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Have you ever thought of turning your passion into a business ? Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the opportunity to be the best at what you do.
It’s rare to land on a website these days without seeing a chatbot emerge from the bottom right hand corner, asking, “What can I help you with today?”. The message appears to be coming from a nice man named Brent, but you can’t know for sure if it’s actually Brent or just some bot programmed to be Brent while the real Brent is off doing other things.
Broad, open-ended sales questions are great for helping you find out what's going on in your prospects' and clients' worlds. They are essential to sales success. In fact, "listened to me" and "understood my needs" are two of the top five factors most separating sales winners from second-place finishers. Sales questions also help you connect with buyers personally, understand what's important to them, reshape their thinking, and create better futures for them.
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One of our clients approached us recently and said “I need you to run a motivation session for our sales team. Their figures are down and I want you to give them a boost”. We discussed the situation with him, and asked why he felt that doing a quick ‘ motivation session ’ would solve the issue. He replied that everything else was OK, so it can only be motivation that’s the problem.
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???????Last week, we started talking about trends in the marketplace. Another trend that we are spotting inside corporations is that the buying process is becoming more collaborative than ever.
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As a CEO, you know that solid execution is critical to success. That is why you built a strong leadership team and entrusted them to execute. But what happens when your bottom line isn’t reflecting what you would expect? Do.
Seven years. A thousand employees. Hundreds of consultants. $500 million. And one announcement that ended the whole thing. Lidl, a German grocery chain with locations all over the world including 10,000 in Europe, 80 in the U.S., and plans to expand to another 500+ U.S. locations, earlier this year scrapped a technology project that was supposed to be the largest tech transformation in the company’s history.
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There isn’t a buzzword out there today that’s more dated than the notion of you being in “partnership” with your customer. The fact that it’s still used so irritatingly often in business today should give you serious pause.
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I was listening to a sports radio station in town last week, and it had breaking news that the Major League baseball team had just fired their manager. It wasn't a big surprise. The team had underperformed for the last couple of years, but what was surprising was the reason the club gave to the media. His style wasn't connecting to his players. What?
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Starting a new career is a big deal. It can be exciting and thrilling. It can also be nerve-wracking and overwhelming. For those just beginning in real estate, we’ve compiled everything new real estate agents need to know about establishing and marketing your new business. We’ve collected our best content to help you as you navigate this exciting adventure.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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