Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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A Guide To Post-Acquisition Strategy Planning

ClearPoint Strategy

After an aquisition, it is essential to rethink your strategy. Here's how to do it.

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. One such essential component is the use of Metrics and Key Performance Indicators (KPIs) to measure and drive Account Management success.

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Strategy Reporting: The Ultimate Guide

ClearPoint Strategy

Is your strategy reporting process taking too much time?

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The Big Return: Managing the Return to the Office

The Center for Sales Strategy

2024 is here, an d we can already point to one major trend – the big return to the office. In a new survey by Korn Ferry, 99% of more than 500 US C- s uite and business leaders said that they expect employees in the office at least one day a week, a big change from last year when that number was just 66%.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Key Project Management Communication Strategies

ClearPoint Strategy

We asked numerous experts to weigh in on project management communication strategies

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Effective Ways to Improve Sales Planning and Add Value for Your Team

Force Management

Many sales organizations struggle with building consistent, qualified pipeline because their sales teams are spending too much time “working around the opportunities.” The key to driving qualified pipeline is focusing your team on the territory, not the opportunities. When your sales team views their territory as their own business unit, they’re more accountable for the forecast and able to execute on next-level pipeline building.

Sales 135

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4 Tips to Effectively Implement GenAI Across Sales Processes

SBI Growth

We’ve all heard stories of how generative AI has been amazing for so many people out there, with some companies using the technology to create significant gains in productivity. But chances are that you may not be able to picture what complete integration of generative AI across sales processes looks like.

Sales 127
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Red Flag or Green Light? Deciphering the Signals Your Candidate Sends

The Center for Sales Strategy

Navigating through the selection process to find the next strong addition to your team can feel like navigating through an obstacle course. The direction that seems like a safe bet may be mired with hidden traps. The direction that makes your internal “red flags” go up could be just as dangerous, though. How do you know what the right decision is? Let’s walk through some common “red flags” and “green lights” hiring managers experience with candidates.

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How to get ready for the upcoming changes to email authentication requirements

Nutshell

To help improve deliverability and protect against fraudulent uses of email like spam and phishing attempts, Google , Yahoo , and AOL recently announced updates to their email authentication requirements. These updates go into effect in February 2024—it’s important to make sure you’re ready so your emails continue making it to your audience’s inboxes.

Marketing 126
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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot Sales

So, like, I’ve been a salesperson for years and, well, I’ve learned kind of a few things. And today, I want to, um, share some of what I’ve learned with you — if that’s okay? If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. No matter how much you know, if you don’t speak like an authority figure, you’ll never be treated like one.

Sales 126
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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4 Sales Management Strategies to Increase Revenue

Sales Readiness Group

Sales leaders today face a common problem: how to drive increased productivity from their sales teams. While we would all like to find the “secret sauce” to achieve or exceed our revenue goals and increase sales revenue, the reality is that planning for success and executing against our plan is the only way to increase sales as a manager. Let’s dive into the four strategies to do this.

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Sales Metrics: Are You Measuring Too Much?

Brooks Group

You can’t manage what you don’t measure. This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. As a sales leader , your role is clear: manage your sales process and sales professionals to get the job done.

Sales 105
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How to get ready for the upcoming changes to email authentication requirements

Nutshell

To help improve deliverability and protect against fraudulent uses of email like spam and phishing attempts, Google , Yahoo , and AOL recently announced updates to their email authentication requirements. These updates go into effect in February 2024—it’s important to make sure you’re ready so your emails continue making it to your audience’s inboxes.

Marketing 126
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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot Sales

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Two companies jumped out at me right off the bat: ? Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? Musinsa : An online marketplace that caters to Korean fashion lovers, with curated selections of 1k+ brands and its own private label.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Innovative Prospecting for Scaling Your Business and Sales Career

Sales Gravy

In the latest episode of the Sales Gravy podcast, we had the privilege of diving deep into the world of prospecting and sales with Kristin Andree from the Andree Group. Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business.

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How Do You Write A Business Strategy Report?

ClearPoint Strategy

Here’s everything you need to know to create a first-rate business strategy report.

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Mastering the Art of the Discover Meeting

The Center for Sales Strategy

In the dynamic world of B2B sales, the pivotal moment of any successful sales journey is, without a doubt, the discovery meeting. This initial encounter with a potential client is your golden ticket to unlocking a world of opportunities. However, to truly capitalize on this crucial interaction, a strategic approach is imperative. Let's dive into the essential strategies that transform a discover meeting from a mere conversation into a powerful tool for driving sales success.

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How Can Pipeline Meetings Be a Coaching Opportunity?

Hubspot Sales

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

Meetings 116
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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[Testing] Where do you invest when business slows down? (Clone)

SBI Growth

Discover unique research resources that aid you and your team in implementing innovative strategies to reach your growth objectives, optimize commercial productivity, boost sales, and foster organizational growth

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How Hospitals Can Develop A Competitive Advantage

ClearPoint Strategy

Three ways healthcare organizations are using research on competitive advantage.

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The Power of Creativity: How to Foster Innovation in Your Organization

Customer Think

How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation consistently outperform their competitors, adapt to changing market conditions, and create sustainable growth.

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Door-to-Door Sales: The Complete Guide

Hubspot Sales

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. To top it off, high performers can earn over $100,000 annually. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front.

Sales 105
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Maximizing Your PMO’s Value Starts with a Mindset Shift

Planview

Elevate your Project Management Office (PMO) to become one of the most effective strategic partners in your organization. You have big plans for the new year. But how do you turn those plans into business outcomes while navigating the unexpected? It all starts with a mindset shift. Adopting a sponsor’s mindset enables the PMO to drive value across the business, even when faced with disruption and economic uncertainty.

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5 Best AI Tools for Customer Service Automation

Groove HQ

Artificial intelligence (AI) is rapidly changing the landscape of customer service, reshaping the way businesses operate by automating routine tasks and enabling faster, more accurate responses. In fact, using AI for customer service can make a big difference for customer satisfaction in this time when efficiency is so highly valued. And customers are primed for […] The post 5 Best AI Tools for Customer Service Automation appeared first on Groove Blog.

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How To Prepare Your Employees Adopt New And Emerging Technologies

Customer Think

Emerging technologies have the power to improve operational efficiency and increase your bottom line – but only if your workforce willingly adopts them.

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The 7 Best Email Apps for Your Business

Nutshell

Some of the best email apps out there include Windows Mail, Apple Mail, and Gmail. Trying to decide which is best for your business? Just keep reading! Email first came into the world in 1971, and it’s been with us ever since. In fact, it’s only grown more important over the decades. What started as a way for friends to send each other messages eventually grew to be the foundation of business communication and even a huge part of digital marketing.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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[Infographic] AI in the Sales Process: New Research Findings and Definition

RAIN Group

As AI technologies advance, becoming more sophisticated and intuitive, they’re reshaping the sales landscape: from AI-driven chatbots providing real-time support to predictive analytics revolutionizing lead generation. According to Gartner , within four years, 60% of the B2B seller’s work will be done using generative AI sales technologies. And McKinsey predicts that a fifth of the sales teams’ functions could be automated with AI.

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10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates

Strategic Communications

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers. However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.

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Five Must-Dos for Running Effective Customer Advisory Board Internal Stakeholder Meetings

Customer Think

As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB managers have the requisite “air cover” to mandate everyone is doing their part.

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6 Best Online Calendar Apps to Stay Productive in 2024

Nutshell

Today’s working professionals, like you, must stay on top of your to-do lists and show up at all your appointments for both your work and personal lives. The best online calendar apps can help you manage your time and stay productive. This blog post discusses the best calendar apps you can use and how to choose one that suits your needs and business.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.