Proactive Selling: Are Your Sellers Proactive or Reactive?
Brooks Group
NOVEMBER 26, 2024
Almost every day here at The Brooks Group, we get calls from sales leaders who notice their sellers lack a certain … let’s call it “get up and go.” Instead of selling proactively—always on the move to find new prospects and uncover new business—they tend to hang back and wait for the orders to come in. These sales leaders are frustrated by what they see as sellers taking the easy route.
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