Sat.Aug 04, 2018 - Fri.Aug 10, 2018

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Mass Email Is Dead, Try This Modern Strategy Instead [SlideShare]

Hubspot Sales

M y name is John Sherer. And I spam my prospects. At least, I used to. You're likely thinking one of two things: " What a monster. I can't believe he did that. " or " How the heck did he ever stop? ". Unfortunately, I didn't stop mass email marketing until it stopped working. And, at that point, it's too late and you're left with no money. So, today I'd like to share the evolution of my. email prospecting. strategy and how it went from old school robotic to modern and strategic, with a series of

B2C 137
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13 Tips for Email Prospecting Success

RAIN Group

Email is an essential part of the prospecting process. In fact: 77% of buyers have responded favorably to an email from a new provider in the last 12 months. 31% of sellers say sending 1-to-1 emails manually after doing research and customizing the message is very/extremely effective (this ranks in the top 5 most effective prospecting tactics). 80% of buyers prefer to be contacted by sellers via email.

Media 96
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Ten Ways to Increase a B2B Salesperson's Productivity

The Center for Sales Strategy

The job of a sales manager is a challenging one. One of the biggest challenges that they face is how to keep a team of sellers motivated and producing quality results. Some of the best ways to make salespeople more productive don't include spending a fortune or sending them through another training class. A few of the best ideas are ones that help to reduce administrative burdens and increase time in the field or on the phones.

B2B 82
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The Best Way To Generate New Leads

MTD Sales Training

A salesperson on one of our workshops was bemoaning the fact that he had to make between 100 and 150 cold calls a week. He wanted our opinion on how to get more leads without having to cold call. My trainer was very diplomatic and said that, even though cold calling wasn’t the most efficient use of a salesperson’s time, you have to sometimes get hold of prospects some way or other, or your pipeline will be as empty as it possibly could be.

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The 13 Best Real Estate Websites for Selling a Home in 2018

Hubspot Sales

A 2017 survey by the National Association of Realtors® reported 51% of buyers found their homes on the internet, 30% found homes through an agent, and a dwindling 7% discovered their eventual home through a yard sign or open house. This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites.

Internet 134
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Why the Sales and Marketing Functions Need to Care About Product Lifecycle Management (PLM)

SBI Growth

How often do you hear sales and marketing teams being critical of the product portfolio? Your products! It is easy for people to sit in the cheap seats and judge. But why does it continue to happen? Ironically, it’s because.

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The 7 Best Phrases To Use With Your Prospects

MTD Sales Training

Trying to get your prospect to interact with you can often be a frustrating nightmare. Making a call that is interrupting their day, especially when it sounds like a typical sales call, can be the quickest way to get a slam-dunk from the other end of the line. What can we suggest, then, that will at least get the prospect listening for a few moments?

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25 Steve Jobs Quotes That Will Dramatically Shift Your Mindset

Hubspot Sales

Whether you found him polarizing or prophetic, Apple’s late co-founder, Steve Jobs , was certainly eloquent. He touched many with his passion and creativity for making beautiful things, and his legacy lives on through his company and the many motivational thoughts he shared with the world. Here are 25 of Steve Jobs’ most popular quotes on life, leadership, and doing really good work.

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Advocate Marketing: How to Leverage Your Biggest Fans for the Biggest Return

SBI Growth

It’s August and for most Marketing Leads that means the looming pressure of Q4 is right around the corner. In order to hit revenue targets, you’ve been instructed to generate more leads, of better quality, with less money. But what do.

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Write Prospecting Emails That Actually Get Replies

The Center for Sales Strategy

GOOD NEWS: 80% of professionals prefer to use email for business communication. BAD NEWS: With over 269 Billion emails sent every day , there's a lot of fierce competition flooding your prospects' inboxes. So how can you, the stealthy salesperson, craft a genius prospecting email that warrants a response?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top 5 Phrases To Use In A Follow Up Email

MTD Sales Training

So, you’ve got hold of a prospect and they’ve replied to you or accepted your request to connect up with them. That’s a great start! But where do you go from here? What can you say that will build rapport and follow-up that initial interest? Here are some phrases that could work well for you: 1) Do you have the same challenges as many of our clients?

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Everything You Ever Wondered About Hiring a Virtual Assistant (And More)

Hubspot Sales

When was the last time you took stock of your productivity? If we’re honest, most of us are too busy to devote time to this important task. But if we did (and I’ll share more on how to do that below), we’d likely find hours of time wasted on mundane tasks each week. A Workfront survey actually found U.S. employees at companies of 1000 workers or more only spent 45% of their workweek on primary job duties.

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Are You Paying Your Hunter Sales Reps for Deals They Already Won?

SBI Growth

In my experience, hunters will do anything for a buck. Why then, would you pay them to shoot fish in a barrel? Whether you’re an established player entering a new market or a new entrant into an established market, your commercial.

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Deconstructing the Myth of the Challenger Sale

Miller Heiman Group

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. Instead of providing solutions to buyers’ needs, the Challenger Sale model advises sales reps to aggressively take control of the conversation and embrace friction as a strategy to win sales. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Ferris State + Tenfold: Better Call Workflow, Better Student Relationships

Tenfold

Read more about Ferris State’s success with Tenfold in the full case study here. Across industries, Tenfold’s commitment is to help organizations have better conversations. For educational institutions like Ferris State University in Michigan, building relationships with prospective students and strengthening ties with current enrollees are the top priorities.

CRM 52
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10 Qualities Only the Best Sales Reps Possess

Hubspot Sales

What are the qualities of a good sales rep? They keep a level head. They don’t get self-conscious. They’re deliberate with their time. They're well-versed in their industry. They're always learning. They're a little pessimistic. They're persistent yet respectful. They're goal oriented. They're good with tech. They're good at building relationships. At some point, you've probably wondered what the top-performing reps on your team have in common.

Sales 96
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Is Your Product Leader a Grief Creator or Grief Reliever When It Comes to Annual Planning?

SBI Growth

Q3 marks the beginning of the annual planning process. Organizations are starting to compile all the data, documentation and reports to prepare for this effort. Things are really starting to get busy. A major input to the annual planning process is.

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Deconstructing the Myth of the Challenger Sale

Miller Heiman Group

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. Instead of providing solutions to buyers’ needs, the Challenger Sale model advises sales reps to aggressively take control of the conversation and embrace friction as a strategy to win sales. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Weekly Roundup: How Inbound Can Turbo Charge Your Outbound Sales Efforts + More

The Center for Sales Strategy

- WHAT'S MOTIVATING US THIS WEEK -. "Many of life's failures are people who did not realize. how close they were to success when they gave up.". -THOMAS EDISON. - DON'T MISS THIS -. > How Inbound Can Turbo Charge Your Outbound Sales Efforts — LEADG2. Outbound sales tactics are alive and well. The key is that your sales organization can't survive relying solely on this alone.

Sales 50
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14 Questions to Ask in a Win-Loss Review to Help You Sell Better

Hubspot Sales

Win-loss review analysis is one of the most difficult parts of the sales process. If you lost the deal, it feels like you're taking it upon yourself to rub your nose in your own defeat. If you won the deal, it's likely your sales team is at the bar tossing back a few drinks. You got the business -- who cares why? Now let’s drink. Maintaining a positive mindset is essential to being a successful seller, and probing into a recent failure is likely a one-way road to Depressionville.

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Sales Team Coordination – the Missing Link in Implementing a Customer Experience Framework

SBI Growth

A coordinated sales team is absolutely critical to implementing a superior customer experience framework for the following three reasons: Superior Customer Experience is proven to drive more revenue. Setting up a Structure of Farmer Account Manager with an Inside Customer Success Manager.

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Want to Strengthen the Buyer Experience? Start with Content that Matters

Showpad

Research shows that the number of people involved in the average B2B sale is growing and all of those people are doing more research on their own. Consider the stats: CEB says that an average of 6.8 people are involved in an average sale compared to an average of 5.4 in 2015. Forrester reports that nearly three-fourths (74%) of buyers are conducting more than half their research online.

B2B 49
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Two Words You Need To Understand To Set More Appointments

The Center for Sales Strategy

"My sellers do not go on enough sales calls.". - Every Sales Manager. I hear this all the time from sales managers. I also hear a similar version from sellers: “I could sell more if I had more quality appointments.”. - Almost Every Seller. Imagine if every seller had one additional call per week, every week of the year. That’s roughly 50 additional appointments per year.

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Why You Should Never Start a Follow-Up Email With "I Haven't Heard From You"

Hubspot Sales

If you're like me, you probably receive countless unsolicited sales emails and voicemails every month -- and most of them are really bad. To give you a taste, here are the opening lines of follow-up emails I received in the past few weeks. Notice anything? "I just left you a voicemail as a follow up to my message yesterday.". "I have been trying to reach you.".

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Right Size Your Marketing Team – Is Your Marketing Team “Too Fat” at the Expense of Program Spend?

SBI Growth

As a CMO, you arrive to the office on Monday morning and are getting settled in. One of your functional heads pops in and asks if you have 5 minutes. You know that it will not be only five minutes and.

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Want to Strengthen the Buyer Experience? Start with Content that Matters

Showpad

Research shows that the number of people involved in the average B2B sale is growing and all of those people are doing more research on their own. Consider the stats: CEB says that an average of 6.8 people are involved in an average sale compared to an average of 5.4 in 2015. Forrester reports that nearly three-fourths (74%) of buyers are conducting more than half their research online.

B2B 49
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Facebook Live Video: Not Hearing Back From Prospects?

Engage Selling

Not hearing back from prospects? Waiting by your phone, hoping it will ring? Being ghosted by prospects can be frustrating, but here’s what you can do about it. Don’t be discouraged when you don’t hear back from prospects.

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How to Write a Proposal: The Last Guide You'll Ever Need

Hubspot Sales

How to Write a Proposal. Limit your proposal to 1-2 pages. Direct your proposal to the correct stakeholders. Seperate deliverables from pricing. Anchor pricing with a range of options. Keep language simple. Use copywriting best practices. Pay attention to the implications of financial language. Include customer testimonials. Reserve sharing company details until the end.

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The Importance of B2B Reputation Management

SBI Growth

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to.

B2B 59
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Sales process templates: Essential stages for 8 common B2B pipelines

Nutshell

Picking the right sales stages for the way you sell is one of the most important elements of a successful sales process. Whether you’re building your first pipeline from scratch or want to overhaul an existing process, these sales process templates will give you a great head-start. Simple Sales Process Templates. Three-Step Sales Process (aka, the Default Process).

B2B 48
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.