This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sales and account management are vital in driving revenue growth and cultivating strong customer relationships. Although these functions may overlap in some ways, there are distance differences in their objectives, responsibilities, and skillsets. Let's take a closer look at the differences between sales and account management and how to leverage them to optimize sales strategies, train teams, and effectively nurture the existing client base.
While AI has been evolving for years, ChatGPT has recently burst onto the technology scene, and it’s not going anywhere anytime soon. Everyone is figuring out what it is, how to use it and what it can and can’t do. By leveraging the power of ChatGPT alongside established sales platforms like Altify, however, organizations can unlock new opportunities to drive revenue growth and build stronger customer relationships.
I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. The podcast was produced by Cambridge Marketing College where Kiran Kapur interviews Daryl Fielding – formerly a senior marketer at Vodafone and now a portfolio Non-Executive Director. Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk).
Every viable company has a unique growth thesis with seemingly endless paths to create value. The challenge that many companies face, however, is how to choose the right initiatives to focus time and efforts towards.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Is customer experience maturity the priority in your Chief Customer Officer Playbook? In all team sports, maturity is paramount. In rowing or crew, for example, immaturity means lack of synchronization. The lowest common denominator spells the team’s success. In fact, lack of synchronization is at the heart of any sports team’s maturity and success.
At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. Their change challenges included new technology adoption, shifting from dedicated to centralised services, succession, team performance and strategy development.
At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. Their change challenges included new technology adoption, shifting from dedicated to centralised services, succession, team performance and strategy development.
As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. However, not all sales teams are investing in AI, as many people have mixed feelings about incorporating the newfound tech.
When They Say No: Overcoming Rejection And Shifting Your Mindset Introduces Andrea and Richard's new book, When They Say No, and provides valuable insights on overcoming rejection in sales. The fear of rejection has evolutionary roots, but it can be reframed to reach positive sales outcomes. Breaking the negative thought spiral that follows rejection is crucial and should be given due importance.
Sow seeds in the community While there are many profitable business ideas and avenues to successful business growth that get greater attention, a too-often overlooked approach is that of focused community engagement.
The influence a manager has on your culture and the engagement of those they manage is enormous. According to a Gallup study, 70% of the variance in team engagement is determined solely by the manager. Knowing this, the time and investment you make in your management team is important to your company’s success. Having a plan for their development (or yours) needs to be a priority.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.
The concept of continuous improvement is rooted in the philosophy of Kaizen, which originated in Japan and gained popularity worldwide. It emphasizes that small, incremental changes can lead to significant improvements over time. Continuous improvement companies, such as the ones we will highlight, exemplify this philosophy by consistently striving for excellence and innovation.
Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de.
Between vacations and spending time with family to more distractions and slower sales cycles, summer is often difficult for sales leaders since keeping their sales teams engaged and energized. Here are some great strategies for sales executives to encourage and energize their sales staff during the summer.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales training can be one of the most critical investments you make for your team. It can also be one of your biggest headaches. Salespeople often resist training, viewing it as a hassle that takes them away from their work. In fact, according to Training Industry , more than a quarter of salespeople feel that their sales training is ineffective. To make matters worse, most training is disconnected from the sales team’s daily life and unique needs.
In today's dynamic business landscape, adapting quickly is vital. Continuous improvement processes enable organizations to proactively respond to changes in the marketplace, customer demands, and industry trends. By continuously monitoring and evaluating their operations, businesses can identify emerging challenges and opportunities, adjust strategies, and make informed decisions.
In today’s fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices. These approaches enable organizations to gain valuable insights, enhance their products/services, and deliver the exceptional experiences our customers have come to expect.
When you integrate your CRM with your other software tools, you can more easily sync your data, automate your workflows, and collaborate across teams. CRM integrations enable you to optimize your tech stack so your team can accomplish great things. To make the most of the advantages that integrating your CRM provides, you’ll need a good CRM integration strategy.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The adoption and application of AI/ML technologies and capabilities are becoming more commonplace and widespread throughout all industries. Since 2017 this has become especially true in product-driven organizations. For those who may have been slow to catch on or perceive significant skill gaps in AI/ML, scrambling to keep pace might be a scary place to be.
Masaaki Imai, author of books including KAIZEN, passed away recently at age 92, as announced by the organization he founded, Kaizen Institute. Mr. Imai was deeply influential on Mark Graban and Greg Jacobson, MD, a co-founder and CEO of KaiNexus.
There has been much hand-wringing about ChatGPT recently and how it might enable a generation of students to simply cheat their way through school. If you’ve been around long enough, you may remember the same worries about the use of handheld calculators in schools.
Zendesk, Inc. announced its completed acquisition of Tymeshift, an AI-powered modern workforce management (WFM) solution. Built exclusively for Zendesk customers, Tymeshift simplifies the management of complex customer experience (CX) workloads. “Companies of all sizes benefit from WFM tooling, so Tymeshift was a natural choice when looking to expand our product portfolio.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Play Watch the video Q: How do you choose a strategic framework? A: Ultimately, regardless of what framework model you choose to use. 1. Be consistent in your language, 2. Embrace the collaborative and iterative nature of the process, 3. Make it your own, 4. Just do it! Great question! Here are a few of the best answers from our Strategy Collaborative Q&A Session!
At Mercuri International, we’re fascinated about the possibilities that AI holds for business – whether it be marketing, sales or people management. But as the holiday season draws near, maybe we can take a (well deserved) break from trying to get our heads around AI’s work possibilities and use it for something more…relaxing… Can AI really make my holiday more enjoyable?
In a time of rapid change and intense competition, it is crucial for companies to adapt to the digital revolution, and manufacturing companies are facing significant transformations. The importance of embracing digitalization and automation for manufacturing companies to survive and thrive in the modern business world has never been bigger.
It’s time to give your ticketing system a facelift. This guide takes a deeper look at Zendesk’s adaptable Agent Workspace, which is the interface customer service agents use to manage customer conversations across all channels. Customer service software cannot be a one-size-fits-all solution, and Agent Workspace allows businesses to customize their agent-facing interface to their own specific needs.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales prospecting can makе or brеak a businеss’ succеss. Thе art of salеs prospеcting is a critical componеnt of any salеs stratеgy, and whеn donе propеrly, it can hеlp businеssеs grow exponentially. In this ultimatе guidе, we’ll takе a closеr look at salеs prospеcting, its importancе, and the strategies and tеchniquеs that can bе usеd to create an effective sales prospecting plan.
Sales conversations can be tough. It’s easy to assume you know what the customer wants and rush the close. But if you’re not asking the right questions and probing deeply , you’re only doing half the job. Sales conversation strategies are absolutely essential for achieving sales success. By understanding and implementing effective communication techniques, sales professionals can build stronger relationships with prospects, overcome obstacles and customer objections, and ultimately close more de
The key to successful customer engagement is providing your customers with an incentive to remain loyal to your brand. A loyalty program is a perfect way to do this, as it encourages customers to keep coming back and make purchases from you in order to earn rewards.
AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
127 
Let's personalize your content