Vantage Partners

DECEMBER 8, 2022

Management 83

Management Leadership 83

Strategic Planning and Management Insights

DECEMBER 7, 2022

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals, and action plans. Learn more about how we can help you and your team create a strategic plan with our strategic planning and implementation services.

Facilitation 98

Facilitation Leadership 98

Account Management Skills

DECEMBER 5, 2022

Welcome to Episode 76. This is part two of a two part episode about raising your account management game. If you haven’t listened to part one, I’d recommend you go back and give it a listen, it’s episode 74. This two part series is relevant for you if you’re in a more senior account manager role, and you want to either be promoted to account director, and you need to know what you need to do to get there, and you don’t understand what tasks you need to do, how you n

Management 52

Management Account Management e-Learning Client Relationships 52

ProlifIQ

DECEMBER 8, 2022

Opportunity management – a term thrown around by sales and operations professionals with vastly different meanings depending on the company. Sales teams have a lot to juggle when it comes to managing their pipeline. How do you ensure your reps are building support within the account and getting wide enough to ensure a higher level of success? How do they navigate blockers?

Management 52

Management Stakeholders Prioritization CRM 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

The Center for Sales Strategy

DECEMBER 7, 2022

If you are like me, the idea of your sales team working remotely was beyond your imagination. Every once in a while, you might hear a rumor about a salesperson that worked from home a couple of days of the week, but they were more like myths than reality. Oh, sure, they are "working from home," and I saw "Big Foot" run across my backyard. However, with the pandemic, the world changed seemingly overnight.

Sales Management 156

Sales Management Management Sales Leadership 156

Customer Think

DECEMBER 6, 2022

Have you tried using SMS marketing for your business? SMS marketing is a form of mobile marketing that uses text messages to promote products or services. It is commonly used by businesses to send promotional messages, discounts, and special offers to their customers. You can use it to remind customers about upcoming events, such as […].

Marketing 131

Marketing Digitalization 131

Software Sales Guru

DECEMBER 5, 2022

A Lesson from a Sales Split Test: We Benefit from More Structure than We Like The Accidental Sales Split Test I started a call recording and coaching program with a client who had two sales teams. After the initial training, one of the team leaders created a checklist for a discovery call and required her team to check the boxes as they made their calls.

Sales 130

Sales Software Software 130

Hubspot Sales

DECEMBER 6, 2022

Sales teams are always looking for an edge. One of the best ways to outsell the competition is by leaning into your business ecosystem. Sales teams that leverage their business ecosystem close larger deals faster and more frequently. But what is a business ecosystem? And how can it help you close more deals? To help answer those questions, we've put together a comprehensive guide.

Onboarding 128

Onboarding Decision-making Organization CRM 128

Customer Think

DECEMBER 4, 2022

Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them in the hopes of converting them into customers. And even when you do manage to get in touch with a potential customer, there is no guarantee […].

B2B 125

B2B Sales Management Digitalization 125

Flevy

DECEMBER 9, 2022

A business remains viable as long as it keeps growing. However, forecasting how much the business will grow in a year, or in a certain period of time, is a difficult proposition for any business leader. Likewise, it isn’t easy for the leaders to envisage the following scenarios: How much growth is necessary for their business? Should we settle for revenue growth or margin improvement?

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Apptivo

DECEMBER 7, 2022

The magic of Automation. 1. Manage leads from forms and registrations. 2. Use surveys to nurture leads and customers. 3. Nurture mailing list subscribers. 4. Follow up with event attendees. 5. Automate email responses. 6. Scale lead nurturing and lead management with Apptivo CRM. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify its efficiency.” – Bill Gates once wrote.

Management 97

Management eCommerce CRM Decision-making 97

Hubspot Sales

DECEMBER 8, 2022

One of my first customer visits as a young sales manager was in support of a salesperson — with a client I hadn't met before. Prior to the visit, we had done a lot of technical work for the client's company, substantially improving its product. However, being a supplier offering significant technical service, our product's price wasn't exactly cheap.

Sales Management 98

Sales Management Management Decision-making Negotiation 98

Customer Think

DECEMBER 6, 2022

In an article for Computer Weekly titled Efficiency to Empathy: Customer Experience in Cost-of-Living Crisis, Madeline Bennet encourages urgent action to improve customer experiences. Madeline writes: A recent survey of 2,000 shoppers from customer eng.

Customer Experience 122

Customer Experience 122

Flevy

DECEMBER 8, 2022

A “megatrend” is a large-scale pattern or movement that has a major, long-lasting impact on business and society. Examining Megatrends to interpret global intricacies has a long history that goes back to mythology. Megatrend was not a term used before 1982; John Naisbitt came up with the term in his 1982 book by the same name. Modern times have seen experts such as the Tofflers, Naisbitt, and Drucker trying to decipher change in large-scale trends.

Energy and Utilities 111

Energy and Utilities Digital Transformation Internet Government 111

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Crank Wheel

DECEMBER 7, 2022

It’s great to establish a good relationship with a lead but the real moment of truth is when they agree to sign up for or purchase a product or service, but what is the best way to get to that final point of the sale?

Sales 97

Sales 97

Apptivo

DECEMBER 7, 2022

Nurture Leads to grow faster. An important question in a world obsessed with customer experience, customer satisfaction, customer delight and customer retention is, what influences the outcome and how to ensure the same? Curating every interaction at every touch point has been the time-proven method to ensure better conversions and overall customer satisfaction.

B2B 96

B2B e-Learning Leadership Media 96

Customer Think

DECEMBER 4, 2022

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and create truly personalized customer experiences. This is where a customer data platform (CDP) can be extremely valuable. photo from canva pro A CDP gives businesses a single view of their customers, […].

Future of Work 122

Future of Work Marketing Customer Experience Digitalization 122

OnStrategyHQ

DECEMBER 9, 2022

PESTLE Analysis Examples. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization. It examines the political, economic, social, technological, legal, and environmental elements of the operating market that may have either positive or negative effects on your company or organization.

Supply Chain 96

Supply Chain Food and Beverage Government Computers and Electronics 96

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Force Management

DECEMBER 8, 2022

It's been another year full of unexpected challenges, big wins and learning opportunities. Now is a time to congratulate yourself on this year's journey and gear up for more growth. As we look forward to 2023, we're taking a look back on some of the most powerful lessons we've shared this year.

Sales 77

Sales Sales Leadership Leadership 77

Kainexus

DECEMBER 7, 2022

This blog was written by Stephanie Hill, Sr. Lean Strategist on the KaiNexus Lean Strategy Team. In this blog, Stephanie shares her experience learning the importance of proving impact as a Lean professional.

Leadership 77

Leadership 77

Customer Think

DECEMBER 8, 2022

Not All Customers Want to Help Themselves Self-service is an increasingly sought-after offering, as digital-native consumers now expect to troubleshoot issues on their own before reaching out to a representative. This should come as no surprise, as consumers have always demanded the breadth of options that comes with sophistication and personalization.

Digitalization 121

Digitalization Customer Experience 121

Nutshell

DECEMBER 7, 2022

At tech companies, sales and customer experience teams have an advantage—they’re talking to customers every day of the week. Customer conversations are part of the job, but tech leaders are now recognizing that it’s important for everyone at the company to pick up the phone.“ Customer needs and wants continuously change over time, says Sabrina Parsons, CEO of Palo Alto Software.

Media 62

Media Customer Experience Software Software 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SBI Growth

DECEMBER 7, 2022

In SBI engagements across the board, a sample list of Commercial Go-to-Market challenges we’ve heard include:

Marketing 62

Marketing Sales 62

ACT

DECEMBER 9, 2022

Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don’t disappear into the dreaded spam folder or promotions tab? . This article explains how to set up and run a successful email marketing strategy that is unique, impactful, and useful for your clients.

Marketing 52

Marketing Financial Services CRM Software 52

Customer Think

DECEMBER 8, 2022

Your brand reputation matters. With a better brand reputation, people will be more likely to make purchases with your company. Your existing customers will be more loyal, and your competition will be less threatening. Additionally, brand visibility may increase, which means you’ll have a chance to reach more people than ever before. So, how do […].

Digitalization 120

Digitalization Marketing 120

Agile CRM

DECEMBER 9, 2022

The evolution of chatbot software has been a rapid and exciting one. Over the last few years, chatbots have become increasingly sophisticated and are now being used by businesses in a variety of industries to improve customer service, automate routine tasks, and improve overall efficiency. One of the key drivers of the growth of chatbot technology has been the explosion of messaging apps.

Software 10

Software Software Artificial Intelligence CRM 10

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing.

Advertising 52

Advertising Marketing Shareholders Publishing 52

PandaDoc

DECEMBER 9, 2022

Pricing is a major force that impacts all facets of your business operations. No company will ever get it right all at once, which makes it so important to iterate and experiment with various approaches. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. At its core, there is a huge benefit in making your pricing strategy more dynamic and value-focused for a more interactive relationship with markets.

Profitability 52

Profitability Decision-making e-Learning Retail 52

Customer Think

DECEMBER 4, 2022

Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season. According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Some approaches are obvious, like […].

Small Business 119

Small Business Publishing Profitability Marketing 119

Chally

DECEMBER 8, 2022

For business owners, CEOs, and HR managers, a solid ability to answer why employee engagement is important is essential in addressing multiple workforce problems and ultimately increasing revenue and return on investment for labor costs. What Is Employee Engagement? Employee engagement is the measure of employee motivation, commitment, and involvement in their job and the company.

Innovation 52

Innovation Leadership Profitability Communication 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing