Hubspot Sales
JULY 30, 2024
As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements.
Customer Think
JULY 27, 2024
To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what I term “The Golden Rules of CX.” Golden rules represent essential guidelines crucial for achieving success either broadly or within a specific endeavor. This is the first of a three-part series on nine golden rules for CX Success.
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The Center for Sales Strategy
JULY 29, 2024
Ever feel like you're giving a killer sales pitch, but your prospect just keeps staring at the wall? The truth is a one-size-fits-all sales approach rarely works. Prospects have unique personalities, and understanding these differences can be the key to unlocking sales success. But how can you possibly tailor your approach to every single person? The answer is to adapt your sales style to match your prospect's personality type.
Account Manager Tips
AUGUST 2, 2024
Unlock business growth with key account management. Learn how it fosters stronger partnerships and aligns goals to significantly drive revenue.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Sales
JULY 31, 2024
When you think about online checkout experiences, odds are retail comes to mind. But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.
Customer Think
JULY 30, 2024
In the wake of recent large-scale IT outages, including those affecting CrowdStrike, the importance of maintaining active customer feedback programs during crises has become starkly evident. While the chaos of such events presents significant challenges, it also offers crucial lessons on the value of real-time customer insights, empathetic communication, and continuous engagement.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Gravy
JULY 31, 2024
On this episode of the Sales Gravy podcast, Jeb Blount sits down with author and speaker, Carole Mahoney, to discuss her path to becoming an entrepreneur by using a buyer first approach. Carole teaches us that when it comes to sales, you've gotta get out of your own head. It's not about you, your quota, or even how great your product is. It's all about the customer.
Hubspot Sales
JULY 30, 2024
Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and the life of a business owner comes with a host of challenges, choices, potential pitfalls, and common hiccups.
Customer Think
JULY 27, 2024
Customer satisfaction during the holiday season relies heavily on the speed and efficiency of your order fulfillment. Warehouse operations play a pivotal role in this process. To prepare your ecommerce business for your best holiday season yet, analyze the following fulfillment and warehouse metrics.
Brooks Group
JULY 30, 2024
Listening, questioning, negotiating, closing—today’s sales professionals need so many different selling skills to succeed. But which ones should you focus on if your sales team is a little green or if your seasoned sellers could use a refresh? Successful sales careers and revenue-generating sales teams are built on the bedrock of 11 professional selling skills.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
JULY 30, 2024
Teams that intentionally track performance measures and leading indicators also tend to reach their goals faster and more consistently, especially those who study the data and communicate expectations to their teams. While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.
Hubspot Sales
JULY 31, 2024
Think of the last time you wrote a check for something. Can you even remember? For many, the answer is a resounding no. In fact, nearly half of all Americans didn’t write a single check in 2023. Despite the preference for digital payments in our personal lives, 40% of all B2B payments are still made by check. And that’s because for decades, check payments have been the industry standard.
Customer Think
JULY 30, 2024
Customer relationships are the cornerstone of success. Managing the relationships effectively can make or break a company. This is where Customer Relationship Management (CRM) systems come into play. A CRM is a web based software that streamlines your interactions with customers, automates processes, and provides valuable insights.
FinListics Solutions
JULY 31, 2024
Economic instability is continuing to wreak havoc on B2B sales goals this year. Fluctuating markets and unpredictable conditions have made consistent revenue a daunting challenge, with buyers shying away from closing the deal and adding weeks – even months – to the typical sales cycle.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
JULY 31, 2024
On this episode of the Sales Gravy podcast, Jeb Blount engages Denim CRO, Will Yarbrough, in a fascinating discussion on how to sell more and grow faster by linking the customer journey through a One Funnel Strategy. Sales and marketing strategies come and go, but one approach has been gaining traction for its simplicity and effectiveness: The One Funnel Mindset.
Force Management
AUGUST 1, 2024
This month's Revenue Builders Podcast episodes covered how to build and lead a top-tier sales team, strategies for bringing a new product to market, and novel approaches to leadership. In these conversations, our guests share strategies and experiences that demonstrate how innovation in leadership styles and strategies can pave the way for unprecedented growth.
Customer Think
AUGUST 1, 2024
Customer Experience Showdown: Unpacking Why the USA Leads Over Europe, the UK, and the Rest of the World Article source: [link] Introduction Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success.
The Center for Sales Strategy
AUGUST 1, 2024
Every year, a major Greek Festival attracts around 20,000 food and culture enthusiasts. The festival team diligently works with nearly 100 vendors to ensure the event runs smoothly. While all vendors are eager for business, many fail to fully understand the event's needs or follow up on the results. Post-festival, the organizing team conducts a thorough review of all purchases to determine which investments were worthwhile and which could be eliminated.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SBI Growth
AUGUST 1, 2024
Now that half of 2024 has passed, your executive leadership team will likely want to start thinking about starting the annual planning process for 2025. However, to know how to move your organization forward with your goals for next year, we need to look at how things have been going so far. Understanding where your business is on its growth plan at present is the first step to achieving commercial success in 2025.
Groove HQ
JULY 31, 2024
Happy customers are the lifeblood of your business. Once you bring them in, you’ll want them to spread the word and leave positive reviews. What if they’re not so happy? In that case, feedback is even more vital. With the right customer satisfaction survey tools, you can leverage what you learn to create a more […] The post Top 6 Customer Satisfaction Survey Tools For Small Businesses appeared first on Groove Blog.
Customer Think
AUGUST 1, 2024
One of the most profound developments in B2B marketing of the past two decades has been the emergence of empowered and independent buyers. When I launched this blog in 2010, my second post was about “The Age of the Self-Directed Buyer.
SOAR Performance Group
JULY 31, 2024
Easton Taylor, SVP of Customer Success at Gainsight, shares his experience working with SOAR Performance Group. The post How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI appeared first on SOAR Performance Group.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Planview
JULY 29, 2024
Today’s professional landscape is a tapestry of new possibilities, unique challenges, and a myriad of solutions to address those challenges. In this environment, the key to success is adaptability. Organizations need solutions that can bend without breaking. Solutions that can adapt to address challenges like economic uncertainty, supply chain disruptions, and new and disruptive technologies.
Groove HQ
AUGUST 2, 2024
We live in a time of instant gratification. The public expects to be able to message your company on Instagram and receive a reply within minutes. Similarly, a Facebook complaint or tweet is treated with the same gravitas as a formal request via email. If you’re having trouble keeping up, you’re not alone. Fortunately, a help […] The post What Is a Help Desk (And Does Your Small Business Need One)?
Customer Think
JULY 31, 2024
I recently conducted 30 in-depth interviews with user teams of major companies paying $1-6 million annually for a software service supporting a critical internal operation. While the vendor was a leader in its field, focusing intensely on customer experience, 2/3 of clients were ambivalent about the relationship.
SBI Growth
JULY 29, 2024
For years, there has been skepticism about whether top sellers can become great coaches. While promoting top sellers into frontline management positions has historically carried some risk, today’s top sellers are far better prepared to become great coaches.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SOAR Performance Group
JULY 31, 2024
Easton Taylor, SVP of Customer Success at Gainsight, shares his experience working with SOAR Performance Group. The post How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI appeared first on SOAR Performance Group.
Groove HQ
JULY 29, 2024
Are you a small business owner working hard to bring your best to your customers every day? If so, you know that making sure every product or service is top quality is only the start. The experience customers have when doing business with you matters just as much – maybe more. That’s where customer service […] The post Customer Service vs Customer Experience: What’s the Difference and Why Does It Matter?
Customer Think
JULY 30, 2024
On Monday, July 22, 2024, SAP presented its numbers for Q2 and h2, 2024.
Planview
JULY 31, 2024
We recently sat down with Chris Nester, Planview’s newly appointed Chief Financial Officer (CFO). Our conversation covered his professional background, his journey to becoming Planview’s CFO, and the best practices he’s gained so far from his extensive career. He also shared his thoughts on how CFOs can be an enabler of transformation within their enterprises, and how finance can be a competitive advantage in today’s highly dynamic marketplace.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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