Customer Think
JANUARY 10, 2022
“Digital transformation isn’t about tech for tech’s sake – it’s about using technology to achieve business goals.” – Teresa Torres Do you know? 87% of organizations claim to have profitable results after implementing digitization in business. Indeed this digitization has proved to be a boon for businesses. With the immediate business shut down in the […].
The Center for Sales Strategy
JANUARY 10, 2022
The pandemic has brought about numerous changes in the way we work and interact within our organizations, and it has also affected the way we develop, deliver, and assess employee training. There has long been a push to incorporate more technology into training programs and the last two years have acted as the accelerant needed to push learning and development to new levels.
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SBI Growth
JANUARY 12, 2022
The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership teams scrambling to both backfill open roles and future-hire sufficient headcount to achieve growth goals.
Hubspot Sales
JANUARY 12, 2022
Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. Each term is distinct in its application and measurement, but despite those differences, the two concepts are often conflated.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
JANUARY 8, 2022
I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized an.
Groove HQ
JANUARY 13, 2022
We've curated the 15 most important customer support skills to help you and your team thrive in this position. The post 15 Most Important Customer Support Skills with Examples appeared first on Groove Blog.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
RAIN Group
JANUARY 11, 2022
Tell me if you’ve heard this one before: “Put me in front of ten buyers and I'll close seven of them. All I need is more meetings.” I hear this from sellers all the time. They're convinced they'll get the hits if they just get more at-bats. But where are those at-bats going to come from? No salesperson ever hit home runs by sitting back and waiting for the phone to ring or their email to ding.
Customer Think
JANUARY 10, 2022
It’s a fact, content below the fold gets less attention. That’s why a best practice in content marketing is to place your best content above the fold. As a marketer, it’s crucial to think about what it takes to ensure that your content gets read, absorbed, and shared by readers across the Internet. When it […].
Engage Selling
JANUARY 14, 2022
Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global pandemic. Those are symptoms. There are deeper tectonic shifts—years in … Read More » The post How Time Has Changed in Today’s Sales Landscape first appeared on The Sales Leader.
The Center for Sales Strategy
JANUARY 12, 2022
We hear this question more than ever, " What makes a good leader? ". In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media. Maryann and Fran are both Group Vice Presidents at Cox Media, and throughout the show, they discuss qualities of a good leader, leading in a 'people-first' company, and offer advice for sales leaders on company culture, sales management in 2022, and looking forward.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Flevy
JANUARY 11, 2022
Mergers and Acquisitions (M&A) generally do not produce the outstanding results that they are envisioned and purported to provide. Some companies in certain industries, however, demonstrate consistent success when it comes to M&A. A constant question across all industries, as far as M&As are concerned, pertains to the factors that differentiate organizations with successful histories.
Customer Think
JANUARY 13, 2022
Too often, corporate bottlenecks stall progress and growth. This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Simply said, businesses that can’t keep up – get left behind. In 2021, we must replace the knee-jerk reaction for top-down decision making and empower our teams […].
Help Scout
JANUARY 12, 2022
Follow these nine startup customer service tips to get started creating an excellent experience for your prospects and customers.
The Center for Sales Strategy
JANUARY 11, 2022
It’s often said that an organization’s most valuable resource is its people. An increasing number of leaders are turning these words into action by investing in training and skill development for their workforce. In fact, employee development is quickly becoming one of the biggest trends in the workplace for 2022. Companies who make it a cornerstone of their culture will be well positioned to hire and retain top talent in a competitive job market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Flevy
JANUARY 10, 2022
Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going all-out to Design Customer-centric organizations. Organizations pursuing Customer-centricity depend on some type of Market Segmentation.
Customer Think
JANUARY 8, 2022
I just upgraded my iPhone from an 8 to the 13 Pro. I actually went into the store to make the change. Old school, I know. I could have done it via the app, but I had a lot of questions and didn’t want to sit on the phone waiting for an agent. During my.
Hubspot Sales
JANUARY 10, 2022
Solutions that make the lives of your employees and customers easier are the best — who wouldn't want to increase productivity and delight more customers at the same time? An example of one of these solutions is recurring payments. In this article, we'll cover the definition of recurring payments, how they work, and which tools exist to help you manage and accept them.
Planview
JANUARY 10, 2022
At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Our range of capabilities covers the entire services lifecycle ranging from Opportunity to Delivery to Billing and Revenue Recognition.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Zendesk
JANUARY 12, 2022
When it comes to sales, it’s easy to believe that no opportunity is a wasted opportunity. If you throw a product at enough people, someone is bound to buy it, right? Technically…yes. But say you spent money and effort to contact 100 random people about your product. Seventy-five of them aren’t in your target audience, 10 of the remaining 25 can’t afford your product, and 14 are happy with their current product from a competitor.
Customer Think
JANUARY 12, 2022
The cab driver on his way from Dublin airport was dispensing unsolicited advice on two topics to our family: alcohol and where to buy it cheaply. He cheerily pointed out the multitude of appealing and reasonably priced pubs as we zipped through the narrow streets of Dublin to our hotel. Being properly primed, our first […].
Crank Wheel
JANUARY 10, 2022
It’s vital for digital agencies to be aware of trends that will impact the market in the near future. Learn how digital agencies can improve their performance in 2022 along with what specific tools they can use to improve their own business in addition to their clients’ businesses.
Aepiphanni
JANUARY 10, 2022
Gone are the days of word-of-mouth-only and other traditional forms of marketing. Advancing technology necessitates changes in the way business owners approach marketing strategy consulting. Digital integration is on track to become this year’s next biggest trend in consulting, with companies seeking to integrate more digital platforms into their marketing strategies like never before.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Kainexus
JANUARY 13, 2022
Whether your company has ten employees or 10,000, coming up with an employee engagement strategy can be a challenge. Keeping everyone connected is especially challenging with limited in-person activities due to COVID. It's easy to fall back on the same old engagement and training activities, but they tend to lose effectiveness with too much repetition.
Customer Think
JANUARY 8, 2022
How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change the.
Force Management
JANUARY 11, 2022
Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.
Revenue Storm
JANUARY 11, 2022
“Everything you’ve ever wanted is on the other side of fear.” I love this quote – I try to remind myself of it on a frequent basis. It jolts me a little when I realize I may be living in my “comfort zone.” I have always been fascinated with human nature and why we always seek comfort. It makes sense. We want to avoid danger or uncertainty.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Outbound Engine
JANUARY 12, 2022
What are you doing differently in 2022 to make it an even better year for your business than 2021? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1.
Customer Think
JANUARY 8, 2022
I’ve been looking back over my 20+ years of various research consulting roles and during that time, I’ve continuously fielded questions from clients and others within the industry. In this blog, I’m going to focus on one question that continues to come up in conversations with CX practitioners and data analysts and my answer may […].
Engage Selling
JANUARY 14, 2022
Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global … Read More. The post How Time Has Changed in Today’s Sales Landscape first appeared on Colleen Francis - The Sales Leader.
Sales Readiness Group
JANUARY 13, 2022
In the sports world, coaches and managers are evaluated on one metric: winning. In the corporate world, victories are just as important. For sales managers, it’s about winning deals and hitting quotas — and their success rate is scrutinized by executives at the highest levels of the organization.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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