Strategic Account Management Association

AUGUST 18, 2022

How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it. If … Continue reading The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes.

Account Management 520

Account Management Management Sales Leadership Leadership 520

Strategic Planning and Management Insights

AUGUST 18, 2022

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Software Sales Guru

AUGUST 15, 2022

No is Not a Loss Sales environments that suggest every opportunity is “won” or “lost” do not recognize that NO is a good outcome. A consultative seller creates value by helping the buyer understand what merits action, and what does not. It is equally beneficial to agree to disengage, as it saves time for both parties, and avoids zombie deals. It’s also important to recognize.

Sales Environment 130

Sales Environment Software Software Sales 130

The Center for Sales Strategy

AUGUST 18, 2022

Do you ever wonder what it would take to become a Sales Superhero? What would it take to bag every target account on your list? Bruce Wayne trained for 12 years to cross the globe and learn martial arts and forensics. Doctor Stephen Strange trained for 4 years, but he had the forces of Kamar-Taj in his favor! The Center for Sales Strategy firmly believes that you have a few innate sales traits (best discovered through our Sales Talent Assessment).

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Sales 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sandler Training

AUGUST 17, 2022

There are eight possible sources of leverage that are present in every negotiating situation. We want to understand and maximize all eight sources. The post How to Develop Strong Negotiation Skills: Understanding the Eight Different Kinds of Leverage appeared first on Sandler Training.

Negotiation 83

Negotiation 83

Brooks Group

AUGUST 18, 2022

Friends, it’s Gary Fly with The Brooks Group. I’m going to revisit some topics from the past, I’ve had a number of conversations recently that have continued to highlight what challenges people seem to be feeling in the marketplace. . One is around prospecting. The second is around talent. I will lump these together and talk about the basics of selling, the basics of leadership, and the basics of running a business.

Management 52

Management Onboarding Sales Training Leadership 52

Account Manager Tips

AUGUST 14, 2022

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. It's not an easy job, and you need many different skills to do it well. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Tweet. 0. Share. 0. Pin. 0. Share. 0. Table Of Contents.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

RAIN Group

AUGUST 17, 2022

If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly. It might not be implemented properly, land well with participants, relevant to sellers’ daily work, or it might be forgotten completely in the days and weeks following the training. Sales training fails more often than it succeeds.

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Sales Training Sales Organization 131

The Center for Sales Strategy

AUGUST 17, 2022

Over 13 million people work in sales and related occupations. Yet, not all salespeople are created equal — some of them are better at the job than others. What separates a good salesperson from a great one? Mainly being able to get past sales objections. There is no salesperson who won't come up against these objections, so knowing how to handle them can make or break the deal.

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Sales Meetings 25

Flevy

AUGUST 16, 2022

Organizations have reacted to the COVID-19 pandemic in their own ways. Almost all had to change the way they were operating in order to cope with the challenges thrown up by the crisis. Companies have discovered novel means to market, service, and function through the pandemic. Notable Innovation throughout various industries has taken place as a result of the COVID-19 crisis.

Innovation 111

Innovation Banking Organization Marketing 111

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Account Manager Tips

AUGUST 17, 2022

We all have to negotiate with our clients sooner or later, but for lots of reasons, most of us avoid it if we can. Anchoring is a simple tactic that can help you gain control of the negotiation and give you a bargaining advantage too. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Why make the first move in a negotiation?

Negotiation 130

Negotiation Key Account Management Account Management Decision-making 130

The SAMA Podcast

AUGUST 17, 2022

How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it. If you are new to strategic account management, you will quickly realize that the principles and experiences Richard and David share in the podcast and their book apply to any com

Account Management 20

Account Management Management Sales Leadership Leadership 20

The Center for Sales Strategy

AUGUST 16, 2022

On a coaching call last week, a manager and I were discussing a seller new to his team. On pulling up this person’s sales assessment, all I could think was, “WOW! Look at all that talent!” This person was strong across the board. So much potential. Unfortunately, this seller was definitely not reaching their potential. Struggling, not making budget, not willing to learn, and a poor attitude.

Management 122

Management Sales 122

Flevy

AUGUST 18, 2022

Partnerships among corporations and universities are important drivers of the Innovation economy. Numerous organizations are diverting their focus in university and Innovation ecosystem interaction, from incremental problem-solving to long-term improvement and meticulous contact with new startups. Contemplating the answers to 6 key questions assists the organizations in building up a strategic outlook on their partnerships.

Innovation 20

Innovation Banking Decision-making Organization 20

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Engage Selling

AUGUST 19, 2022

??????????? What’s the right outside and inside sales team structure? I recently had a conversation with an exceptional sales leader I work with. We discussed the growth trajectory of his … Read More. The post The Right Outside and Inside Sales Team Structure | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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Sales Sales Leadership Leadership Sales Management 103

Crank Wheel

AUGUST 18, 2022

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Sales 98

The Center for Sales Strategy

AUGUST 15, 2022

As a business leader, you're well aware of the fact that sales can make or break a company. Unfortunately, simply designing a great product or service won't lead to outstanding sales. Industry leaders today are focusing on a more psychological approach to boosting their sales. Read on to learn more about sales psychology and find out how you can use it to change the mindset of any buyer.

Sales 117

Sales Sales Leadership Leadership 117

PandaDoc

AUGUST 18, 2022

Top sales leaders use sales battle cards to build their businesses. Learn what they are, and how to use and create them. Sales leaders who want to maximize the effectiveness of their sales process and keep up with their competitors use sales battle cards to identify customer pain points and gain valuable market insights. In fact, recent data revealed that 71% of businesses say these sales tools have helped them increase their win rate with customers.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Kainexus

AUGUST 16, 2022

Organizations that wish to achieve operational excellence through continuous improvement execute many discrete projects to achieve this aim. The key to success is a structured approach to improvement and project management that helps every person in the organization contribute to positive change. Three factors have a substantial impact on the outcome of ongoing improvement projects.

Management 83

Management Leadership Digitalization Organization 83

Force Management

AUGUST 18, 2022

Changing dynamics in the economy may demand a strategic pivot for how you reach revenue goals in your sales organization. The challenge becomes identifying which priorities are most critical to devote resources to. Define where to focus and align your organization behind a message that delivers on those objectives. Take action. Leverage your sales kickoff.

Organization 80

Organization Management Sales 80

SBI Growth

AUGUST 17, 2022

Recently, through SBI’s Executive Growth Forum Program, the team hosted an invitation-only event for independent board members to better understand, from their respective lenses, how they view CEOs preparing for 2023. With SBI’s 2022 CEO growth planning survey as the foundation for discussion, they captured critical insights from the board members serving one or more companies with market caps between $500m-$1B, mostly PE-owned companies in software, technology, and business services.

Business Services 62

Business Services Software Software Marketing 62

Drift

AUGUST 16, 2022

Remember when sales meant hopping into a car and driving for hours to knock on doors or sit in lobbies until someone agreed to meet you? Maybe a good fit, maybe not. Maybe you got the timing right, maybe you didn’t. Either way, the sales process was linear — a series of presentations and a neatly packaged proposal at the end. I definitely remember that.

B2B 62

B2B Meetings Sales 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

ReviewTrackers

AUGUST 16, 2022

Management 54

Management 54

Zendesk

AUGUST 19, 2022

On August 19, 2003, a bomb attack in Baghdad, Iraq, killed 22 humanitarian aid workers. In 2008, the UN General Assembly designated this date—August 19—as World Humanitarian Day (WHD) to commemorate aid workers who have lost their lives in the line of duty. Each year, the UN Office for the Coordination of Humanitarian Affairs (OCHA) and humanitarian partners focus on a theme to campaign for the survival, well-being, and dignity of all those affected by crises and in war-torn areas, including the

Digitalization 52

Digitalization Organization Communication Software 52

OnStrategyHQ

AUGUST 19, 2022

Refresher on Core Values. Remember that core values aim to answer the question, “How will we behave?” In the context of your strategic planning process, core values help define and determine what is most important and non-negotiable to your organization. Core values are the articulation of the culture you want to permeate your team and the kind of behavior you hope and expect from each member.

Negotiation 52

Negotiation Innovation Communication Organization 52

Strategic Communications

AUGUST 18, 2022

Want a quick tip to help you evaluate the effectiveness of your advertising copy ? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words? They’re you-focused, vs. they-focused—they being the target prospects you’re hoping to influence in some way.

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Advertising Communication Organization 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Apptivo

AUGUST 18, 2022

Introduction. E-commerce has brought about a radical change in how we do business. In a traditional model, the customers find businesses and contact them. They used to find businesses from directories and word of mouth recommendations from people they know, and reached out to the businesses. So, in order to bring new customers, it was enough to serve the existing customers well and maintain a good reputation for customers to recommend your business to others.

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CRM Software Software Management 52

Insightly

AUGUST 17, 2022

No matter the product type, all manufacturers and manufacturing companies share a common set of operational needs that have to be met for them to reach their business goals, stay competitive, and build long-lasting customer relationships. Platforms for customer relationship management (CRM) play a key role in addressing these needs. With this in mind, Insightly polled manufacturing customers to learn about their experience and changes observed as a result of implementing Insightly CRM.

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Manufacturing CRM Decision-making Customer Experience 52

Planview

AUGUST 17, 2022

Being an adaptable organization is essential to your company’s long-term survival. Periods of economic uncertainty are one of the greatest tests of today’s business leaders. To survive, companies need to be able to confidently shift plans and funding with little time to prepare. We all know the story of Chicken Little. Sometimes, even more chaos can be generated amid panic.

Organization 52

Organization Decision-making Prioritization Facilitation 52

Crank Wheel

AUGUST 17, 2022

The needs and demands of the modern customer are changing and it’s important that businesses understand these changes and how to capitalize on them in order to widen their sales funnel and increase conversion rates

Sales 52

Sales 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing