Hubspot Sales

DECEMBER 28, 2020

Sales is changing. New technologies come out every day that make our jobs more straightforward -- and more complex. But all this new technology doesn’t help us if we don’t have a plan to use it. A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track.

Sales 140

Sales Software Software Remote Working 140

SBI Growth

DECEMBER 26, 2020

It may be easy to assume that tech-enabled services became an overnight success in the wake of the work-from-home and digital phenomena. However, many companies will not only miss their number but have also experienced an 8% year over year decrease.

Digitalization 139

Digitalization Meetings Customer Experience Customer Success 139

The Center for Sales Strategy

DECEMBER 31, 2020

You want to get the most out of your people… so how do you really inspire them? Most of the managers immediately respond, “Pay them more!” Believe it or not, that’s not going to cut it. Most employees are not coin-operated, and more money does not lead to more engagement. Wonderfully stated in a Harvard Business Review article, authors Eric Garton and Michael C.

Management 121

Management Sales 121

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. What is a drip email campaign? At its simplest, a drip email campaign is an automated email marketing strategy designed to send out several emails to a subscriber over a specific period.

Onboarding 115

Onboarding Marketing Decision-making Software 115

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Hubspot Sales

DECEMBER 28, 2020

If you’ve ever been in an argument with your significant other, you’ve probably figured out that the way you say something is often more important than what you say. Did you ever consider that the same principle applies to sales? It’s true; the tone of your voice might actually be jeopardizing your sales success. You may have put hundreds of hours into researching your market, learning your product, and crafting your pitch, but if you aren’t aware of what your voice conveys to your potential cus

Sales 139

Sales Communication Decision-making Meetings 139

SBI Growth

DECEMBER 29, 2020

A new year is on the horizon, and market-leading CEOs are forward-thinking, regardless of the circumstances in 2020. The top challenges in 2020 for CEOs included collecting and actioning the right data, managing Board and stakeholder expectations, and the rapid.

Stakeholders 136

Stakeholders Marketing Management 136

RAIN Group

DECEMBER 29, 2020

2020 has been marked by a lot of changes, distractions, and new challenges. If it were up to us, we’d title it, “The Year Sellers Plugged In.” Not only literally, with the wholesale shift from live to virtual selling, but also figuratively in the sense sellers had to become even more keenly aware of buyer wants and needs to be successful in a virtual environment.

Virtual Selling 105

Virtual Selling Meetings Sales 105

Hubspot Sales

DECEMBER 30, 2020

Have you ever felt like your sales team is doing an okay job, but you know they could be doing better? Or, alternatively, perhaps you're second-guessing some of your hiring decisions — could you have found a rep who would've sold more? Fortunately (it's a good thing, we promise), this may be due less to the people you've hired and more to the guidance you've provided.

Sales Management 137

Sales Management Management Shareholders Sales 137

CoSell

DECEMBER 31, 2020

As a business owner, you’re on the lookout for ways to collaborate with the right partners. Whether you’re a solo entrepreneur, a small business, or part of a larger organization, working with the right partners offers a way to expand awareness and build a loyal customer base. With sales insights, you can determine the best partners to seek out, work with, and grow together.

Sales 98

Sales Value Proposition Small Business Decision-making 98

Zendesk

DECEMBER 29, 2020

Layne Beachley knows exactly what it takes to overcome setbacks and accomplish lofty goals. Her seven ISA World Championship titles are a testament to this, as is her general approach to life. Born in Manly, New South Wales, Beachley first started surfing professionally at age 16. By age 20, she was ranked 6th in the world. By 2006, she had seven World Championship titles under her belt, and was the only surfer ever to win six consecutive competitions.

Prioritization 98

Prioritization Media 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Strikedeck

DECEMBER 29, 2020

Vincent Manlapaz, in an interview with Rama Saripalle talks about the importance of aligning key business processes (CS strategies, customer feedback, and customer experiences) as the leading driver for CS programs' success.

Customer Success 98

Customer Success Customer Experience Onboarding 98

Hubspot Sales

JANUARY 1, 2021

Consumers prefer to buy things from people they like. It’s a common-sense concept: If a pushy door-to-door salesman comes calling and attempts to barge his way into the house with a product you don’t want, chances are you aren’t spending any money. On the other hand, if you’re on the hunt for a new car and the salesperson is knowledgeable, kind, and considerate there’s a much better chance that you’ll give her your business.

Sales 137

Sales Communication Media 137

CoSell

DECEMBER 29, 2020

How can you create valuable partnerships? It’s a big question that’s on everyone’s minds. We’re looking for fresh ways to add value to our best customers. Much like a personal relationship, a customer partnership works best when you focus on authentic success. If you’re only focused on short-term gains, the partnership won’t survive long term. In the last few weeks, I’ve found myself having this conversation over and over again.

Innovation 98

Innovation Media Marketing Prioritization 98

Kainexus

DECEMBER 28, 2020

Manufacturers of all kinds seek to achieve continuous quality improvement because it ensures the consistency of products delivered to customers and protects against the competition. It also paves the path to compliance with industry-specific standards. This is crucial in the automotive sector because defective vehicle parts may lead to expensive recalls or worse accidents that cost lives.

Manufacturing 97

Manufacturing Organization 97

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Sales Gravy

DECEMBER 29, 2020

On this episode of the Sales Gravy Podcast Jeb Blount (People Follow You) and Kristie Jones discuss the trials and tribulations of building and sustaining a sales accountability culture. You'll learn that without accountability your sales team will generate inconsistent results and devolve into the wild, wild west. Kristie: How I Developed My Passion for Creating a Sales Accountability Culture I actually started in SaaS sales leadership back in 2000.

Leadership 89

Leadership Sales Sales Leadership Negotiation 89

Hubspot Sales

DECEMBER 31, 2020

Customers are the lifeblood of any business. Without a healthy book of existing customers and a steady stream of new customers, a business can’t grow. This is why most businesses have a sales funnel — a way of bringing in potential customers and working with them until they become buyers. This is where your marketing team and your sales team work together to create success for the company.

Publishing 137

Publishing Marketing Sales Communication 137

CoSell

DECEMBER 29, 2020

Today’s most precious business commodity is data. When we’re looking at partnerships, we all want to harness the power of the data. It’s common sense. We want to know what’s going on, what’s changing, what opportunities are evolving. To achieve this, we have to go into a partnership with a keen understanding of the power of data. It’s not an afterthought to be managed, searched, and suffered through in the dark hallways only inhabited by data specialists.

Government 97

Government Decision-making Digital Transformation Innovation 97

Aepiphanni

DECEMBER 29, 2020

Debt may be a complicated topic for entrepreneurs to discuss but even Harvard Business Review considers the different instances when debt is good. From being a cheaper form of financing than equity to using the debt to deduct from corporate income taxes, loans may benefit your business in the long run. However, Joseph Benoit from Entrepreneur.com points out that many entrepreneurs are suffering.

Management 72

Management Finance 72

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Zendesk

DECEMBER 30, 2020

Here are the newest integrations from Zendesk to help your agents and reps provide great experiences. Zendesk SDK for Unity. Zendesk SDK for Unity (Support) lets you add seamless support experiences to your mobile games in just a few minutes. This lightweight, native SDK allows for easily integrating scalable support without worrying about underlying OS dependencies.

e-Learning 65

e-Learning Artificial Intelligence Customer Experience Software 65

Hubspot Sales

DECEMBER 29, 2020

Sales is a critical function – without it, your company wouldn’t bring in revenue. While every member of your staff carries out an essential function, none of them would have jobs if your sales team isn’t closing deals. Knowing how important your salespeople are, you’ve put a great deal of effort, time, and money into hiring the best and training them.

Sales 135

Sales Facilitation Communication Organization 135

CoSell

DECEMBER 31, 2020

Are you looking for ways to diversify your revenue and make your business viable in any economic conditions? Are you planning for growth that withstands economic setbacks? Let’s look at a hands-on way to build a winning go-to-market strategy. In many sales organizations, we’re always talking about go-to-market strategies. In shorthand, we refer to it as GTM.

Marketing 89

Marketing Profitability Healthcare Banking 89

Kainexus

DECEMBER 30, 2020

On January 15, 1919, in the North End neighborhood of Boston, Massachusetts, a large storage tank ow ned by the Purity Brewing Company filed with 2.3 million gallons of molasses weighing approximately 12,000 tons burst. As a result, a wave of molasses rush ed through the streets at an estimated 35 miles per hour, killing 21 people and injuring another 150.

Organization 62

Organization 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

PartnerTap

DECEMBER 28, 2020

This is the second installment in our three-part series on scaling revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Universal C hallenge #2: can’t co-sell without the right data, access, insights, and technology. There are many companies that have invested in teams of people to manually account map and connect sales reps with partners on a case-by-case basis.

Communication 59

Communication Sales Management Sales Management 59

Hubspot Sales

DECEMBER 29, 2020

Most of the time, responding quickly is the best way to make your customer happy. Seller response time influences 57% of buyers' behavior. Luckily, with sales, quickness also happens to be the way to make your sales team happy. Sales acceleration helps you do both. What is sales acceleration? Sales acceleration enables teams to shorten their sales cycles and engage healthier and more bountiful prospects.

Sales 134

Sales Decision-making Media CRM 134

Aepiphanni

JANUARY 1, 2021

In this special Off the Cuff episode, Rick and Ingrid sat down with three other Aepiphanni team members—Stephanie Torres (Digital Marketer), Hazel Haygood (Project Manager) and Mariana Skafi (Community Manager)—to talk about how the year 2020 played out for them as professionals and for the team as a whole. Episode 10 dived deeper into the Aepiphanni team’s dynamics, the kind of leadership Rick.

Leadership 52

Leadership Digitalization Management Marketing 52

LinkedFusion

DECEMBER 30, 2020

What is gamification? One of the best ways to increase customer engagement is, adding sports elements(gamification) to non-sports activities. While gamification is a moderately new term, the idea of driving its prosperity isn’t. Making a task more enjoyable is a great way to encourage participation. Likewise, when customers find that interacting with a brand is delightful, they are more likely to do so and recommend others to engage with them.

Banking 52

Banking Healthcare Profitability Innovation 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Zendesk

DECEMBER 28, 2020

This year, teachers have been working harder than ever to support their students as they navigate distance learning in the midst of a global pandemic. Meanwhile, the customer support team at DonorsChoose , a platform that connects teachers with funding for classroom projects, is supporting those teachers and learning on the fly as they navigate continued uncertainty around schools and reopening plans.

Prioritization 52

Prioritization Software Software 52

Hubspot Sales

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. The more mature a business gets, and the more complex the prospective customer’s needs are, the more challenging it is to maintain that speedy response and personalized touch. Quickly growing businesses require more sophisticated automation to ensure operational efficiency, proper distribution of leads among their sales team, and to make sure no leads slip through cracks.

CRM 134

CRM Manufacturing Software Software 134

SBI

DECEMBER 28, 2020

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. NEWTON, MA – DECEMBER 23, 2020. TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significan

Acquisition 50

Acquisition Banking Finance Leadership 50

ReviewTrackers

DECEMBER 30, 2020

Google Reviews Widgets. Google reviews widgets, available in various shapes and sizes, enable you to embed or display online reviews from your Google business listing on your own website. Using widgets to display a business’ Google reviews has become a go-to strategy for today’s marketers. This allows them to leverage reviews as a powerful form of social proof.

Decision-making 49

Decision-making Media Software Software 49

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing