Strategic Account Management Association
MAY 9, 2022
By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Jennifer Stanley, Partner, North America Lead, Sales & Channel Practice, McKinsey & Company SAMA is proud to offer this 4th article in the 4-part series on the importance of SAM / KAM leadership. In this series we explore the key capabilities that … Continue reading KAM Leader Series: Winning Customer Commitment.
The Center for Sales Strategy
MAY 10, 2022
Most salespeople will claim to have many happy customers, but can they prove it? Renewals and repeat customers are one thing, but many buyers can live with being content with their seller and stick with who they know because nothing is broken, but what evidence is there of your raving fans?
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Software Sales Guru
MAY 9, 2022
Preparing To Be a Player As a rule, success depends on practice; hours and hours and hours of practice. It’s true in sports. It’s true in music. It’s true in entertainment. Most professionals wisely eschew seat-of-the-pants performances. In the sales profession, we often enter into a negotiation with little to no preparation. As a result we rely heavily on instinct.
Hubspot Sales
MAY 12, 2022
Everyone who's active online has some sort of personal brand established. Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Unaware of your personal brand? Take a few seconds to Google yourself. Whatever content mentions you is part of your brand.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Mike Kunkle
MAY 11, 2022
Sales Transformation. It’s a term that means different things to different people. I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential for improvement in most sales organizations is significant.
RAIN Group
MAY 11, 2022
There’s simply not enough time in the day to focus on every essential skill needed to succeed in sales. While sales teams must prioritize skills development, it’s important to identify which skills could have the biggest impact on your sales results.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Hubspot Sales
MAY 9, 2022
Even the most seasoned, effective salespeople can struggle when hashing out how to lead a sales team. Taking the reins doesn't come naturally to everyone, and even born leaders might need a little guidance when transitioning into a sales management role. That's why we put together a list of some key tips aspiring sales leaders can refer to as they find their footing as managers.
Flevy
MAY 11, 2022
Managing any organization can be described as a constant stream of problems that need to be managed and solved. However, oftentimes, people like to immediately implement solutions without having spent the time and effort to truly understand and analyze the true nature of the problem at hand. Thus, organizations end up spending a lot of time, effort, and money without precisely knowing what the endeavor is going to do for them.
The Center for Sales Strategy
MAY 12, 2022
The Pareto principle has been applied to everything from farming and land ownership to productivity and employee performance since the Italian economist Vincent Pareto first coined it in 1896.
Showpad
MAY 12, 2022
Rachael Pugh and Nathalie Vervaet have never met in person. Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Hubspot Sales
MAY 13, 2022
Imagine it’s the year 3000. You drive your hover car to the plutonium fuel station. You buy snacks and pay for everything with a wave of your hand. If you have a tap card, that last part is already possible. In fact, it’s been possible since the year 1995. But in the last few years, more and more people are turning to contactless payments. So, how do they work?
Flevy
MAY 13, 2022
Solving problems, complex problems at that, involves not only good problem formulation but also a structured approach to complement it. Structured Problem Solving is simply an iterative sequence of framing hypotheses and testing them via controlled experimentation, revamped for the intricacies of the world beyond the laboratory. Structured Problem Solving is a formal, logical, and methodical approach to organizing individuals’ thinking.
The Center for Sales Strategy
MAY 13, 2022
- MOTIVATION -. "Innovation distinguishes between a leader and a follower.". - AROUND THE WEB -. > Returning To The Office? Not So Fast. The Case For Remote Sales– Gong. Your team has been working remotely for 2+ years, and you are ready to bring them back to the office. But are they ready? Do you have a plan? Do you know what your staff is really thinking?
Insightly
MAY 13, 2022
When you launch a startup you must give careful consideration to the tools you will use. Your cash burn rate will keep you up at night. You want to have everything you need to conduct your business without wasting valuable resources on non-essentials. One of the most important tools you’ll need to implement is a customer relationship management (CRM) system.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot Sales
MAY 10, 2022
In 2020, 55% of all payments were made by credit or debit card , according to the Federal Reserve. During that same period, cash payments fell from 26% down to only 19%. Which means if your business isn’t accepting card payments, you’re leaving money on the table. So does that mean you need to invest hundreds of dollars in a card processing system and negotiate endless fees?
Flevy
MAY 10, 2022
For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potentially advantageous startup partners. On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses.
The Center for Sales Strategy
MAY 12, 2022
Creating an environment of trust and becoming a trusted advisor is one of the most important roles of a successful sales professional. That requires a shift from focusing on selling your product or solution to understanding and meeting the needs of the prospect or client in the now, near, and far.
Zendesk
MAY 11, 2022
At Zendesk, we’ve long talked about the value and importance of fostering customer relationships. They are the foundation upon which customer loyalty is built, and these customer relationships are anchored in conversations. Of course, conversational relationships aren’t new, but the way that we think about them has evolved—particularly when it comes to customer relationship management.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot Sales
MAY 10, 2022
Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. It’s unadvisable to fall behind. One way to stay ahead of the game? Sending sales text messages to your prospects to nurture them all the way until conversion.
Flevy
MAY 11, 2022
The necessity to accelerate Innovation is not unique to a particular industry. Incumbent companies in numerous industries are thoroughly cognizant of the competitive risks presented by the inadequacies of their Innovation chains. They are also aware of the capabilities of startups in quickly utilizing technologies. This realization has given birth to the concept of Open Corporate Accelerators (OCA) , which involves less investment than the conventional Corporate Accelerator model.
Clarity Engagement Solutions
MAY 10, 2022
The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic customer engagement. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 35 countries worldwide. It encompasses validated best practices from both within a company and across the industry, to ensure commercial organizations put their “best foot forward” when engaging with
Vantage Partners
MAY 10, 2022
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Sales
MAY 9, 2022
Business is booming and you’ve finally outgrown making invoices in your word processor. Congratulations! Whether you’re a freelance designer or the leader of a sales team, you’ve got more important things to do than manually bill your customers. But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software.
Force Management
MAY 11, 2022
A salesperson’s time is valuable. Ensure your sales team is spending their time building a pipeline of high-value accounts. Support your sales managers and reps in developing a result-driven plan that focuses them on pursuing these high-value opportunities. Put a process in place that helps your salespeople repeatedly and consistently drive effective sales plans.
Clarity Engagement Solutions
MAY 10, 2022
The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework training delivered by Clarity that combines the setting of everyday language and industry-leading best practices. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 30 countries worldwide.
Revenue Storm
MAY 10, 2022
By now everyone has heard about the “Great Resignation,” where in America alone almost 4 million people quit their jobs each month during 2021 – the highest on record, and where there were over 10 million job openings as of December (source: SHRM). At the same time, companies are facing this “people” crisis, they are also facing the changes brought about by the continued pandemic, the war in Ukraine, rising energy costs and inflation, supply chain disruptions, wage increases, and a virtual workf
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Zendesk
MAY 11, 2022
During the pandemic, companies across industries were challenged: spread thin, understaffed, and often under-resourced. That left many at risk for providing lackluster customer service experiences. But while businesses felt the strain, customers didn’t lower their expectations–if anything, they raised the bar. How can businesses scale support and stay agile through change?
Groove HQ
MAY 12, 2022
When evaluating Intercom alternatives, don't sleep on brands such as GrooveHQ, Zendesk and others. They could offer you exactly what you're look for. The post 10 Best Intercom Alternatives appeared first on Groove Blog.
SBI Growth
MAY 11, 2022
When it comes to supporting the CEO’s growth agenda, the level of sales talent is the primary differentiator for market-leading organizations. According to our internal SBI benchmarking, most business-to-business sales organizations exited December of 2021 with a startling 10–15% open sales headcount. But the real issue is the “sales capacity at risk” figure which is closer to 50–60% when factoring in open headcount, expected sales professional attrition, lower productivity levels from a glut of
Farland Group
MAY 10, 2022
Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. He has more than 20 years of experience leading marketing and communication teams within business-to-business large IT services firms.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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