Revegy
MARCH 27, 2023
Your strategic account planning process is integral to optimizing revenue in your largest accounts. In an interview we conducted with Forresters’ Vice President and Principal Analyst of Sales Operations Strategies, Robert Muñoz, he shared the critical ingredients of effective account plans and how to drive results through living account plans. What is Strategic Account Planning?
Customer Think
MARCH 28, 2023
Source: Shutterstock Key Takeaways A growing number of companies are adopting account-based programs that treat customers differently based on their perceived value to the company.
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The Center for Sales Strategy
MARCH 29, 2023
If you’re trying to maximize your company’s revenue performance, having a clear understanding of the numbers is essential. Knowing exactly where your income is coming from and where it’s going can help you make informed decisions and ensure that you are on track to reach your goals. Fortunately, tracking your revenue performance doesn’t have to be complicated.
Customer Think
MARCH 27, 2023
We are just one quarter into 2023 and it is certainly shaping up to be a tough one. We have already seen disruption in the tech sector with layoffs amounting to a whopping 140,000 people in three months.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Upland
MARCH 29, 2023
Relationship management in sales is all about delivering value and understanding the people and problems at play within accounts – both from prospective and current customers – in order to help solve their greatest challenges. It’s about sellers becoming trusted advisors to their customers and being the first one to get called to the strategy table when needs arise.
Hubspot Sales
MARCH 27, 2023
Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. Now, e-commerce is booming and here to stay. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. When we think about online selling, we usually think about selling products like clothing or electronics.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Red Star Kim
MARCH 30, 2023
I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Versions for divisional, functional and aspiring leaders are expected in 2024. I have supported Richard Chaplin at the Managing Partners’ Forum since June 2022 on the research, feasibility, design and development of the programme – and discussions with six amazing speaker
Sales Readiness Group
MARCH 28, 2023
Handling objections is an essential part of the sales process. Although these can be challenging and even uncomfortable conversations, the sales professionals who navigate objections with finesse can build trust and move deals forward. Use this four-step process to address objections and concerns with confidence.
Hubspot Sales
MARCH 27, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is an increasingly consultative profession. You could go so far as to say we're in the age of the "Always Be Helping" salesperson. That means reps need to provide prospects with helpful and specific resources as opposed to stuffing irrelevant information down their throats — but you can't get there if you don't understand where your prospect is coming from.
Customer Think
MARCH 25, 2023
Image courtesy of Getty Images If you’re in business, whether as a local mom-and-pop corner shop or a global Fortune 100 corporation, you are facing the consumerization of experience. Technology, whether cell phones or laptops, are shaping customer expectations during every phase of their engagement with your company.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
MARCH 27, 2023
Sales management is an art that requires a delicate balance between the present and the future. The key to success lies in mastering the art of balancing the pending vs pipeline. This means managing your current deals while also prospecting for new ones. As a sales manager, you must be able to prioritize your time and resources effectively to ensure that you are not only closing deals today but also building a strong pipeline for tomorrow.
Sales Readiness Group
MARCH 28, 2023
In today's highly competitive marketplace, businesses can’t afford to take customer loyalty for granted. Every sales organization must prioritize customer success skills to build stronger relationships, differentiate themselves from the competition, and help retain clients for the long term. Use these three tips to foster a customer success culture in your business.
Hubspot Sales
MARCH 28, 2023
Writing good sales emails is an art and a science, and good salespeople know how to write professional and personalized messages to prospects. No matter the tone or writing style you choose, your communication should be free of common sales email mistakes. New sales reps have the opportunity to show their credibility in their sales emails. So as you begin your role, you should learn the best ways to communicate — and how you shouldn't.
Customer Think
MARCH 28, 2023
In the classic scene from the film “The Wrath of Kahn” the embattled crew of the Starship Enterprise sits crippled in interstellar space, hiding in the Mutara Nebula as the superhuman Khan Noonien Singh, who cleverly acquired his own Federation spaceship hunts Captain Kirk and his valiant crew.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ProlifIQ
MARCH 30, 2023
Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning? Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account.
Strategic Planning and Management Insights
MARCH 30, 2023
Leader's Digest #15
Zendesk
MARCH 29, 2023
In March, we celebrate Women’s History Month and International Women’s Day to honor women’s accomplishments and contributions to our culture and society. This year’s theme is “Embrace Equity,” which highlights the importance of acknowledging that everyone has different needs and circumstances, and we must take action to ensure true inclusion and belonging.
Customer Think
MARCH 25, 2023
How AI-powered chatbots can drive more revenue and boost efficiency in retail businesses In today’s digital world, would a business benefit more from keeping an eye on the competition or putting everything it has into its customer base? Scott Cook, eBay founder, said, “Instead of focusing on the competition, focus on the customer.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
MDI Training
MARCH 27, 2023
The Power of Shared Leadership When and why should leadership be shared? Bardia Monshi talks on-stage on 23.05.2023 @ the Leadership Horizon about the challenge of Shared Leadership. He is convinced it’s time for WeQ! He gives practical examples of when and why leadership should be shared, especially in times of uncertainty. Please talk a little bit about WeQ.
Strategic Planning and Management Insights
MARCH 29, 2023
Strategic planning Agenda for your next strategy meeting. We've been leading strategic planning meetings for the past 12 years (and counting), and we've tested dozens of different strategic planning agendas so that you don't have to. Use our experience to have the best and most effective strategic planning process.
Zendesk
MARCH 31, 2023
Best-in-class customer service organizations are increasingly using AI as a competitive differentiator, especially as they face economic uncertainty and rising costs. Cost-savings are just one benefit of AI in customer service. A recent report from Gartner, 3 Ways AI Benefits Customer Service Organizations ,* explains how customer service organizations can use AI to move beyond cutting costs to adding value.
Customer Think
MARCH 30, 2023
The quality of customer service has been declining due to staff shortages and post-pandemic issues. Recently, Frontier airlines announced the elimination of all its call centers, and moving forward they will be implementing an app-only customer service model. Could this be a glimpse of the future?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Kainexus
MARCH 28, 2023
Effective leadership in healthcare organizations requires open lines of communication between caregivers working directly with patients and hospital administrators who seek to protect the interests of all stakeholders. In addition, operationally excellent healthcare organizations engage in nimble, data-driven decision-making and foster a culture of respect and value.
Strategic Planning and Management Insights
MARCH 29, 2023
As a business leader, you know that creating and implementing an effective strategic plan can be overwhelming. There are so many things to consider: The field your company operates in, and how quickly it changes, affects the complexity, length, and scope of your strategic plan. Understanding the timelines and interdependencies between different components of your plan is crucial.
Zendesk
MARCH 31, 2023
Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Zendesk for Google Chat Zendesk for Google Chat (Support) allows you to get notified and take quick actions on Zendesk tickets right from Google Chat. By installing this app and connecting to your Zendesk account, you can get notifications about relevant Zendesk tickets, take quick actions to update tickets, and even create new tickets without leaving Google Chat.
Customer Think
MARCH 25, 2023
Data mining is a technique for sorting huge data sets. It helps in recognizing the relationships and patterns to resolve business problems. Data mining companies use tools and processes to help organizations in predicting future trends and forming decisions.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Sales Gravy
MARCH 28, 2023
On this special episode of the Sales Gravy Podcast, Sales Gravy Senior Master Sales Trainer Brad Adams and bestselling author of Coffee's for Closers, Tony Morris, dive into the art of great discovery, how to ask questions that build rapport and create engagement, and why better questions set the groundwork for better results. Great Discovery Is A Sales Superpower The two biggest priorities for salespeople are building pipeline through prospecting and discovery.
Force Management
MARCH 30, 2023
As the external economic environment continues to shift, many organizations are looking for ways to optimize costs and make their sales force more efficient. One focus area has emerged as a key differentiator for those organizations who have been able to do more with less, accelerate revenue, and exceed their objectives during this economic time: alignment.
Revenue Storm
MARCH 28, 2023
Sales organizations in the high-tech arena have been hit with several redefining trends over the last several years – the shift to virtual relationships, the drive to commoditization by the buyer, the unbelievable acceleration of digital technology, and the redefining of market boundaries. Let’s examine the five key strategies that high-performing sales organizations are intensely focused on for driving success and revenue growth in an increasingly complex and competitive market.
Customer Think
MARCH 30, 2023
Twenty years ago, in their seminal, powerful book The Influentials, authors Ed Keller and John Berry stated: “One American in ten tells the other nine how to vote, where to eat, and what to buy.” Keller and Berry identified these individuals as holding a huge amount of sway within the communities and audiences they reach.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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