Arpedio
JANUARY 25, 2023
Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. With the right strategic approach, you can maximize your customer relationships, build long-term loyalty, and drive growth. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.
Account Management Skills
JANUARY 26, 2023
While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. His research over many years shows there are behaviour patterns. In this 2Bobs podcast episode , he shares what he has discovered. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.
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Upland
JANUARY 26, 2023
Today, the horizon of B2B selling looks different than it did even just a few years ago. The world has undergone several drastic revolutions in only a few years. Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. We are a more connected, virtual, and tech savvy business world than ever before.
Customer Think
JANUARY 23, 2023
Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. The popularity and use of ABM have been growing steadily since it was intr.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Apptivo
JANUARY 23, 2023
1. Manage contacts to manage business! 2. Contact management: What is it? 3. Benefits of Contact Management 4. Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! It’s already Monday! There are overdue tasks from the previous week, as well as a list of contacts, both existing and new customers, who need to be contacted.
Hubspot Sales
JANUARY 26, 2023
Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JANUARY 26, 2023
Contact center leaders, your time is now. Customer service and customer experience analysts and thought leaders are suggesting that the contact center is “the next big tech frontier.” Investment in the contact center is increasingly—finally.
Apptivo
JANUARY 23, 2023
1. Centralize your knowledge 2. Keep it updated 3. Aspects of Updation 4. Allow customers and agents to give feedback 5. Make it semantically friendly 6. Write right 7. Analyze for insights 8. Summary “Can you please hold… while I check up on that information?” – Dreaded words to hear as a customer when contacting support. The longer the wait, the more frustrated the customer gets and even if the support executive solves that particular problem, the trust with the customer is likely to have been
SalesPop
JANUARY 21, 2023
In my last article, I discussed the vital importance of understanding customer preferences in sales , and provided examples from my own company of how this is done. Now, what about your preferences? How deeply do you evaluate your company’s preferences when selecting a platform or system? Let’s see how this should happen, and again we’ll provide examples from Pipeliner CRM.
The Center for Sales Strategy
JANUARY 26, 2023
Have you ever played the hot and cold guessing game? “You’re freezing cold, you’re thawing out, you’re getting warmer, you’re on fire!” The person in charge of the game hides an object and then gives you feedback based on how close (hot) or far (cold) you are from what they’ve hidden. Now imagine searching for their hidden object without receiving any feedback on how hot or cold you are.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JANUARY 22, 2023
Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global experience in Customer Experience Management, Real-Time Interaction Management, and Analytical CRM. M.
MDI Training
JANUARY 26, 2023
Why do you like your job? Is it the work, the salary, or perhaps the interaction with your colleagues? The latter is being neglected in many companies, especially during the pandemic. Until then, people had lunch together from time to time, chatted briefly at the coffee machine or worked together on projects. How to foster exhange and strengthen social capital in the workplace.
Kainexus
JANUARY 27, 2023
We recently had the honor of hosting Nick Katko, President and Owner of BMA and author of several books, including The Lean CFO - 2nd Edition and co-author of Practicing Lean Accounting , on a webinar with KaiNexus Senior Advisor Mark Graban, and Senior Director of Lean Strategy, Chris Burnham.
The Center for Sales Strategy
JANUARY 23, 2023
According to Fortune, 65% of US workers are looking for a new job. If you’re looking to fill a position, that sounds promising, right? But wait — LinkedIn found that 76% of managers admit attracting the right candidates is their greatest challenge. With so many workers looking for new jobs, why are managers still struggling to attract talent? The answer is recruitment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JANUARY 27, 2023
As the world moves ever closer to a future in which artificial intelligence (AI) plays a more significant role, contact centers are at the forefront of this change. AI has the potential to dramatically improve customer service, eliminate repetitive tasks and help contact centers become more efficient. So how is AI transforming contact centers?
Brooks Group
JANUARY 25, 2023
View this week's video Engagement Mindset Make sure your salespeople understand: their goal, when first engaging with a prospect, is to set the sales process in motion by turning a potential resistor into an avid listener. They don’t need to try and be liked, and they don’t need to go too far into their sales process too fast. There are three specific points they should aim to accomplish: Build Trust Trust is your prospect’s level of belief that your organization’s solutions are credible an
Kainexus
JANUARY 25, 2023
If our conversations with business leaders are any indication, the theme of 2023 is how to get more productivity out of existing resources. The uncertain economy and difficult labor market are forcing leaders to think creatively about increasing productivity this year. Fortunately, Lean business process management is ideally suited for this challenge.
Force Management
JANUARY 26, 2023
Achieving 100% forecast accuracy is a goal for any sales organization, but at times it can feel out of our hands. So many factors affect a successful forecast: external economic factors, problems within the buyer organization and the ability of sales teams to predict and execute their number. How do you improve forecast accuracy as a sales leader?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
JANUARY 22, 2023
From inflation to recession worries, 2022 has certainly kept marketers on their toes trying to keep up with the mood of consumers. The past few years taught us that we can’t predict the future. However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM).
Strategic Planning and Management Insights
JANUARY 25, 2023
Hubspot Sales
JANUARY 25, 2023
Entrepreneurship isn’t for the faint-hearted. Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. However, turning your idea into a profitable business is no simple task. There will be hurdles to overcome. However, depending on your business idea, it may take months or years to scale these challenges and reach the finish line.
Sales Readiness Group
JANUARY 26, 2023
Congratulations! You have just been promoted from salesperson to sales manager, now what? For many sales organizations, promoting from the field to fill vacant sales manager roles is the standard operating procedure, and it’s easy to see why. Promoting a sales star into a management role is a quick way to fill a vacant position. Moreover, according to research by the Institute for Corporate Productivity, organizations with higher percentages of internally promoted managers have lower turnover ra
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
JANUARY 22, 2023
The late actor (who also did some other things) Ronald Reagan had a saying: “If you’re explaining, you’re losing.” Now, when it comes to popular politics, what he meant by that was that it’s important to keep your arguments simple: Th.
Nutshell
JANUARY 24, 2023
The post How I Learned to Stop Worrying and Love Meme Sales appeared first on Nutshell.
Revegy
JANUARY 27, 2023
As we move into the new year, most sales teams are likely setting the stage for 2023 with sales kickoff meetings, also known as SKOs. Topics that top sales organizations will be covering this year include sales strategies, sales forecasting, methodologies, predictable forecasting, and more. Read on to discover what you should have in your […] The post World-Class Sales Kickoff Strategies: Sales Execution Tools, Revenue Forecasting, and Coaching appeared first on Revegy.
Sales Readiness Group
JANUARY 25, 2023
In these challenging economic times, sales professionals must meet with senior executives and C-Suite leaders who are empowered to make decisions and allocate budgets. When you consider that CXOs are participating in buying decisions 86% more often than they did just 3 years ago, not targeting them is simply not an option. Yet getting access has become exceptionally difficult as more and more stakeholders are now involved in B2B sales.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
JANUARY 22, 2023
The way we work has completely changed in the past few years. In 2023, this will remain the case as the hybrid working model continues to be adopted by more companies.
Nutshell
JANUARY 24, 2023
The post Sidefire: Why Nutshell Redesigned Our Navigation Sidebar From Scratch appeared first on Nutshell.
Planview
JANUARY 26, 2023
As a project management leader, you’ve likely encountered the challenges of using multiple project execution methodologies (such as: waterfall projects, as well as collaborative and Lean-Agile work delivery). This process can be overwhelming for even the most experienced PMO, especially when supporting teams and their work methods of choice, but it doesn’t have to be.
Sales Readiness Group
JANUARY 25, 2023
Research estimates that about 40% of all sales opportunities end with no decision. The harsh reality of this statistic is that sales professionals could be wasting up to 40% of their time chasing deals that don’t go anywhere. They are essentially pursuing deals where the business need isn’t clear or compelling enough, or there’s not enough urgency for the customer to act.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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