Account Manager Tips

NOVEMBER 11, 2023

A key account management strategy helps you optimize the relationship between you and your most valuable clients. Find out how to create one, the easy way.

Key Account Management 203

Key Account Management Account Management Management 203

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. This post summarises the key themes discussed, provides an additional learning resource for the delegates and includes further information – as promised – to some of the questions posed by delegates.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

The Center for Sales Strategy

NOVEMBER 14, 2023

Most of us have posted so much on social media, it’s hard to remember it all. But the internet doesn’t forget. When was the last time you did a brand audit of yourself? If you’re a professional in sales or leadership, will your online brand send the message you want?

Internet 107

Internet Leadership Media Sales 107

SBI Growth

NOVEMBER 13, 2023

Marketing has never been straightforward. It's always had an element of "gut check" and art combined with science. With the rise What we need now are leaders who can adeptly steer through the complexities, align with the CEO's vision, and drive commercial productivity. In the face of formidable market conditions, success in marketing goes beyond the surface charm of brand awareness, PR extravaganzas, or clever campaigns.

Marketing 62

Marketing 62

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

SBI Growth

NOVEMBER 16, 2023

Investing time into getting to know the strengths and weaknesses of your sales reps is a crucial precursor to delivering training plans that are tailored to develop the right set of competencies, leading to improved sales results. This was the main takeaway from Episode 3 of the GTM Value Creation Corner Podcast, in which Nearmap, a leading provider of high-resolution aerial imagery, shared their success story.

Sales 71

Sales Marketing 71

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. I scour publications and awards to pick up as many as I can. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Account Manager Tips

NOVEMBER 11, 2023

A key account management strategy helps you optimize the relationship between you and your most valuable clients. Find out how to create one, the easy way.

Key Account Management 130

Key Account Management Account Management Management 130

Hubspot Sales

NOVEMBER 14, 2023

Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years.

Energy and Utilities 122

Energy and Utilities Media Sales Publishing 122

Sales Readiness Group

NOVEMBER 12, 2023

Sales forecasting is not just another corporate chore. It is the cornerstone of informed decision-making and the financial roadmap that keeps your organization on course. However, many managers wonder if they need to take on this responsibility. Let’s explore who should be in charge of sales forecasting, why it is so important, and how to engage your team to gain unique insights.

Sales 118

Sales Decision-making Organization Management 118

MDI Training

NOVEMBER 14, 2023

Artificial Intelligence as a Co-Trainer in Leadership Development In a world that is constantly evolving, we at MDI always strive to be at the forefront of finding innovative ways to promote and sustainably improve leadership development. Our collaboration with the MDI AI co-trainer “AICo” represents an exciting step in this direction. This ongoing experiment allows us to explore the role of artificial intelligence in leadership development and understand its impact on our participan

Leadership 105

Leadership Artificial Intelligence Digital Transformation Digitalization 105

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Flevy

NOVEMBER 12, 2023

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning. The term represents the shared beliefs, values, attitudes, and behaviors that describe an organization and its employees.

Digital Transformation 104

Digital Transformation Leadership Construction Organization 104

Hubspot Sales

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. “It’s no longer just about acquiring information, but knowing how to act on intelligence.

CRM 112

CRM B2B Decision-making Business Growth 112

Planview

NOVEMBER 13, 2023

While DevOps involves programming and engineering skills, its true center is people. See how senior DevOps engineer Asare Nkansah uses his love of working with people and his investments in personal development to keep DevOps focused on team members and customers.   Explain your role as a senior DevOps engineer and a few of your responsibilities. DevOps is in my job title, but it’s more than a set of tasks—it’s a philosophy.

Meetings 98

Meetings Innovation Software Software 98

Force Management

NOVEMBER 16, 2023

How do you help your organization to evolve and grow? Economic indicators suggest that the sluggish economy is taking a positive turn. Now may be the time to shift your strategy from hold-the-line to a focus on growth and transformation. The organizations that come out on top will be the ones who embrace this new era with a strategic plan to hit the ground running.

Organization 93

Organization Sales Sales Leadership Leadership 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Kainexus

NOVEMBER 17, 2023

Lean management is a systematic approach to eliminating waste and optimizing processes to maximize efficiency, improve quality, and enhance customer value. It originated in manufacturing but has since been applied to various industries and sectors. Optimizing processes is crucial for organizations because it directly impacts their competitiveness, profitability, and overall success.

Management 88

Management Manufacturing Profitability Customer Value 88

Hubspot Sales

NOVEMBER 13, 2023

There’s nothing quite like coming home to a package you‘ve been eagerly awaiting. If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience.

eCommerce 111

eCommerce Transportation Advertising Decision-making 111

The Center for Sales Strategy

NOVEMBER 15, 2023

Interviewing potential employees allows you to assess someone’s fit with your company while also allowing the candidate to evaluate your company as a potential employer. Hiring the right person is critical to your time and success. There are a few do's and don’ts to keep in mind to ensure that both sides walk away feeling good about the decisions made in the hiring process.

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Customer Think

NOVEMBER 15, 2023

What’s the payoff of aggressively communicating about problems? Becoming easy to do business with is very highly correlated with loyalty, Net Promoter Score, and enthusiastic positive word of mouth.

Customer Experience 81

Customer Experience Communication 81

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

SBI Growth

NOVEMBER 14, 2023

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023. With the rising difficulty in pursuing new logo acquisitions, many CEOs are choosing to go back to their existing customer base in 2024.

Acquisition 71

Acquisition Marketing Stakeholders Sales 71

Help Scout

NOVEMBER 13, 2023

Things may look a little different, but we’re still the same: Unveiling and taking a behind-the-scenes look at Help Scout’s new brand identity.

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The Center for Sales Strategy

NOVEMBER 13, 2023

Strategic planning is a crucial aspect of any organization's success. However, creating your strategic plan is just the beginning! To ensure success, it's essential to review progress regularly. Organizations that establish a plan to review progress reap the benefits. Set it and forget it seldom, or should I say, never have I seen it work.

Organization 85

Organization Sales 85

Customer Think

NOVEMBER 13, 2023

Republished by author from: [link] Economic forecasts are subdued for 2024. There are some shards of light. But, uncertainty remains high in Americas, Europe, the UK and beyond. B2B leaders know their continued resilience, and recovery from the shocks of the past few years, is rooted in their customers.

B2B 80

B2B 80

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

FinListics Solutions

NOVEMBER 15, 2023

The twin forces of digital transformation and the aftereffects of the pandemic continue to alter the enterprise B2B sales landscape. Sellers have been greatly impacted by their buyers’ evolving needs, expectations, and behaviors, creating a demand for new sales outreach strategies and methodologies.

Digital Transformation 59

Digital Transformation Sales B2B Digitalization 59

Help Scout

NOVEMBER 13, 2023

Connect your company’s Instagram account to Help Scout to better manage customer conversations across multiple channels.

Management 53

Management 53

Envisio

NOVEMBER 17, 2023

Why do we love dashboards so much? Because public dashboards help local governments and other public sector organizations craft compelling narratives about the amazing work they do! Being able to transform raw data into engaging stories using visualizations, scorecards, and progress updates helps connect your community and key stakeholders with the work being done.

Media 52

Media Stakeholders Digitalization Customer Success 52

Customer Think

NOVEMBER 13, 2023

With two of the biggest shopping days of the year, Black Friday and Cyber Monday coming up, businesses are preparing for the start of the upcoming sales seasons and looking for ways to expand their customer bases past the most anticipated weekend of the year.

Retail 72

Retail Sales Digitalization Marketing 72

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

FinListics Solutions

NOVEMBER 17, 2023

For some time the majority of ClientIQ has had a new and modern look to it. Unfortunately, while we were busy building new features there were a few areas we just hadn't quite gotten around to updating yet, and, well, it's time that we do so.

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Zendesk

NOVEMBER 17, 2023

Mercury, a banking service for startups, was launched in 2019 and has since grown to 357 employees and tens of thousands of customers. CEO and co-founder Immad Akhund joined us to share some advice on classic strategies, ambition, and how to spread the word about your business. Here are his tips. Encourage your investors to talk about you on social media Mercury was founded to provide banking for startups.

Banking 52

Banking Investors Decision-making Media 52

NG Data

NOVEMBER 16, 2023

Streamlined digital account opening is crucial for deposit and loan sales growth. Consumers expect to finish the process on their smartphones quickly. The post Improved Digital Account Opening Must Be a Top Priority for 2023 appeared first on NGDATA.

Digitalization 52

Digitalization Sales 52

Customer Think

NOVEMBER 13, 2023

In the competitive world of travel clothing retail, brands are constantly seeking innovative ways to stand out and connect with their customers. One effective approach is the implementation of a community-building strategy. This strategy goes beyond traditional marketing and sales tactics, focusing on creating a sense of belonging and shared identity among customers.

Retail 72

Retail Customer Experience Innovation Marketing 72

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing