Sat.Jul 09, 2022 - Fri.Jul 15, 2022

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The Account-Based Experience: Find Your Sales, Marketing, & Customer Success Zen

Revegy

In a mediocre world of B2B, every department works in a silo attempting to reach their own group goals. Sales is trying to close more deals, marketing is trying to create more leads, and customer success is trying to ensure retention. Sometimes there might be a little crossover, but generally, these three teams do not […]. The post The Account-Based Experience: Find Your Sales, Marketing, & Customer Success Zen appeared first on Revegy, Inc.

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Why Aren’t You Winning More Business? The Real Reasons You’re Losing Sales

Account Manager Tips

Table of Contents. You win some, you lose some Why do we lose sales opportunities? Win/loss reviews: 10 questions to ask Favourite podcast In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher You win some, you lose some Not every deal will go your way. I guess that's why they say, "you win some, you lose some!

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The three modules looked at M&BD fundamentals, the journey through the M&BD planning process and how to address planning issues specific to professional service firms.

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3 Ways to Hold Salespeople Accountable

The Center for Sales Strategy

Holding people accountable is tough. You have to be tough and sometimes even be a jerk, right?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Sales Mindset: Focus on What’s in Your Control

Engage Selling

What’s your sales mindset during these are uncertain times? Prices are up, markets are haywire, and things we used to take for granted—such as hassle-free business travel—now often feel out … Read More. The post Sales Mindset: Focus on What’s in Your Control first appeared on Colleen Francis - The Sales Leader.

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28 Best Sales Opening Lines to Stand Out from Competitors

Drift

Did you know you only have 27 seconds to make a good impression? Yup, that’s it. 27 seconds. And the clock starts ticking as soon as your prospect opens that first email, video, chat, or call. So, if you want to leave a great impression on someone, you have to nail the beginning. Like a clever first line that makes a book impossible to put down, an exciting pilot episode that has you bingeing the.

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Help Your Sellers Secure Hard-To-Get-Meetings

The Center for Sales Strategy

Before you can close the deal you first have to schedule the first meeting with the prospect’s decision-maker. Often, that’s the most challenging element of the sales process. Many sellers express the same frustration. “We have a great story to tell, but we’re simply not getting enough at-bats.”. Here are five ideas to help your sellers get off the bench and into the game.

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How to improve email deliverability

Insightly

You may not be thinking about email deliverability, but you should. Here’s why: You have the perfect email. The subject line is engaging. Not quite click-bait, but not boring either. The pre-header draws you in. The graphic is meaningful and catchy. The text is a masterpiece. And then…it flops. . Why? . Your perfect email never even makes it to the inbox. .

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What is customer education? The ultimate guide

Zendesk

A knowledge base, community forum, and friendly team of customer advocates are critical to helping customers troubleshoot and learn how to use your products or services. But a customer education program is important for ensuring customers have access to training events and courses so they can adopt your products quickly. And when done right, it can increase customer satisfaction, reduce costs, and grow your bottom line.

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Interesting facts and statistics about B2B wholesale and manufacturing in Europe

QYMATIX

Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany. Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all goods and services. Most of the general public probably ignores the role of distribution on the European landscape, although it plays an essential role as the interface between importers, manufacturers, retailers and service providers.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Leading Edge: How to Gain Competitive Advantage

Aepiphanni

Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves implementing many different methods to give your business a leading edge over the competition. In this post, you will find out how to make your target customer choose your business […].

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Think Outside The Box to Find Qualified Candidates

The Center for Sales Strategy

92% of potential candidates have abandoned online job applications without finishing them. Tedious, repetitive application processes send candidates a message about the employer that isn't great. To attract better candidates, it's time to dump the old system. Instead, recruit employees and sales talent by thinking outside the box. Although recruiting qualified candidates is a different process in different fields, anyone can try one of these six surprising strategies to recruit great candidates.

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Employee experience journey mapping: A step-by-step guide

Zendesk

In April 2022, a staggering 6 million American workers quit their jobs as part of the Great Resignation, according to the U.S. Bureau of Labor Statistics. That’s up from 5.7 million in April 2021. To stem this tide of exits, human resources departments are digging deeper into employee experiences to find problems they may have missed. In an Isolved study , 92 percent of HR professionals said that employee experience is a top priority for them.

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12 Insurance marketing ideas any agent can use

Crank Wheel

12 Insurance marketing ideas any agent can use

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Raising Lean Thinkers in a Lean House

Kainexus

Karidja Sakanogo joined us on our Continuous Improvement webinar series to share the core values and dimensions of Lean management that can alleviate parenthood. You can watch the webinar recording here or read the webinar transcript below.

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7 Tips for Value Based Selling

Brooks Group

Every salesperson has heard the phrase “value-based selling”, but other than being told to provide value when selling, there is little direction and instruction on how to do it, or what qualifies as value. . The Brooks Group defines value as: You’ll notice right away that when it comes to providing value, perception is everything — which will serve as the first (and arguably most important) tip for salespeople to understand.

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What is employee experience? Guide for the future of work

Zendesk

One thing about employee experience is very clear: Workers don’t want to go back to the days of long commutes and uncomfortable pants. Collectively, workers are calling BS on “the way it’s always been done” in favor of flexible work and healthier work-life boundaries. Instead of drawing a line in the sand , now is the time to bring your employees to the collaboration table and start problem-solving.

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Growth-Driven CEOs are Wisely Investing in Commercial Productivity in 2023

SBI Growth

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift. Most revealed that they still plan to increase their commercial budgets in 2023, but with a more conservative approach by spending 50% as much as they did in 2022. This was consistent across Marketing, Sales and Customer Success.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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My Favorite Mistake, Your Favorite Mistake? Learning From Mistakes as Individuals and Organizations

Kainexus

Mark Graban, Senior Advisor at KaiNexus, joined us on our Continuous Improvement webinar series to talk about My Favorite Mistake, Your Favorite Mistake? Learning From Mistakes as Individuals and Organizations. In this webinar, you'll learn and hear stories about: · Why it’s important to admit mistakes to ourselves · How to reflect on mistakes without being too hard on ourselves · How to prevent repeating our mistakes · Key leadership behaviors that create a culture where it’s safe for people to

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2022 Ecommerce Platform Guide: Shopify vs WooCommerce

Groove HQ

One thing is clear: these are two highly popular, highly accessible platforms for turning your dream into a real, live, working ecommerce store. The only question is: which one is the better choice? The post 2022 Ecommerce Platform Guide: Shopify vs WooCommerce appeared first on Groove Blog.

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Fly’s Friday Five: What is Recession Resilience?

Brooks Group

Today we’re going to be talking about recession resilience. It’s a theme similar to what I’ve been talking about the last several videos. What do we, as business leaders and sales leaders, need to be thinking about to combat these macro headwinds we’re facing and really these rapidly changing times? . This idea of recession resilience came out of a Vistage meeting I was in yesterday.

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What Did the Pandemic Teach Us About New Product Development?

Planview

In this post, you will find questions and answers from an incredibly timely and informative webinar that provided crucial new product development best practices based on lessons learned from the pandemic. The information collected in these Q&As will act as valuable assets for anyone wanting to make clear the real need for more adaptive product development and to show that an accelerated process is still highly possible, even in the face of consistent disruptions.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Top 6 mortgage CRM software preferred by mortgage professionals

Apptivo

What is mortgage CRM software? Loan officers and mortgage professionals use mortgage CRM software to track clients, capture loan prospects, solve issues, and analyze sales. A mortgage CRM software should have all the features that mortgage lenders need. Some of the features that it must have are: 1.All information stored in the cloud. 2.Loan Origination Software (LOS) integration. 3.Mortgage-related third-party integrations. 4.Contact and project management. 5.Drip campaigns. 6.Scalability.

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3 Ways Marketing Automation Improves Customer Experience

ACT

Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. . Considering how many businesses are out there, you might be feeling stressed about how to get more customers when you have so many competitors. Fortunately, by using an automation solution, you can set yourself apart by drastically improving the customer experience.

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Download a copy of the presentation. Mark Donnolo. All right. So let’s get going. How’s it going, Michele? Michelle Seger. It’s going well. Mark Donnolo. Good, good. I’m doing well early here on the East Coast 8 a.m., and it’s early for us. I had to get up super early today, Michelle. I had to skip my yoga this morning so my downward dog was down.

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The Leading Edge: How to Gain Competitive Advantage

Aepiphanni

Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves implementing many different methods to give your business a leading edge over the competition. In this post, you will find out how to make your target customer choose your business […].

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Finding the best CRM for financial advisors

Apptivo

CRM in financial planning helps financial advisors and companies manage their client relationships efficiently and effectively. Why Do Financial Advisors Need CRM? For every organisation, the customer is at the core, from offering the best service to ensuring they are offered the best financial advice. CRM for financial services does just this. It helps financial advisors provide customer-centric solutions that work best for them and, in the process, also gives them a competitive edge over their

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Client Communication: The Key to Profitable Real Estate Marketing

ACT

The world of real estate is arguably one of the most competitive industries. With such a high earning potential, it’s no secret why this field is so competitive and cutthroat. Successful real estate agents have many things in common, but two traits stand out more than the others. The first is a need — a desire — to succeed and be at the top in their field.

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Rising Above the CDP Crowd

NG Data

Finding the Vital Link Across the Customer Data Value Chain At NGDATA, we think it’s important to reflect on the year just gone – not only to celebrate our achievements in MarTech, but to evaluate the ever-changing CDP landscape. By looking back, we can prepare to move forward. More specifically, we can continue to optimize our platform with relevant functionalities and sought-after intelligence.

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How to hire the right sales reps (and keep them!)

PandaDoc

Behind almost every successful business is a successful sales team. Whether you’ve got a small team of inside sales reps, a large outdoor sales team, or a wholesale department working on distribution partners for your next product, sales is the lifeblood of any business. Unfortunately, the art of hiring great sales reps is often overlooked. Many businesses think that improved AI and data forecasting can optimize sales performance by transforming it from an art form into a science.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.