SBI Growth

JULY 18, 2024

Facing headwinds from inflation, rising wages, and decades-high interest rates, it has been a challenge for commercial leaders to realize their growth ambitions. The way forward doesn’t seem to be any easier: CEOs and CFOs must continue to tighten spending while still allowing for necessary growth investment, requiring full attention from growth leaders to make the right decisions now for growth in 2024 and beyond.

Profitability 126

Profitability Decision-making 126

Customer Think

JULY 19, 2024

This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. You may have noticed the provocative title—”The Hidden Truth: Why Customer Experience, Tech Onboarding, and Design Aren’t the Keys to B2B Growth.

Onboarding 126

Onboarding Customer Experience B2B 126

The Center for Sales Strategy

JULY 16, 2024

The most common reason employees give for quitting their last job is that their manager didn't care about them. 70% of top performers who leave their jobs point to a breakdown in a relationship. Those employees aren’t your strugglers, or even your run-of-the-mill, average players. They are your top performers — those who you worked so hard to recruit, invested time in training and coaching, and who lead to the biggest growth in your organization.

Organization 113

Organization Management Sales 113

FinListics Solutions

JULY 17, 2024

Chief Marketing Officers (CMOs) hold the reins to creativity and brand innovation, yet they often find themselves at odds with their financial counterparts. A recent AdWeek survey revealed that while CFOs generally appreciate the work of CMOs, a staggering 54% believe their marketing leaders lack a solid grasp of finance. This disconnect can impede strategic collaboration, ultimately hindering a company’s growth and sales potential.

Finance 91

Finance Innovation Marketing Sales 91

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SBI Growth

JULY 15, 2024

The classic sales maxim, "People buy from people they like," is supported by extensive behavioral science research. Dr. Robert Cialdini , a renowned psychologist, emphasizes the principle of liking in his influential book, " Influence: The Psychology of Persuasion.

Sales 118

Sales Sales Training 118

Hubspot Sales

JULY 15, 2024

LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential.

Value Proposition 98

Value Proposition Digital Transformation Media Meetings 98

Force Management

JULY 18, 2024

Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake , Datadog , Zscaler , and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed. But if the customer doesn’t directly see the value of your solution, they may stagnate or even fall in their usage.

Management 87

Management Sales 87

Kainexus

JULY 17, 2024

" Operational excellence begins with having the right strategy, but it's realized through relentless focus on execution and continuous improvement. " Jeff Bezos - Amazon Operational excellence is crucial for business leaders aiming for continuous improvement because it establishes a framework for consistently delivering high-quality products and services while optimizing processes and reducing waste.

Innovation 82

Innovation Organization Management Marketing 82

Hubspot Sales

JULY 19, 2024

You know what would have been great to have access to during my days as a teacher? An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) information quickly. Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

Co-Creation 91

Co-Creation Small Business Advertising Artificial Intelligence 91

The Center for Sales Strategy

JULY 17, 2024

You have found the perfect candidate with the right blend of talents, skills, and experience. You have reviewed their assessment with a talent analyst and know what to expect. It’s time to have them hired and jumping right in, right? Not so fast. Now it’s the time to take those talents and create an onboarding plan customized to your new hire.

Onboarding 100

Onboarding Sales 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Nutshell

JULY 18, 2024

This spring, Nutshell launched the following new features and improvements: New email sync controls Email Booster Nutshell forms spam prevention PeopleIQ Nutshell Notetaker Company hierarchy Nutshell Campaigns access permissions Multiple attendees for Scheduler meetings (For a full list of all Nutshell updates, head to our Product Updates page!) This summer, the Nutshell team is working hard to bring you new features that will make it even easier to stay connected with customers!

CRM 71

CRM Marketing Meetings Management 71

SBI Growth

JULY 16, 2024

As women in professional settings, we need to recognize the fact that we often have taller hurdles to overcome to succeed in our careers, but having the correct mindset and creative solutions to such problems are key to that success.

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Customer Think

JULY 19, 2024

The global business landscape is evolving quickly, and companies are increasingly leveraging data, artificial intelligence (AI), and automation to maintain a competitive edge. Within this transformative framework, a crucial shift toward hyper-personalization in customer experiences is taking center stage.

Artificial Intelligence 72

Artificial Intelligence Customer Experience 72

Groove HQ

JULY 17, 2024

Customers are a lot more likely to become repeat buyers when they experience outstanding service. However, it’s challenging to provide that level of service when managing emails through basic platforms like Gmail and Outlook. Overstuffed and unconnected inboxes, missed messages, and a lack of organization leads to frustrated customers and overwhelmed support teams.

Small Business 69

Small Business Organization Management 69

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Kainexus

JULY 15, 2024

Operational Excellence (OpEx) is a strategic approach that focuses on improving the efficiency and effectiveness of business processes to achieve superior performance. In the manufacturing sector, OpEx encompasses a range of methodologies and practices designed to streamline operations, reduce waste, enhance quality, and increase productivity. For manufacturing leaders , designing and implementing a robust operational excellence management system (OEMS) is a critical step toward realizing the fu

Manufacturing 67

Manufacturing Management Stakeholders 67

Flevy

JULY 19, 2024

The high demand for innovation coupled with slim margins for error can overwhelm management, creating significant pressures across various sectors. The Stage-Gate Process, developed by Dr. Robert G. Cooper, stands out as a premier framework for managing these challenges. This process meticulously guides projects through a series of stages and gates, ensuring rigorous evaluation and strategic alignment at each phase.

Brainstorming 52

Brainstorming Innovation Decision-making Value Proposition 52

Customer Think

JULY 19, 2024

Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence – specifically generative AI applications – in marketing. This post features an unpublished paper that provides an early look at the impact generative AI may have on marketing employment.

Artificial Intelligence 69

Artificial Intelligence Marketing Digitalization 69

Groove HQ

JULY 18, 2024

Providing great customer support is key to small business success. But answering the same questions day in and day out can take a toll, and pull focus away from other tasks. The good news is that over two-thirds of customers actually prefer to find answers on their own. A customer self service solution that’s efficient […] The post 8 Top Self Service Options for Customers (To Keep Them Coming Back) appeared first on Groove Blog.

Small Business 64

Small Business 64

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

NG Data

JULY 18, 2024

The importance of integrating emotion and technology in banking marketing to enhance ROI. Banks should focus on customers’ financial wellbeing, which includes confidence and reduced stress, beyond just budgeting. Key strategies involve maintaining consistency across channels, promoting digital adoption, and personalizing interactions. Educating customers on digital tools and ensuring high-quality conversations, especially for complex transactions, are essential for fostering strong customer rela

Banking 52

Banking Digitalization Marketing 52

AchieveIt

JULY 17, 2024

Strategy & Revenue Operations Leader Lester Ang highlights the crucial need for balance between big-picture strategy and detailed work in strategy and revenue operations. As a seasoned strategy and revenue operations advisor with a robust background in global teams and growth transformation, Lester brings no shortage of insights when it comes to effective leadership transitions and the role of listening, understanding, and adaptability to gain trust and credibility within any organization.

Leadership 52

Leadership Finance Management Organization 52

Customer Think

JULY 19, 2024

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal?

Marketing 69

Marketing Customer Experience 69

Groove HQ

JULY 15, 2024

Visibility is crucial in small business marketing. You’ll face established competitors that already have name recognition and plenty of financial resources. In that atmosphere, it can be difficult to stand out. This is why a clearly-defined marketing strategy is essential. If you’re a small business looking to expand, the right approach and techniques will help […] The post 7 Key Marketing Tips for Growing Your Small Business Online appeared first on Groove Blog.

Small Business 64

Small Business Marketing 64

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

NG Data

JULY 18, 2024

Common website pitfalls that can lead to significant financial losses and provides strategies to optimize website performance and increase conversions. The main issues highlighted include poor user interface, slow loading speeds, bad design practices, and ineffective use of data. The article emphasizes the importance of website optimization in terms of SEO, form functionality, and lead response time.

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AchieveIt

JULY 17, 2024

The Execution Flywheel is a methodology for organizations that compete in aggressive markets, declining markets or ones experiencing stagnant growth. Organizations in these situations have to find ways to increase quality or service while also reducing costs. Improving strategy execution is paramount. In This Article How It Works The 3 Stages of the Execution Flywheel Strategy Development Strategy Coordination Execution Management The 6 Phases of the Execution Flywheel Phase #1 – The Focus

Stakeholders 52

Stakeholders Organization Communication Value Proposition 52

Customer Think

JULY 17, 2024

We’ve reached a critical turning point for Retail Media Networks (RMN). The first decade of RMNs ran on infrastructure that’s no longer viable, in particular onboarders that rely on third-party data to power identity graphs.

Retail 69

Retail Onboarding Media Management 69

Groove HQ

JULY 16, 2024

As a small business owner, you’re likely juggling a hundred tasks just to keep things running. Amid all that, competing with bigger companies can feel overwhelming. You might think you need a massive budget and lots of free time to create a brand that truly stands out. But the truth is that effective small business […] The post 7 Tips for Effective Small Business Branding appeared first on Groove Blog.

Small Business 59

Small Business 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

NG Data

JULY 18, 2024

Google’s 2024 search algorithm prioritizes content quality, user engagement, and mobile-first indexing. Consistently publishing high-quality, engaging content is essential for maintaining search rankings. The shift to a mobile-first index makes mobile-friendliness crucial. Keywords in meta titles remain important but with relaxed exact match requirements.

Publishing 52

Publishing Prioritization 52

Envisio

JULY 17, 2024

Who doesn’t love a good deal? Let’s face it, we’re all bargain hunters to a certain degree. It’s no different when buying new software for your organization. It can be awfully tempting to overlook components like implementation services, and lean towards the vendor that is offering a free implementation. In fact, local governments are often bound by formal purchasing processes that significantly weight vendor scoring based on low-cost offerings.

Government 52

Government Suppliers Software Software 52

Customer Think

JULY 16, 2024

I originally wrote today’s post for GetFeedback. This is an updated version of that article from March 2020. That article started with: According to Salesforce, 51% of customers expect that brands will anticipate their needs and make relevant suggestions before they make contact – by 2020. It’s now 2024. Did brands meet that expectation?

Meetings 69

Meetings 69

May Phoo Pan

JULY 15, 2024

The Evolution of Account Managers: Becoming Full-Stack Marketers In the ever-evolving world of marketing, the role of an account manager has transformed significantly. No longer confined to the boundaries of client liaison and project coordination, today's account managers are stepping up to become full-stack marketers. This shift not only enhances their value within marketing agencies but also equips them with a diverse skill set that can drive significant business growth.

Account Management 52

Account Management Marketing Management Business Growth 52

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B