Account Manager Tips
NOVEMBER 19, 2022
In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. What do you think the answer was? If you said “NO” then you were right. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. Imagine you're at the front of a boardroom about to make a presentation.
Peter Simoons
NOVEMBER 20, 2022
In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In other words, alliance managers are critical for the success of an alliance. Alliance managers are special types of business people. They are specialists in alliance management and all-rounders in many other areas, both in general business, as in company or product-specific areas.
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RAIN Group
NOVEMBER 21, 2022
With the rise of virtual training, hybrid workforces, and self-directed learning, what is the role of in-person training? Is in-person sales training dead? Yes and no. It’s true the global pandemic radically changed how sales organizations think about live events, including salesforce onboarding, education, and SKOs that were once the norm. The pandemic challenged sales teams to try new and creative solutions for training, most of them digital-first.
Account Manager Tips
NOVEMBER 22, 2022
New procurement teams introduce big challenges and new opportunities into the customer relationship. As a supplier you need to adjust fast and build a foundation of trust. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Help! My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
NOVEMBER 22, 2022
Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix. However, producing popular, informative, engaging content […].
Software Sales Guru
NOVEMBER 21, 2022
Staying to the Left of the Sales Pendulum If you’re desperate to make something happen, and you try to control events and people, you push away the people you want to influence and you prevent the desired outcome. I’ve written about the Paradoxical Intent and anti-suggestions before, explaining if you try to “tie-down” a buyer, you will not gain agreement.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Account Manager Tips
NOVEMBER 25, 2022
Table Of Contents. Strategic account planning process 1. Have a conversation with your client Where are we? Where do we want to go? What changes have to be made? How should changes be made? How should progress be measured? 2. Evaluate and prioritise your goals 3. Create your strategic account plan Categories Objectives Initiatives 4. Review and revise your account plan Strategic account plan Excel template Strategic account planning resources.
Customer Think
NOVEMBER 22, 2022
In B2C environments, CRM solutions are essential to maintaining client relationships over time. Managing online retail customers is crucial for any eCommerce platform to run smoothly. Standard CRM systems in eCommerce allow you to register, track, and utilize data about customer interactions. Business owners use CRM systems to assess the big picture of their customers’ […].
Strategic Planning and Management Insights
NOVEMBER 23, 2022
Your organization's success depends on its ability to execute on your strategic plan. Implemeting your strategic plan on your own can be difficult. Why? Because you are busy working in the business that it's hard to make time to work on the business. Because you've never done this before and strategic work is more complicated and unknown compared to operational work that is familiar.
The Center for Sales Strategy
NOVEMBER 23, 2022
There is a lot of talk about the multi-generational workforce, and as history would have it, each generation will lament about “young people these days.”. They don’t want to work! They lack discipline! The attitudes! The workplace demands! Each generation rolls in with its own unique defining qualities, yearning to be different than those before them.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Account Manager Tips
NOVEMBER 19, 2022
How many times have you been in a presentation and drifted into a daydream? Thinking about what you'll do when you get back to your desk or what you'll have for lunch? We've all been there. Why? Because we got bored listening to someone drone on about a topic we already know (or didn't care) about. Don't let that happen to your presentations. Especially when your audience is a room full of executives.
Customer Think
NOVEMBER 24, 2022
So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].
Kainexus
NOVEMBER 22, 2022
In sports, a huddle happens when the team gathers to strategize before a play. Huddles help everyone know their role in executing the plan or defending against the opposing team. The overall game plan is well known to the players in advance, so the huddle is quick and focused on what needs to happen right now.
The Center for Sales Strategy
NOVEMBER 22, 2022
Recently, there have been a lot of salespeople soliciting me. Maybe, they think I could be a decision-maker for my company. For the most part, they are mistaken. Most of the approaches are the same — the email reads like it was sent to 1,000 emails, and they hope one sticks. However, every once in a while, one really stands out. The ones that stand out are short and to the point of why I would want to reply to them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Account Manager Tips
NOVEMBER 24, 2022
Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Table of Contents. Great on the Job: What to Say, How to Say It. The Secrets of Getting Ahead. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book?
Customer Think
NOVEMBER 24, 2022
The theme of this year’s Cyber Security Awareness Month was “See Yourself in Cyber.” According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The purpose is to ensure all organizations make smart decisions when it comes to […].
SBI Growth
NOVEMBER 23, 2022
Pipeline Management is a critical exercise with which many organizations struggle. High-growth companies with consistent and disciplined pipeline management outperform their competition by 1.5x. If you missed your number this quarter, an actionable strategy to take now is to apply strategic focus on current pipeline opportunities. CEOs and commercial leaders are involving their sales teams and counterparts in Marketing, Product, Business Development, and Pricing to proactively get a foothold on
Cranfield Executive Development
NOVEMBER 24, 2022
For Caroline Southgate, Managing Director of Doris Jones, an Essex-based care services provider, attending the Business Growth Programme (BGP) completely changed her outlook.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Agile CRM
NOVEMBER 25, 2022
Live chat services entered the business realm in 2002 with the launch of Live Chat. Through this initiative, customers could speak with a company representative directly via the company website without making phone calls. Because it was widely believed to be excessive and expensive, it took a while to catch on with businesses. Still, customers were more used to calling or visiting the business to get their questions handled.
Customer Think
NOVEMBER 22, 2022
The summer of 2022 saw upheaval in the domestic live commerce space. After TikTok abandoned or delayed its livestream commerce plans in the U.S. and Europe in July, Facebook dropped plans to roll out livestream shopping. Then, in early September, Instagram issued an internal memo stating that the company’s Shopping page will be going away […].
PandaDoc
NOVEMBER 25, 2022
Probably the most popular approach to complex B2B sales, solution selling has been around for decades. It is still being taught to many sales reps around the world, and there are compelling reasons to do so. However, since its founding, a lot has changed. Read this article to discover how the solution-selling methodology fares now, how top performers adapt it to modern times, and where to learn more about this approach.
Strategic Planning and Management Insights
NOVEMBER 24, 2022
For a variety of reasons, teams struggle to communicate with one another. Therefore, it's crucial for leaders to understand how to improve team communication.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Agile CRM
NOVEMBER 25, 2022
Business Process Management Software (BPMS) is a tool that helps organizations manage and automate their business processes. It allows users to create, monitor, and optimize their business processes. BPMS can be used to manage any type of process, from simple to complex, and from manual to automated. BPMS typically includes a workflow engine, which is used to manage and automate the execution of business processes.
Customer Think
NOVEMBER 22, 2022
These days brands are using negative feedback loops as well as positive feedback loops so as to effectively manage customer relationships. By implementing positive and negative feedback loops, businesses can focus on issues and find bits of knowledge that will help them to develop strategies and find solutions to improve their processes, products and services. […].
Strategic Communications
NOVEMBER 24, 2022
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer: It definitely is! In fact, used appropriately and efficiently, PR can be a great way for businesses of all sizes and types to gain exposure for their companies, their products and services, and their thought leaders.
Mercuri International
NOVEMBER 24, 2022
“Today, businesses can acquire more data than ever before. This information can be a powerful tool, but it must be accurate and secure.” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’. But how do we build trust?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Crank Wheel
NOVEMBER 23, 2022
Many experts agree that the best way to convert leads is to focus on customer engagement, but what exactly is it? How do you enhance it? Are there any tips and tricks to make sure you’re getting the most out of it? We’ve got you covered with this complete guide to how to create the perfect sales engagement strategy.
Customer Think
NOVEMBER 24, 2022
The threat of a recession is looming, and layoffs and hiring freezes are already impacting many organizations. How can your organization protect its bottom line and endure this economic uncertainty? One thing is for sure: customer service cannot take a backseat. During periods of disruption, new customers can be few and far between, so retailers […].
ACT
NOVEMBER 23, 2022
If you’re a regular user of Act! and QuickBooks, you already know the value both solutions bring to your business. But did you know that you can bring Act! and QuickBooks together right from within Act! to help you save time, make informed decisions, and simplify your workday? With Qsales —a preferred Act! solution that integrates QuickBooks with Act!
Mercuri International
NOVEMBER 24, 2022
“Good reputation is good for your business as good reputation builds trust. And trust drives market value.” The 24th November saw leading executives from around the world gather for this year’s Sales Conference. And as always, there was one big theme. And this year that theme was ‘trust’. But how do we build trust? In the ‘Future State of Trust’ report we identified 6 key dimensions critical to the process – and one of those was…’Reputation’.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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