Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation. Recently, I was on a call with a prospective client who asked the following question: “What are the primary responsibilities of a pricing division? Is it setting the price or is it controlling discounts?”. Because pricing departments play an important role and many companies are without one—or only have a discount division—I thought it would be a good idea t

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20 Strategic Planning Models to Consider

ClearPoint Strategy

Strategic planning tools, or models, are designed to help organizations’ develop their action plan to achieve their goals. There are a lot of strategic planning models out there. We know. Which is why we pulled together a list of 20 of the most popular ones and describe the scenario that they are most useful.

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The Three Levels of Artificial Intelligence – We’ve Only Just Begun

Customer Think

Artificial Intelligence (AI) – the capability of a machine or piece of software to display human-like intelligence – permeates our daily lives, often in ways we do not notice. It touches us in myriad ways. Advanced technology operates behind the scenes, powering and optimizing smartphone apps, transportation, healthcare, retail, and more. In the words of […].

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Don’t Make This Mistake with Your Sales Data | Sales Strategies

Engage Selling

I recently worked with a client on a new program and got the opportunity to interview a few of their sales managers. I wanted to identify what differentiated top performing managers from poor performing managers. There was one aspect, in … Read More » The post Don’t Make This Mistake with Your Sales Data | Sales Strategies first appeared on The Sales Leader.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot Sales

No two regional markets are the same. Your target base in one area might have fundamentally different interests, needs, and degrees of buying power than your ideal prospects in another location. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others.

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Customer service + success: designed to drive exceptional experiences

Insightly

This is part 4 of a customer service and support blog series based on conversations with the leaders of Insightly’s client services and customer success teams. Customer success and customer service are fundamental components in your organization’s ability to deliver great experiences and create long-lasting relationships. More specifically, these two teams are at the very center of your organization’s efforts to drive adoption, retention, and ultimately, customer loyalty.

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5 Mistakes Businesses Make When It Comes to Virtual Sales Meetings

The Center for Sales Strategy

Sales meetings have always been stressful. But with the recent shift to digital, many sales professionals have had to adapt to a whole new way of closing deals. Naturally, as with anything new, mistakes are still being made. And since sales meeting blunders can cost you business, we've created a list of the five most common ones so you can avoid them in the future.

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols

Hubspot Sales

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Thankfully, there are best practices you can incorporate into your emails, so email servers know that you’re legitimate.

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Understanding your customer by understanding yourself: An interview with the CEO of Birkman International

The SAMA Podcast

To learn more about Birkman and The Birkman Method: www.birkman.com To order the new book, "Creatures of Contact": [link] To purchase a questionnaire/report: [link] SAMA CEO Denise Freier sits down with Sharon Birkman, CEO of Birkman International, the behavioral and occupational assessment company. They discuss how Birkman's methodology for measuring personality can help SAMs achieve higher performance by giving them a better understanding of interpersonal dynamics affecting their inter

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Is Customer Experience Dying? The Pioneers of CX Discuss

Customer Think

At the very least, Customer Experience is dying as we know it. What should be done to save Customer Experience?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How To Accelerate B2B Sales Growth With One Proven Strategy

QYMATIX

Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that. However, sales leaders are currently under tremendous pressure to grow profitably. Sales acceleration and profitability are difficult to mix.

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What Is Optional Product Pricing?

Hubspot Sales

Sometimes things that we buy can be supplemented by an additional purchase, like a case for a laptop or in-flight upgrades. While it may feel like we really need to buy the extra item, it’s usually something that will simply improve our experience. When we buy these optional items, they’re usually priced using a strategy called optional product pricing.

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Fixed Mindset vs Growth Mindset in Sales

The Center for Sales Strategy

Your answer to the classic ' sell me this pen ' exercise shows whether you're trapped in a fixed mindset or excelling in a growth mindset. Everyone knows that you perform better after a year in sales than a day in sales. But, what about after five years? Do your skills keep leveling up, or do you slip into repetitive routines? Adopting the growth mindset in sales is the way to make sure every contact your team has is memorable, the orders start pouring in, and the customers keep coming back for

Sales 101
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Seven Things Successful Customer Experience Professionals Think, Say, and Do

Customer Think

Among the many challenges customer experience (CX) professionals face, often the most difficult is how to engage cross-functional and multi-level support. Beyond support for specific projects, there is a crucial need for ongoing sponsorship of the CX program, even as new areas of focus develop for the organization. Throughout my career I’ve had the good […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Measure Culture Change and Calculate the Impact

Kainexus

Transforming corporate culture is not a small undertaking. There are usually both tangible and intangible costs. When done effectively, the long-term advantages far outweigh the costs of living with a culture that isn't thriving, but how do you measure the impact of such a change? After all, much of what constitutes corporate culture is intangible. For that reason, the goal isn't really to measure the culture but rather to measure the outcomes that are impacted by the culture.

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3 Steps in Opportunity Planning That Will Reduce Your Sales Cycle Immediately

ProlifIQ

Fail to plan, plan to fail. That saying doesn’t just apply to trekking through the wilderness or leading a military campaign; it applies to sales – specifically, what steps in opportunity planning that you’re taking. If you’re not familiar, opportunity planning is what top sales reps do to strategize how they’ll find, qualify, pursue, and close a deal within a target account.

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Announcing the 2021 Diversity Scholarship Winners

Quip

It’s time! We are happy to announce the 6th annual recipients of the 2021 Quip Diversity Scholarship! After announcing the scholarship back in August , we received close to 100 applications. We were blown away by the applicants’ thoughtfulness, experiences, achievements, and creativity. There were many well-deserving candidates, which made the selection process especially difficult for us.

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How AI (Artificial Intelligence) Will Impact T-shirt Printing Industry?

Customer Think

The concept of fashion is essentially more than what someone wears. This industry is figuring out which technological aspect suits it best and generates maximum benefits, especially in light of the reasons and technological developments throughout the world. Artificial Intelligence is a new force that is reallocating the ideas of following fashion trends from the […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Customer service best practices: alternatives to “happy to help”

Zendesk

Catchphrases are like fashion trends or pop songs (“Baby Shark” comes to mind): For a while, they are ubiquitous and beloved. People can’t get enough of them, and if you can pull them off as part of your communication, it proves you’re cool. Then, seemingly overnight, the thing’s popularity hits a tipping point and no one can stand it anymore. That’s the case with overused customer service expressions like “happy to help.”.

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Your guide to virtual sales

Crank Wheel

Are you embracing virtual sales? Read CrankWheel's guide to virtual sales.

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Apptivo Product Updates as of November 01, 2021

Apptivo

Hello! and welcome back to Apptivo’s November month’s product update. We have optimized current apps with an amazing upgrade to make them more persistent to our customers with these latest updates. We sought to solve various relevant problems in this release to improve the general stability of all applications. Here’s a short rundown of our most recent update.

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8 Surprising B2B Use Cases for Chatbots

Customer Think

TweetLinkedInShareEmail If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary us.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to build customer intelligence (and why you should)

Zendesk

Ever wandered into a store and immediately felt like you were in the wrong place? It could’ve been the inventory, the music, the vibes—whatever it was, it just wasn’t very you, so you lost interest in the brand. You’re not the only shopper who craves familiarity. Consumers want to buy from companies that understand them and deliver customized experiences.

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Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Inasmuch as we tend to think of organizations as inorganic entities, the fact is that organizations are made up of people. People have their own individual quirks and behaviors. The people in your organization who will have a stake in your partnership or alliance can influence the growth and progress of the partnership or alliance with their quirks and behaviors.

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Six Sigma FAQ: Which Tools are Commonly Used for DMAIC?

Kainexus

The Six Sigma business methodology aims to eliminate waste and defects. It also aims to reduce variation in business processes. Efforts to improve are considered Six Sigma projects and are often made using a systematic model known as DMAIC. DMAIC stands for Define - Measure - Analyze - Improve - Control. As with any other improvement effort, the ultimate goal of the DMAIC method is to improve customer satisfaction.

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How Customer Experience Will Transform in the Coming Years

Customer Think

Customer Experience (CX) has been changing and adapting year after year, but the early 2020 up to today changed the landscape of how customers interact with companies. The pandemic changed the way experts look at CX and they had to do it abruptly to keep their business afloat and to continue giving the same quality […].

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Customer success vs. customer experience: What’s the difference?

Zendesk

How are customer success and customer experience different? If you don’t know the answer to this question, you’re certainly not alone. The two concepts are often confused because there are some similarities and overlaps. Though they’re both customer-centric roles, customer success and customer experience teams perform distinct functions. Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service.

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#WomenInSales Month with Guests Jaleigh Long and Katie Reid

The Center for Sales Strategy

Guests Jaleigh Long, VP/GM Atlanta and Athens Radio, Cox Media Group and Katie Reid, VP/GM Jacksonville, Cox Media Group, join the livecast to help wrap up season 5 of the Improving Sales Performance Series #WomeninSales. As female thought leaders, experts, and industry gurus, both Jaleigh and Katie share their insight, tips, and knowledge on various topics that help companies improve sales performance.

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Ecsell Sports - Making Game-winners

EcSell Institute

Building trust between coach and student-athlete begins with in-the-moment interactions.

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6 Strategies to Kick Start Your Customer Value Optimization (CVO) Strategies

Customer Think

In the early days of starting a new business, it’s normal to hyper-focus on getting as many customers as possible. As long as they’re purchasing something, it’s a win, right? However, as time goes on and you’re looking to scale, having a loyal, high-quality customer base becomes much more important for your ROI. You don’t […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.