full case study. ABOUT GREEN TEAM GROUP. Green Team Group (Green Team going forward) is Europe’s leading supplier of high-end, sustainable Christmas trees. Green Team handles all parts of the supply chain, including sourcing, manufacturing, pruning, nourishing and maintaining the trees, as well as marketing, sales and delivery through their multiple logistic centers across Europe.
Zendesk
JUNE 29, 2022
Day-to-day purchases happen in an instant. We go out to dinner or stop in a boutique and hand over our money without batting an eye. The big sales, though? They take commitment. In today’s market, it takes an average of eight touchpoints to make a sale. This number will vary depending on your industry and buyer type, but most sales teams need to reach out eight times to get the coveted “yes.”.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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