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Agency owners tell me they’re frustrated because their existing client accounts aren’t growing. They know there’s a lot more value they could bring to current clients in the form of: Offering more ideas to help their clients’ businesses grow Suggesting more agency services to support the clients’ strategy Seeking ways to help other areas of the clients’ organisation But their account managers either aren’t doing anything about it – or aren’t doing it consistently.
Tired of pushy sales tactics? Forget closing deals, start opening relationships. Learn the organic sales method that leads to effortless growth for key accounts.
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Is trust at an all time low around the world? If you were to read some of the findings from Edelman’s trust barometer you might become depressed. I’m not that much of a pessimist. In fact, I take the position of behavioral economist Dan Ariely that we can find moments of trust in everyday interactions if we’re willing to look for it. Despite this we can’t ignore that today more than any time in history our products and services are exposed to scrutiny, comparison, commodity and competition.
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(Image courtesy of ValueSelling Associates) On October 31, Halloween was in full swing here in the United States. When I went to sleep that Tuesday night, the nearby businesses were decked out in their spookiest best.
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Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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