Sat.Feb 29, 2020 - Fri.Mar 06, 2020

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How to Cater a Sales Strategy to Gen Z

Hubspot Sales

Generation Z is the first generation to be raised entirely in the internet age — a childhood where smartphones are practically omnipresent and dedicating 23 hours per week to streaming video content is commonplace. They're tech-savvy, skeptical, and — like any new generation to those that came before it — difficult to reach and understand. Older generations sometimes bemoan how cushy life is for kids these days, criticize them for enjoying the comforts of the age they live in, or insist they nev

Internet 137
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Do Your Customers Like Talking To You?

Engage Selling

Do your customers like talking to you and members of your sales team? When we talk about effective sales professionals, we often only think about, well, their sales!

Sales 130
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Sales Enablement vs. Sales Operations

Showpad

Sales operations (sales ops) and sales enablement are terms used often within an organization. But how do they contribute to sales productivity and overall business performance? Sales reps need support to drive growth and increase likelihood of success, whether they’re going through initial onboarding, working through the buyer’s journey or collaborating with marketing.

Logistics 100
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21 Employee Engagement Activities that Work

Kainexus

Whether your company has 10 employees or 10,000, coming up with ideas to keep everyone connected and engaged can be a challenge. It’s easy to fall back on the same old employee engagement programs, but they tend to lose their effectiveness with too much repetition. Don’t worry; we’ve got your back. Here are 21 employee engagement activities you can use as inspiration.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. The challenge was a fun way to reflect on personal growth over the decade, and to document how we’ve grown out our bad haircuts from the previous decade. Now, it’s time to do the 10-year challenge with your sales strategy.

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Forget About an Ideal Buyer | Sales Strategies

Engage Selling

I want you to throw out the concept of an ideal buyer. They just don’t exist anymore.

Sales 95

More Trending

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What New Hires Want During Onboarding

The Center for Sales Strategy

Fortune Magazine reports that 46% of new sales employees leave or get fired within 18 months. Additionally, the average ramp-up time for salespeople is between six and nine months. Both alarming statistics that cost your company a lot of revenue. What are new hires looking for to make their first days and weeks successful in sales? When talking with several new hires, there are interesting commonalities that resonate across multiple companies.

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4 Ways to Convert Enterprise Customers Using Project Management Principles

Hubspot Sales

Selling software B2B is more involved than ever before. When a company brings on new technology, they need to consider the impact it will have on their existing systems. Will the new solution adequately replace what we already have in place? How will it connect and speak with our current systems? What is the integration process for coordinating these systems?

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Join the 2020 Sales Performance Study

Miller Heiman Group

Sales organizations always look to gain a competitive advantage. But it’s become harder to find that advantage amid a sea of change: customers engage sellers later in their buying journey and technology, sellers struggle to adopt new selling methodologies and organizations constantly deploy myriad transformation initiatives. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance.

Sales 88
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The CEO’s Secret Weapon for GTM Excellence is the Contact Center

SBI Growth

Go-to-Market success requires leadership and input from a multitude of functions within a company. Senior leadership provides strategic guidance. Sales management has the pulse of the customer and prospect. Marketing executives understand market trends. Finance heads determine where to make.

Finance 87
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Social Selling Tips: Using Social Media to Connect with Prospects

The Center for Sales Strategy

There’s no longer a debate on whether social media is an effective way to remain relevant in today’s busy and modern online world. Social media has come a long way since the mid-2000s, where users simply used it to share photographs and “check-in.”. Today, smart sellers incorporate social media into their sales strategy as an additional way to connect with prospects.

Media 85
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The Sales Motion: The Body and Soul of an Effective Sales Effort

Hubspot Sales

Closing a sale doesn't happen by chance. Though it involves some dynamic thinking, a good salesperson isn't winging it. There's generally a blueprint in place for most successful sales efforts and a philosophical framework that serves as a reference point for how those steps should be carried out. The combination of that roadmap and ideology is known as a sales motion.

eCommerce 114
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Three Successful Business Development Strategies For Sales Leaders

Sandler Training

If you’re a sales leader, you are tasked with striking a delicate balance. Your job is not to sell for the members of your team – selling is what you hire, train, and retain good salespeople to do, after all. Yet your job is to help shape the business development strategies that make the most… The post Three Successful Business Development Strategies For Sales Leaders appeared first on Sandler Training.

Sales 79
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An LDR Playbook Is the CMO’s Key to Unlocking Quality Leads

SBI Growth

Is It a Lead Generation Challenge or a Lead Management Challenge? It’s quite literally the longest-running conflict in the revenue growth world – sales reps don’t feel that they’re receiving enough quality leads from Marketing to make their number. Either the.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Weekly Roundup: Benefits of AI in Sales, What is Sales Enablement+ More

The Center for Sales Strategy

- MOTIVATION -. "I am who I am today because of the choices I made yesterday.". - Eleanor Roosevelt. - AROUND THE WEB -. > The Benefits of AI in Sales (& AI-Based Tools You Didn't Know You Need)– Sales Hacker. AI for sales is nothing new. But what are the real benefits of AI? Is it a lot of buzz or does it deliver real value? Sales tools using machine learning and deep learning are already widespread in the market today.

Sales 17
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Remembering Jack Welch: Logos, Talent and a Disdain for Mediocrity

Force Management

I was at the airport when I learned about the death of Jack Welch. The former Chairman and CEO of GE died Monday at the age of 84. As I boarded my plane that was taking me to meetings for my own company, I reflected on the impact his books Straight from the Gut and Winning had on my early business thinking.

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Why Should Sales Leaders Care About Customer Experience?

Miller Heiman Group

In the 2019 World-Class Sales Practices Study , Miller Heiman Group, now part of Korn Ferry, found that sales organizations’ customer retention dropped by 3%. Meanwhile, the percentage of organizations reporting deep customer relationships declined by 4%. Those numbers may appear small, but they’re packed with meaning. What can we learn from these losses?

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

SBI Growth

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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4 Reasons Salespeople Should Always Leave a Voicemail

The Center for Sales Strategy

While recently chatting with a new salesperson about setting appointments with new business target accounts, the seller said, “I never leave a message if my call goes into voicemail. I don’t want to waste time leaving a message.”. It’s no secret that leaving a good sales voicemail is hard. Even the most well-crafted messages often get ignored by prospects.

Sales 84
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Resources to Help Your Salespeople Enable Champions

Force Management

Champions are a key component to selling high-level enterprise deals. If you know how to effectively enable and test a champion, you have an effective tool to advance your opportunities. We have covered Champions in a variety of our content. Here are a few of our most popular resources.

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How Sales Professionals Can Provide Value Even in an Automated Landscape

Sandler Training

In today’s world, artificial intelligence (AI) is getting more powerful and more prominent in the sales process. What does that mean for professional salespeople? There used to be an occupation called “switchboard operator” – now there isn’t. Fifty years from now, will there no longer be an occupation called “professional salesperson”? We say no.

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Why a Corporate Training Strategy is a Valuable Onboarding Investment

Strategic Planning and Management Insights

Onboarding new employees is a massive investment for your company. Employees who have a great onboarding experience are nearly 70% more likely to stay with their employers for at least three years, making professional training firms well-worth the investment.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How Sitecore Transformed its Sales Kickoff with Showpad

Showpad

SKOs keep sales leaders up at night. Or at least they should. Creating agendas, securing budgets, choosing themes, selecting speakers, planning team-building exercises ?— the checklist for a sales kickoff can rival a royal wedding. And at the end, after the motivational speeches, branded t-shirts and open bars have faded into memory, sales leaders must be able to confidently answer a business-critical question: Did they do all they could to enable their teams to succeed in the year ahead?

Sales 72
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Our Top Resources For Giving Effective Feedback

Force Management

Developing effective feedback skills is an important component of being an effective leader. How can you coach your teams to success if you don't possess the ability to provide feedback in a way that's constructive and actionable. Below are some of our most often used resources on giving effective feedback.

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Listening is Where Effective Sales Negotiators Earn Their Stripes [Podcast]

Sales Gravy

Get Jeb Blount's New Book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal At the strategic level, sales negotiation is like a chess game, but at the tactical level, it’s like playing poker. The parties hide their emotions behind poker faces in an attempt to obscure the strength of their real hand - keeping their cards close to the vest.

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Five Tips for Effective Sales Leaders to Set Clear Expectations

Sandler Training

Setting clear expectations is an important part of any sales leader’s working day. Unfortunately, it’s something that doesn’t always happen as effectively or as consistently as we might like. Here are five simple steps you can take to get better at this critical part of the job. Eliminate the words “obvious” and “obviously” from your… The post Five Tips for Effective Sales Leaders to Set Clear Expectations appeared first on Sandler Training.

Sales 64
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Do’s and Don’ts of People Management from a Turnaround CEO

SBI Growth

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

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Our Best Resources for Aligning Your Executive Team on the Sales Strategy

Force Management

Many companies underestimate the importance of alignment, especially when it comes to the growth strategy and the overall sales execution process. Without alignment, it's difficult to scale and keep a buyer-focus throughout your organization. If your cross-functional leadership team isn't aligned on what the focus is for your customers, how can your sales team effectively execute?

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How to Get More Followers (Without Begging)

Outbound Engine

Not that long ago, having a social media presence wasn’t a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! We’re talking basically 3 out of 4 people are now active on social media. But simply being present on social media isn’t enough–you need to have interactions and that means followers.

Media 58
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How to Succeed at Sandler Rule #8 – When prospecting, go for the appointment [PODCAST]

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #8 – When prospecting, go for the appointment [PODCAST] appeared first on Sandler Training.

Sales 60
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.