Sat.Feb 29, 2020 - Fri.Mar 06, 2020

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How to Cater a Sales Strategy to Gen Z

Hubspot Sales

Generation Z is the first generation to be raised entirely in the internet age — a childhood where smartphones are practically omnipresent and dedicating 23 hours per week to streaming video content is commonplace. They're tech-savvy, skeptical, and — like any new generation to those that came before it — difficult to reach and understand. Older generations sometimes bemoan how cushy life is for kids these days, criticize them for enjoying the comforts of the age they live in, or insist they nev

Internet 137
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Do Your Customers Like Talking To You?

Engage Selling

Do your customers like talking to you and members of your sales team? When we talk about effective sales professionals, we often only think about, well, their sales!

Sales 130
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3-Step Framework for Leading Effective Sales Coaching Conversations

RAIN Group

Many sales managers and coaches are never taught how to lead effective sales coaching conversations. So they start with, “What’s up?”. Then they listen to sellers for an hour with a bit of back and forth about this opportunity or that one. They may talk about the need to fill the pipeline or come up with an idea to move one of the opportunities forward.

Sales 109
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Sales Enablement vs. Sales Operations

Showpad

Sales operations (sales ops) and sales enablement are terms used often within an organization. But how do they contribute to sales productivity and overall business performance? Sales reps need support to drive growth and increase likelihood of success, whether they’re going through initial onboarding, working through the buyer’s journey or collaborating with marketing.

Logistics 100
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. The challenge was a fun way to reflect on personal growth over the decade, and to document how we’ve grown out our bad haircuts from the previous decade. Now, it’s time to do the 10-year challenge with your sales strategy.

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Forget About an Ideal Buyer | Sales Strategies

Engage Selling

I want you to throw out the concept of an ideal buyer. They just don’t exist anymore.

Sales 95

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Join the 2020 Sales Performance Study

Miller Heiman Group

Sales organizations always look to gain a competitive advantage. But it’s become harder to find that advantage amid a sea of change: customers engage sellers later in their buying journey and technology, sellers struggle to adopt new selling methodologies and organizations constantly deploy myriad transformation initiatives. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance.

Sales 88
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4 Ways to Convert Enterprise Customers Using Project Management Principles

Hubspot Sales

Selling software B2B is more involved than ever before. When a company brings on new technology, they need to consider the impact it will have on their existing systems. Will the new solution adequately replace what we already have in place? How will it connect and speak with our current systems? What is the integration process for coordinating these systems?

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The CEO’s Secret Weapon for GTM Excellence is the Contact Center

SBI Growth

Go-to-Market success requires leadership and input from a multitude of functions within a company. Senior leadership provides strategic guidance. Sales management has the pulse of the customer and prospect. Marketing executives understand market trends. Finance heads determine where to make.

Finance 87
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What New Hires Want During Onboarding

The Center for Sales Strategy

Fortune Magazine reports that 46% of new sales employees leave or get fired within 18 months. Additionally, the average ramp-up time for salespeople is between six and nine months. Both alarming statistics that cost your company a lot of revenue. What are new hires looking for to make their first days and weeks successful in sales? When talking with several new hires, there are interesting commonalities that resonate across multiple companies.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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21 Employee Engagement Activities that Work

Kainexus

Whether your company has 10 employees or 10,000, coming up with ideas to keep everyone connected and engaged can be a challenge. It’s easy to fall back on the same old employee engagement programs, but they tend to lose their effectiveness with too much repetition. Don’t worry; we’ve got your back. Here are 21 employee engagement activities you can use as inspiration.

81
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The Sales Motion: The Body and Soul of an Effective Sales Effort

Hubspot Sales

Closing a sale doesn't happen by chance. Though it involves some dynamic thinking, a good salesperson isn't winging it. There's generally a blueprint in place for most successful sales efforts and a philosophical framework that serves as a reference point for how those steps should be carried out. The combination of that roadmap and ideology is known as a sales motion.

eCommerce 114
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An LDR Playbook Is the CMO’s Key to Unlocking Quality Leads

SBI Growth

Is It a Lead Generation Challenge or a Lead Management Challenge? It’s quite literally the longest-running conflict in the revenue growth world – sales reps don’t feel that they’re receiving enough quality leads from Marketing to make their number. Either the.

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Social Selling Tips: Using Social Media to Connect with Prospects

The Center for Sales Strategy

There’s no longer a debate on whether social media is an effective way to remain relevant in today’s busy and modern online world. Social media has come a long way since the mid-2000s, where users simply used it to share photographs and “check-in.”. Today, smart sellers incorporate social media into their sales strategy as an additional way to connect with prospects.

Media 82
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Three Successful Business Development Strategies For Sales Leaders

Sandler Training

If you’re a sales leader, you are tasked with striking a delicate balance. Your job is not to sell for the members of your team – selling is what you hire, train, and retain good salespeople to do, after all. Yet your job is to help shape the business development strategies that make the most… The post Three Successful Business Development Strategies For Sales Leaders appeared first on Sandler Training.

Sales 79
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Why Should Sales Leaders Care About Customer Experience?

Miller Heiman Group

In the 2019 World-Class Sales Practices Study , Miller Heiman Group, now part of Korn Ferry, found that sales organizations’ customer retention dropped by 3%. Meanwhile, the percentage of organizations reporting deep customer relationships declined by 4%. Those numbers may appear small, but they’re packed with meaning. What can we learn from these losses?

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

SBI Growth

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are.

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4 Reasons Salespeople Should Always Leave a Voicemail

The Center for Sales Strategy

While recently chatting with a new salesperson about setting appointments with new business target accounts, the seller said, “I never leave a message if my call goes into voicemail. I don’t want to waste time leaving a message.”. It’s no secret that leaving a good sales voicemail is hard. Even the most well-crafted messages often get ignored by prospects.

Sales 82
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How Sales Professionals Can Provide Value Even in an Automated Landscape

Sandler Training

In today’s world, artificial intelligence (AI) is getting more powerful and more prominent in the sales process. What does that mean for professional salespeople? There used to be an occupation called “switchboard operator” – now there isn’t. Fifty years from now, will there no longer be an occupation called “professional salesperson”? We say no.

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How Sitecore Transformed its Sales Kickoff with Showpad

Showpad

SKOs keep sales leaders up at night. Or at least they should. Creating agendas, securing budgets, choosing themes, selecting speakers, planning team-building exercises ?— the checklist for a sales kickoff can rival a royal wedding. And at the end, after the motivational speeches, branded t-shirts and open bars have faded into memory, sales leaders must be able to confidently answer a business-critical question: Did they do all they could to enable their teams to succeed in the year ahead?

Sales 72
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Do’s and Don’ts of People Management from a Turnaround CEO

SBI Growth

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

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Weekly Roundup: Benefits of AI in Sales, What is Sales Enablement+ More

The Center for Sales Strategy

- MOTIVATION -. "I am who I am today because of the choices I made yesterday.". - Eleanor Roosevelt. - AROUND THE WEB -. > The Benefits of AI in Sales (& AI-Based Tools You Didn't Know You Need)– Sales Hacker. AI for sales is nothing new. But what are the real benefits of AI? Is it a lot of buzz or does it deliver real value? Sales tools using machine learning and deep learning are already widespread in the market today.

Sales 16
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Five Tips for Effective Sales Leaders to Set Clear Expectations

Sandler Training

Setting clear expectations is an important part of any sales leader’s working day. Unfortunately, it’s something that doesn’t always happen as effectively or as consistently as we might like. Here are five simple steps you can take to get better at this critical part of the job. Eliminate the words “obvious” and “obviously” from your… The post Five Tips for Effective Sales Leaders to Set Clear Expectations appeared first on Sandler Training.

Sales 64
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How to Get More Followers (Without Begging)

Outbound Engine

Not that long ago, having a social media presence wasn’t a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! We’re talking basically 3 out of 4 people are now active on social media. But simply being present on social media isn’t enough–you need to have interactions and that means followers.

Media 58
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Customer Success Vs. Customer Experience – Is There a Difference

Strikedeck

Philipp Wolf talks about the difference between Customer Success and Customer Experience and how they fall hand in hand with each other.

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Is Employee Engagement Software Worth the Effort?

Kainexus

These days, most of us operate on tight budgets with limited bandwidth. Leaders have many competing priorities, and it can be a challenge to take on anything new. But what if one new initiative could make everything else that's happening more effective? Would it be worth investing resources if a new technology could boost productivity and transform the culture ?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Succeed at Sandler Rule #8 – When prospecting, go for the appointment [PODCAST]

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #8 – When prospecting, go for the appointment [PODCAST] appeared first on Sandler Training.

Sales 60
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Listening is Where Effective Sales Negotiators Earn Their Stripes [Podcast]

Sales Gravy

Get Jeb Blount's New Book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal At the strategic level, sales negotiation is like a chess game, but at the tactical level, it’s like playing poker. The parties hide their emotions behind poker faces in an attempt to obscure the strength of their real hand - keeping their cards close to the vest.

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Secrets of Successful Sales Managers

Chally

All too often, new sales managers land in a leadership role based on their ability to sell. They were a fantastic salesperson who constantly hit goals and quickly rose to the top. Because of this, many don’t know the first thing about sales talent management. One of the quickest ways to ramp up new sales managers is to help them become aware of and avoid the mistakes that are commonly made by less successful sales managers.

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2020's Best Sales Enablement Tools, Hands Down

Somersault Innovation

It’s a new year, and if you're on a sales enablement team, you're probably thinking about how you can help the sales team reach their goals this year, from SKOs to fresh new tools. But we've gotta ask. has anyone ever thought of enabling the enablement team?

Sales 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.