Sat.Sep 25, 2021 - Fri.Oct 01, 2021

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How to Scale Your Sales Team Effectively, According to AWS' Startup Advocate

Hubspot Sales

Business growth can be an incredibly exciting and exhilarating time at your company. But it can also be stressful, challenging, and messy. Scaling effectively is vital for long-term business success. Consider, for instance, how half of all startups fail within the first five years. While there are many reasons why a business fails, one major one is the inability to sustain successful processes as your organization grows rapidly.

Sales 98
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Stop Trying to Persuade; Facilitate Congruent Decision Making Instead

Customer Think

I recently heard a project manager in a software services company mention a ‘very important’ book on persuasion that she passed on to her team. I was curious why she liked it. S: It’s vital we persuade our clients. My team must learn to use the right words to convince them they’re wrong, and get […].

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15 essential sales skills and qualities, according to experts

Zendesk

The pressure is on as a sales professional. You must keep up with constant changes in buyer behavior while connecting with potential customers, nurturing leads, and closing deals—all in hopes of hitting your sales targets. Handling so many tasks at once certainly isn’t easy, but you can thrive with the right set of sales skills and qualities in your arsenal.

Sales 52
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Why Pricing Is So Hard and Why Most Companies Mess It Up

Holden Advisors

Why is pricing so difficult? And why do so many companies get it wrong? It often comes down to organizations not being clear on pricing purpose. Just think—what are some of the pricing purposes we hear in big organizations? One of them we hear a lot is “price to cover cost.” The biggest problem with that? Customers don't care about your cost, and they'll gladly tell you so in a negotiation.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Close the Door on the Close

Software Sales Guru

Close the Door on the Close One of the reasons salespeople get a bad rap is because most people associate sales with a hard close. No one wants to be manipulated or pressured into making a decision that they may come to regret. Buyers don’t like a hard close, and the truth is salespeople don’t either. I’ve heard countless people say that they aren’t cut.

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Top Use Cases of AI/ML in the Fintech Industry

Customer Think

AI has progressed significantly since then, and it is now employed in a wide range of applications. FinTech are particularly interested in it, either to develop it or to utilise it themselves, because it has so many useful applications. Traditional financial services have traditionally dealt with huge amounts of data that must be processed with […].

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What Every B2B CMO Should Know Today

SBI Growth

With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing. Many CEOs have placed digital investments on the back burner and now.

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Help Scout’s Step-By-Step Remote Hiring Process

Help Scout

While the opportunity to hire the best people anywhere in the world is incredible, hiring for a remote team does have its unique challenges. Help Scout has been a fully remote company for over 10 years now — with 129 people across 80 cities around the world — so our hiring process has to be aligned with our remote culture. That means: Optimizing interviews for people in different time zones.

Logistics 126
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How to Use Voice AI to Empower Live Agents

Customer Think

Your call center agents are the lifeblood of your contact center. They have a huge responsibility to represent your brand during a customer’s time of need and frustration, all while actually solving a customer service issue in real-time. Now that’s a tall order. Whatsmore, positive and negative experiences with your call center agents have a […].

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How to Become a Successful Real Estate Agent, According to Experts

Hubspot Sales

If you're anything like me, you probably spent last summer binge-watching Selling Sunset , the Netflix reality show that follows the high-end real estate brokerage firm the Oppenheim Group. The show makes the life of a real estate agent look glamorous — and it can be. With flexible hours and high earning potential, the life of a real estate agent can be both freeing and massively rewarding.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Reimagining Events in a Hybrid World

SBI Growth

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Meetings 128
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How to Scale Customer Support Without Compromising Service

Help Scout

It’s possible to deliver higher volumes of customer service at a consistently high level of quality — here's how.

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How to Prepare Your Digital Marketing Strategy for 2022

Customer Think

It feels like we just started planning our marketing strategy for 2021, but here we are, getting ready for 2022. If you’re like most people, your goal is to start the new year strong with robust marketing strategies designed to help you secure more leads, sales, and engagement. The various evolutions in technology, business models, […].

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How to Maximize Lead Conversions on High-Value Deals

Hubspot Sales

There's no shortage of challenges when you buy or sell a home. “In real estate, there’s almost always a major life event happening at the time of the home purchase. Your client might be going through downsizing, upsizing, divorce, getting married, having a baby, etc." says Debra Beagle, co-owner and Managing Broker of the #1 RE/MAX team in the world.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Uncovering the Secret to Clean Data

SBI Growth

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

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Leveraging Conversation Intelligence to Improve Sales Coaching

Sales Readiness Group

In our research report 5 Hallmarks of High-Impact Sales Organizations , we identified sales coaching as the top sales management action to improve sales team performance. One of the key benefits of sales coaching is that it helps managers transition from chief problem solvers to sales team enablers. This force multiplier is particularly powerful as sales reps improve selling skills and learn techniques to advance sales opportunities.

Sales 118
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Your Guide to Improving and Measuring Customer Experience

Customer Think

The saying “The customer is always right” remains true; Keeping customers happy is a crucial part of any business. One of the best ways to stay in tune with your customers is by nurturing the customer experience. Understanding customer experience can be a transformative tool that will help you cater to your customer’s needs. Customer […].

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

For individuals who dream of owning a business, becoming a franchisee is a good place to start. For people who already own a business, taking on the role of a franchisor can help expand and grow your operations into new locations. But when it comes to franchisee vs. franchisor, what are the terms of ownership? Who’s responsible for marketing materials?

Retail 124
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Artificial Intelligence (AI) Strategy: Top Priorities

Flevy

Artificial Intelligence (AI) is one area considered by many executives to enable Automation and steer positive growth. A couple of years ago, most executives thought that deployment of Artificial Intelligence isn’t a big deal. However, revamping traditional systems, implementing AI, and scaling it, in reality, is not as simple as it seems. A survey by PwC Research in 2020, which gathered responses of 1062 business leaders, validates that scaling and industrializing AI is not straightforward a

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Selling to Complex Accounts: Your Customer Coach Relationship Strength

Sales Readiness Group

When navigating a large, complex sales opportunity, one of the most important relationships a sales rep can cultivate is the "customer coach.".

Sales 118
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Enhancing Your SEO – 3 Step Guide

Customer Think

People searching for keywords and phrases related to your website or business on Google are potential buyers who are looking for solutions. Thus, having a robust SEO strategy to derive traffic to your site is a must. More than 65% of the buyers or customers don’t go past the first 5 Google search results and […].

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23 Real Estate Automation Ideas to Close More Deals

Hubspot Sales

You might have heard that automation is one of the best ways to improve your business operations, marketing, and sales. But what really is automation, why should you use it, and how can you automate your work as a real estate professional? If you’re asking yourself these questions, you’re in the right place. Here’s our go-to guide for getting started with real estate automation and achieving the results that are possible for companies like yours.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Pick Up the Phone and Sell

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount, Jr makes his debut with discussion about leveraging the telephone with Alex Goldfayn who is author of the new book, Pick Up The Phone and Sell. In this insightful conversation, JBJ and Alex make the case that you should pick up the phone and sell because picking up the phone proactively can help you quickly double your sales.

Sales 106
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How to Succeed at Overcoming the Imposter

Sandler Training

Mike Montague interviews Kris Kelso on How to Succeed at Overcoming the Imposter. The post How to Succeed at Overcoming the Imposter appeared first on Sandler Training.

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Why “customer delight” programs fail

Customer Think

Over the past ten or so years, the term “customer delight” has become ubiquitous in customer experience and service organizations. Take a look at this very site: “Delighting the customer,” or some variation of those words, shows up in literally hundreds of CustomerThink articles. I remember one client who said, “If I want to be […].

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The Beginner's Guide to Syncing Contact Data With Google Sheets

Hubspot Sales

Many organizations use Google Sheets as an important data source, and for some small businesses, it even acts as the main CRM (contact relationship management system). That said, although Google Sheets can be used to manage and sync contact data, often it's not the best solution for the job. That's why this guide is here to help you decide how to best use Google Sheets and how to choose better contact management solutions.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Account-based marketing for strategic account management

The SAMA Podcast

Jerry, Kate and Dominique are the creators and facilitators for a new training course being offered through SAMA Academy, "Account-based Marketing: Customer-led, team-enabled." It takes place virtually Dec. 7 & 8. Course description and registration link are here. [link] [link] [link] COVID has been a huge accelerator of digital marketing generally and account-based marketing specifically.

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How a $3B Software Company's Forward-Thinking Strategy Accelerated Them Through the Downturn

SBI Growth

Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. Autodesk is among those whose strategy pre-pandemic allowed them to weather 2020 unscathed. On today's show, Steve Blum, Autodesk CRO and EVP Worldwide Field Operations, joins us to discuss topics that are top of mind for commercial leaders

Software 101
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Brand Trust Can Make or Break a Business – How to Build and Maintain

Customer Think

Brand trust is something that a business cannot simply purchase and is built throughout a company’s interactions with its consumers. Everything from the first website or store visit to customer service requests has an effect on brand trust and how a consumer views a company. Solid brand trust is one of the most important aspects […].

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9 of the Best Apps for Real Estate Businesses in 2021

Hubspot Sales

A top-performing real estate tech stack has a few vital ingredients. At the center of all operations is a CRM to manage contacts, deals, and pipelines. You probably also have an email marketing app to engage your audience and a phone book so you can easily call your leads. That said, it's not always easy to choose the best real estate apps for your business.

Media 119
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.