Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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Are You An Order Taker or An Order Getter? Here's the Difference

Hubspot Sales

Question for you — what makes someone a good seller? Is it their ability to prospect, how they can deliver a sales pitch, or being a master at the upsell? All of these traits and more can make you a better salesperson. When it comes to professional development for salespeople it can also be helpful to discuss traits that can hinder your growth, which is what we are discussing today.

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Centralizing or decentralizing sales enablement? Three factors to consider

Showpad

Should you centralize sales enablement? If so, which parts should be centralized? Since I’ve fielded these and similar questions over the last few weeks, I wanted to capture a few thoughts and experiences that can help organizations answer them, as well as provide a few criteria you can immediately apply and check for your organization. Driving sales enablement impact requires the right set-up: strategic, formal and charter-based.

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How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must)

Groove HQ

Eight ways we managed to save money, time, and customers by keeping support in-house. The post How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must) appeared first on Groove Blog.

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How a CRO Balances Growth from Legacy and New Products

SBI Growth

For a CRO leading a transformation, one of the major challenges of evolving a product portfolio is preserving the core customer base while innovating. In his final interview segment, Steve King, CRO of Hexagon PPM, shares his experience in not only retaining.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. But that’s not all.

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Strategic Pivots During These Times

Engage Selling

Strategic pivots can help you during these times. I’ve noticed salespeople, sales leaders and executives get discouraged because their current buyers have slowed down or completely ceased ordering.

Sales 108

More Trending

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Selling in a downturn – Are your teams being trained with the proper tools for the job?

Mercuri International

It’s no surprise that sales strategies are having to pivot to meet the changing demands and context of the current market. This is nothing new – adaptability and flexibility have always been key to sales success. However, it’s the speed of market change that is causing such a headache. Whereas before, companies might be adapting on a quarterly basis, recent events have demanded an acceleration of this process, requiring an even higher degree of agility.

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The 6 Key Steps to Master the Art of Selling

Hubspot Sales

Selling is a lot like interpretive dance or improv comedy — a free-flowing art form that requires tact and charisma. And like those two other practices, sales can be grating and obnoxious when done poorly — like so bad that you leave the theater mid-performance and argue with your significant other about how it was unfair of them to drag you to see their cousin's improv troupe without notice instead of letting you watch the season finale of Survivor: Edge of Extinction like you had planned on al

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The Difference Between an Objection and a Heckle | Sales Strategies

Engage Selling

In this week’s Sales Leader, I examine the difference between an objection and a heckle. Objections Versus Heckles An objection comes after a substantive discussion. It’s a legitimate question you have to answer.

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How to identify which of your sales reps would be effective managers

Nutshell

Promoting a sales manager internally is tricky, but hiring an outsider might be even trickier. Current sales reps can make great candidates for open positions within the company. They’re already familiar with company values and processes, making them better-suited for leadership positions and mentoring others. Promoting a top-performing sales rep to the position of team manager may seem like a no-brainer, but a great sales rep doesn’t automatically make an effective manager.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Weekly Roundup: Digital Selling, Outbound Tactics, Lead Generation + More

The Center for Sales Strategy

- MOTIVATION -. "Prospecting - find the man with the problem.". -Ben Friedman. - AROUND THE WEB -. > How Digital Selling and Digital Marketing Work Together to Win Sales– HubSpot. Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot Sales

It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects.

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Make MEDDICC Work for Your Sales Organization

Force Management

Over the past few months new challenges may have forced the need for changes and shifts in your sales process. As you consider ways to help reps faster qualify opportunities, improve forecast accuracy, and increase win rates, make sure you’re looking beyond the process.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content. Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Although privacy-minded critics sometimes refer to them as “spy pixels,” the truth behind what email tracking pixels do and how they work may surprise you.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Professional Development Books to Help Build Your Business Library

The Center for Sales Strategy

Whether you’re a veteran in your career or just starting out, one of the most helpful things you can do is continue your professional growth. Our team enjoys many forms of professional development , and we find one of the quickest ways to grow is by reading. At The Center for Sales Strategy (CSS), you’ll find a book in our hands most of the time. Reading helps you develop empathy , gain valuable exposure to other perspectives, and increases verbal intelligence—all of which make you a better lead

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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

The online learning industry is booming. According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition.

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What a World-Class Customer Onboarding Process Looks Like

SBI Growth

Customer Onboarding is a crucial activity for customer success teams. In fact, within SBI’s 4-Step Customer Success (CS) Strategy, successful Customer Onboarding is the #1 factor in ensuring that customers achieve their desired outcomes. Yet, if you were to ask.

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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 1)

Miller Heiman Group

As a result of the coronavirus pandemic, everything seems different, but sales fundamentals haven’t changed that much, if at all. What’s most different is our time: each moment seems more precious, which means sellers must be conscious of how they spend their time preparing for interactions and of how they spend their buyers’ time. Because every moment matters, foundational selling and questioning skills are more critical now than in the past.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Coaching the Sales Process: Overlooked Points in the GROW Step

The Center for Sales Strategy

Grow, t he sixth and final step in the Sales Accelerator Process is often-overlooked and underutilized—despite having hidden revenue-generating opportunities. Closing deals is the ultimate goal in sales, but it’s not where the work ends with clients. Salespeople should start to care about the renewal the moment they make the sale. It costs five times more to attract a new customer than it does to retain an existing one.

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How Vulnerability in Sales Can Help You Close More Deals, From a Sales Training Expert

Hubspot Sales

I've made this comparison to sales skills before, but for me, it always rings true. Salespeople, just like Liam Neeson in " Taken ," need a particular set of skills to be successful. One of those skills is vulnerability. After researching how vulnerability can impact sales, I decided to talk to CeCe Aparo , Vice President and GM of Corporate Training at Hoffman , a sales management training organization.

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The Business Case for Diversity & Inclusion

SBI Growth

The best leaders will tell you that they don’t want a bunch of “yes men” on their team. They encourage new ideas and debate because they understand that innovation happens not when people agree, but when there’s a difference of.

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Hiring a Productive Salesperson Can be Hard

Sandler Training

Although the current unemployment rate has spiked up in many areas, hiring a productive salesperson can still be a huge challenge. The post Hiring a Productive Salesperson Can be Hard appeared first on Sandler Training.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Solutions to the Age-Old Problem of Call Reluctance

The Center for Sales Strategy

As a sales manager, do you feel like some of your veteran sellers struggle with new business development? It’s no secret that the recent downturn in revenue has shifted the focus to new business sales initiatives. Unfortunately, many sellers are struggling in this area of new business development. They are showing signs of call reluctance—the fear of taking a step in the sales process, fear of rejection, and fear of the unknown.

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How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]

Hubspot Sales

What do the most successful pitches on ABC's hit television show Shark Tank look like? When it comes to landing a deal with the investors on the show, the entrepreneurs in some industries have it easier than others. For example, a whopping 85% of successful pitches are products, while only 11% are service-based and 4% are both a product and a service.

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Is Your Partner Marketing Strategy One-Size-Fits-All?

SBI Growth

Companies often sign up channel partners without considering how they fit into a holistic go-to-market strategy. As a result, Marketing leaders often find themselves trying to deliver one-size-fits-all marketing support to a complex web of channel partners that bear no.

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4 Ways to Overcome Resistance to Change

Kainexus

When you ask people if they would like to be involved in continuous improvement , they are likely to say, “Of course!” But ask them if they would like to experience continuous change, and you’re likely to get a different answer. Of course, improvement requires change, so what gives? The difference is that “improvement” describes the desired state, a positive outcome.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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PMI and SAMA Launch Webinar eBook Series

Performance Methods

The post PMI and SAMA Launch Webinar eBook Series appeared first on Performance Methods, Inc.

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How Vulnerability in Sales Can Help You Close More Deals, From a Sales Training Expert

Hubspot Sales

I've made this comparison to sales skills before, but for me, it always rings true. Salespeople, just like Liam Neeson in " Taken ," need a particular set of skills to be successful. One of those skills is vulnerability. After researching how vulnerability can impact sales, I decided to talk to CeCe Aparo , Vice President and GM of Corporate Training at Hoffman , a sales management training organization.

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If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine

Sandler Training

By using the Transactional Analysis model, we’re more likely to have better outcomes from challenging conversations, particularly in challenging times. The post If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine appeared first on Sandler Training.

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Everything Real Estate Agents Should Know About Virtual Tour Software

Outbound Engine

Here’s a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. If the Smiths cannot leave their house, and the state is mandating all people must keep 6 feet apart from one another at all times, how can John show an empty house to the Robertsons while maintaining the appropriate amount of distance?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.