Sat.Sep 26, 2020 - Fri.Oct 02, 2020

article thumbnail

What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

By Jeff Cochran, Partner, Shapiro Negotiations Institute. We’ve all been there before. You’re halfway through your initial contract with a new client. Things are going great. Sure, there were some growing pains in the beginning, but you feel you and your firm are adding a lot of value and you’re confident your client feels the same way. So why is it that most of us always wait until the current contract cycle is about to wind down to engage about an extension?

Suppliers 759
article thumbnail

Proper 2021 Planning Will Require a New Level of Focus

SBI Growth

No more bets, please. Have you ever been at a roulette table next to the person who bets on nearly every number? They practically cover the board betting the majority of the 38 numbers, 0 & 00 included, not realizing.

B2B 165
article thumbnail

15 Stats That Prove the Power of Sales and Marketing Alignment

Hubspot Sales

Synchronized swimming is a beautiful thing to watch. A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. Every swimmer must be perfectly aligned with the group, or else the whole performance will look disjointed and sloppy.

Marketing 138
article thumbnail

How to Reduce Zoom Fatigue in the Sales Process

The Center for Sales Strategy

In a very short time, the sales process and a large portion of our life went entirely online. It’s not that every time we contacted a client or prospect it was always in person, but the reliance on shared screen meetings is now the standard and is unlikely to change any time soon. New activities create new buzz words, and the most recent is “Zoom Fatigue.”.

Sales 138
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

7 Key Account Management Tools of the Future that are Here Now

Account Manager Tips

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. It's a big, complex job and organisations need to invest more in the right technology to help account managers be more effective. Let's take a look at 7 of my favourite key account management tools.

article thumbnail

How to Succeed at Selling More by Listening More

Sandler Training

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More. The post How to Succeed at Selling More by Listening More appeared first on Sandler Training.

Sales 124

More Trending

article thumbnail

The Emerging Trend of Visionary Leadership

The Center for Sales Strategy

More than ever, we hear a call for companies to step forward and make a real difference. When it comes to business, it’s no longer enough to be the best in the world. From both the employee and the customer perspective, the real winners are the ones who also do the best for the world. That means your company needs a visionary leader.

article thumbnail

Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support

Groove HQ

Help center software empowers customers to find answers to their questions. I come from a big family. We all live in the same town, and we all have our roles to play. My dad is the one you call if you need a reference—mechanic, plumber, attorney. If you need a recommendation, he knows who to […]. The post Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support appeared first on Groove Blog.

Software 105
article thumbnail

Six Big Myths about Virtual Selling

Sandler Training

The old distinction between “field sales” and “inside sales” is an increasingly irrelevant one. Today, the most effective and productive sales teams see themselves as remote sales professionals. The post Six Big Myths about Virtual Selling appeared first on Sandler Training.

article thumbnail

Why You Should Integrate Accounting Tools Into Your CRM

Hubspot Sales

Your CRM should be a one-stop-shop for all the information you need to manage your business. However, for many entrepreneurs and sales reps, using their CRM is less than enjoyable. I’m here to tell you, it doesn’t have to be this way. And frankly, it shouldn’t be that way if you’re looking to bring in more revenue. Speaking of revenue, how closely are you tracking the revenue sources for your business?

CRM 135
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Weekly Roundup: Leveraging Social Media, Continuing Human Connection + More

The Center for Sales Strategy

- MOTIVATION -. "Winning isn't everything, but wanting to win is.". -Vince Lombardi. - AROUND THE WEB -. > 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. Most B2B brands have a presence on at least one social network. But far too many B2B companies don’t tap into the full power of social media. The reason? They may assume social media caters to B2C companies and are less of a priority for B2B.

Media 130
article thumbnail

[Complimentary Guide] 4 Steps to Fill Your Pipeline with Quality Opportunities

RAIN Group

Prospecting is a challenge for even the most experienced sellers, and with the shift to working, buying, and selling virtually, organic opportunities to make new connections and create conversations have disappeared. There aren't any in-person networking events, tradeshows, travel, or opportunities to grab dinner, a cup of coffee, or attend a sporting event together.

article thumbnail

How to Demonstrate Teamwork in the Workplace

CMOE

Great teamwork is essential for surviving, thriving, and being exceptional in the modern workplace. It’s impossible for a team to innovate, stand out, or add superior value without superior teamwork skills. Individual talent just isn’t enough. More than skill, subject-matter knowledge, or industry experience, organizations need workers who understand the principles of teamwork and how to apply them.

article thumbnail

The Beginner's Guide to Video Sales Letters

Hubspot Sales

If I had to guess, I'd say that I watch at least 2-4 hours of video content every day. And I'm not alone. According to Wyzowl, people watch significantly more video content than they ever have before. In fact, consumers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead.

Sales 133
article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

3 Real Tips to Improve Virtual Role Plays

The Center for Sales Strategy

What is mankind’s biggest phobia? Hint: It isn’t spiders, heights, or even dying. It’s glossophobia , the fear of public speaking. Also, on the list of soft skills that people fear most are acting and the public test of career competence. In sales, there’s one awkward activity that happens to combine all three — role playing. As a sales manager, we often use sales role play exercises as a form of punishment.

article thumbnail

Examples of the 8 Wastes of Lean in Everyday Life

Kainexus

If you are striving to become a Lean organization, waste elimination is probably near the top of your list. In fact, Lean practitioners have identified very specific types of waste, known collectively as the 8 Wastes of Lean. Certain types of waste are really easy to spot and fix, while others can remain unnoticed. We thought it might be helpful to share some practical examples of how each type of waste occurs in business and in the larger world.

article thumbnail

Be Effective with Both In-Person and Remote Meeting Attendees | Sales Strategies

Engage Selling

A popular topic we’ve been examining with our clients recently is hybrid selling. What is hybrid selling?

Meetings 104
article thumbnail

What a P.O. Number Is & How to Use It

Hubspot Sales

The purchase order is central to both vendors' and buyers' operations. These legally binding documents serve as an official confirmation of a customer's purchasing intent — along with a record of their order's specifics. It's vital that everyone involved with the generation and exchange of these documents keep careful tabs on them. But how do you do that?

Suppliers 126
article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Our Latest Podcasts: Driving Results in a Murky Sales Environment

Force Management

The goal of this month's episodes was to share how your sales organization can pivot in their mindset and their daily sales activities to drive results — even during challenging times. Each episode covers timely tactics sales leaders, managers and reps can use to move and close high-value deals. Review our rundown of episodes below. Share these insights with your sales team to improve execution and their ability to hit their numbers.

article thumbnail

How to plan content for B2B brands in 4 easy steps

Nutshell

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads.

B2B 99
article thumbnail

How a Business Services CEO Seizes Market Opportunities

SBI Growth

Over the last 6 months, there have only been an elite few known as “Accelerators” — those companies that have thrived in a recessionary environment. One such company is CAS, a division of the American Chemical Society. By expediting the growth.

article thumbnail

The power of gamification

Mercuri International

Elsewhere we’ve talked about the positive impact on a motivated, engaged workforce, but what tools can we use to bring this about? Gamification is a hot trend in training – in this blog post we’ll look at how we can apply it and what benefits we can expect. The challenge. In 2019, the global spend on training was $370.3 billion. While that figure is expected to be roughly 5% less in 2020 (for obvious reasons), it’s predicted to rebound in 2021, rising 3% (Training Industry, 2020).

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Working in Harmony with your Product Team

Strikedeck

Kristen gives practical advice on ways to build a stronger program with your product team.

article thumbnail

38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. If you’re new to marketing or just want to sound smarter on LinkedIn, this list of practical marketing slang terms will get you caught up in no time. 1.

article thumbnail

Why Simplicity Was Essential for CI at a Nuclear Plant

Kainexus

The principles of Lean and continuous improvement methodologies originated from manufacturing, but there’s no doubt that they have been applied to other industries quite successfully, such as nuclear energy. The nuclear industry believes that there is no defect or opportunity that is too small to go after, and there’s always room for improvement. This important principle is a cornerstone belief of what many refer to as a High-Reliability Organization or HRO.

article thumbnail

Multiple formats of content

Scovel

Multiple formats of content. What types of formats do you need to make? After deciding the strategy on who to publish for and what to publish, you have to decide on how to publish. The visitors who will consume your content would be of different types. Some of them like to read lots of text, some would hate reading text but would like to consume content either visually or through audio.

article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

The 2 Sales Follow Up Superpowers

Sales Gravy

Sales Follow Up Superpowers On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Jeff Shore (Follow Up and Close the Sale) discuss the two sales follow up superpowers: Speed and Personalization. The brutal truth is that salespeople have a big problem with follow up and it is holding them back. The good news, is this is a problem that is easy to fix.

article thumbnail

Our Top 5 Sales Kickoff Resources

Force Management

SKO season is quickly approaching. Like many aspects of this year, sales leaders are again faced with having to rethink the norm and find new ways to achieve their desired outcomes. Sales leaders are considering what makes sense for this year's SKO event, and how it can be used efficiently to align sales organizations around what’s needed for 2021. If you’re responsible for equipping your sales teams to hit next year’s growth goals, we have resources that can help.

Sales 78
article thumbnail

Twitter’s “Blame Processes, Not People” Moment

Kainexus

With the blistering speed of this summer’s news cycle, we can’t blame you if you’ve already forgotten about the single largest security incident in Twitter’s history that took place on July 15 but was a doozy. It was also a teachable moment for Twitter and every other organization that involves people and technology. What Happened? Early in the day on July 15, 2020, Twitter’s automated detection systems flagged some suspicious activity.

article thumbnail

Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Advertising, blogging, and content are just the beginning of the marketing ABC’s. There are so many more lead generation tactics that can be leveraged to ensure that your business is optimized for success. . In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell.

article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.