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Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. We're frequently asked about these common challenges because they might be applicable to issues encountered by other companies. The following represent the top three themes that we see across our sales performance engagements that Holden Advisors has encountered over the past 10 years.
Mobile Defense Plan When a salesperson believes the buyer has the money, and thus all the leverage, negotiating a deal feels insurmountable. This belief causes mistakes to happen, as the seller starts offering concessions in order to get a deal. Any deal. Instead of turning into a wimpy seller, learn to deploy the Mobile Defense Plan for sales negotiations.
I originally wrote today’s post for WixAnswers. It appeared on their blog on June 7, 2021. We know that the customer experience is important to the success of any organization. Customers are king, and they vote with their wallets – and with their fe.
I'll preface these tips by mentioning that many sales teams struggle to hit quota during the holiday season — and those issues come from a lot of different angles, including: It's a shorter quarter with weeks-long holidays for prospects. Prospects take additional PTO during the holidays, in addition to company-wide holidays. Company-wide freezes — like code, website, purchasing, and budgeting freezes — tend to occur during the holidays.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The ability to draw regularly from a deep well of confidence is a top predictor of successful performance. Experts know this and top-ranked salespeople do, too. But confidence isn’t just important at a personal level. It matters as much at … Read More » The post Believe With Trust: Building Organizational Confidence first appeared on The Sales Leader.
The Cost of Sales Discussing costs is a part of every sales cycle, and many sellers bring in the cost of the status quo to help justify the price. Yet we rarely look at our own costs to pursue leads that may never close. Think about all zombie accounts that hang out on your forecast for months or years that will never close. Pursuing them. Read more.
As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].
As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].
Both CEOs and staffing firms shared that despite planned headcount additions, they are struggling to fill open roles, with the number of posted sales roles growing by 65% since early 2021. Further complicating sales leaders’ efforts to hit quota, on average, surveyed leaders are operating with 31% of sales capacity that’s either open headcount or in year 1 on the job, indicating partial capacity at best.
As a wholesaler or supplier of high volumes of certain products, you're going to run into cases where you want a bit more from your buyers — instances where they might have the bandwidth to buy more but lack the motivation to. Those kinds of situations put you in a tough spot, and incentivizing buyers to put up more cash for higher volume orders is a challenge in itself.
Get more out of your team and cut through the noise of remote working challenges. In our recent webinar , Force Management President, John Kaplan, answered timely questions on sales leadership actions related to the “post-Covid” world and remote working strategies. We’ve compiled some of the most impactful topics and resources that you may find valuable as you decide what’s needed to support your sales team in hitting revenue goals.
This was a question I had often asked myself. Your team might take weeks or months to build a product. You’re about to ship it. And you find out that your customers don’t use it much, or even worse, they ask you to keep adding minor and irrelevant features that they may not end up […].
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Welcome back to another edition of Inside Drift, where we introduce you to members of the team that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Jason Richman, Stacy Chen, Lillian Frost, Josh Moody, Miles Kane, Lorraine Chon-Qui.
Negotiations may be more competitive than ever, but the best negotiators are still confident, able to achieve target pricing, and more satisfied with the results of negotiations. But where do these negotiators excel?
Being a sales manager has always been a difficult job. But we can all agree that over the last couple of years, it’s gotten a lot harder. In this episode of the Sales Leadership Series, Mike Searson, Vice President, Local Revenue at Corus Entertainment discusses sales and executive leadership tips. He also addresses some of the top KPIs he looks at and what sales managers should be focused on in the upcoming years.
The Great Resignation, the Big Quit, the Turnover Tsunami – whatever you want to call it, is a growing trend in the world of work that is taking off across the globe. But what exactly is it, what consequences might it have for the customer service industry and could it be the wake-up call our […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
No business is perfect. There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. And while those gaps are more obvious and pressing for some companies, every organization stands to gain from consistent, incremental improvement. Something called revenue performance management (RPM) can provide the basis for that kind of progress — so no matter where your sales and marketing efforts stand, it's worth taking som
Some buyers are conditioned to try certain tactics to lower your price. Maybe they've read about negotiation in books or were trained to use pressuring strategies.
This past year has been full of changes due to the pandemic. More and more people prefer to shop and find their information online. By now, you realize it's going to take more than just clever marketing and hard work to compete in this ever-changing landscape. If you want to prepare for 2022, you must look at the pandemic’s impact and how the business landscape has changed.
Photo by Unsplash, CC0 1.0 Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. It makes doing business simpler, which is another excellent growth strategy. Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. However, B2B companies have […].
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
What makes companies great in their industries is sustained above-average Growth. Conventional approach to Organic Growth has business leaders extending their existing product lines and brands, as well as entering new geographic regions. This conventional Growth Strategy at some point in time starts failing to provide the results required to hold market leadership positions.
Use this guide to identify your specific support software needs, understand the types of solutions to look for, evaluate your options, and get leadership buy-in.
As a sales manager, here’s an easy concept to get your head around: sales performance improves when sales managers set clear expectations with each salesperson. Think about it, when sellers know what to do—and managers establish performance tracking metrics and leading indicators to monitor progress—life becomes easier for all involved. Simply put, when life is easier for a salesperson, they perform at a higher level.
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14 billion by the end of 2021 according to Statista. The increasing number of online consumers has prompted a higher demand and tougher competition in online marketing. Having an online presence may bring in sales, but […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
- MOTIVATION -. "It's not about having the right opportunities. It's about handling the opportunities right.". - Mark Hunter. - AROUND THE WEB -. > 3 Essential Steps to Get Buy-In from Your Entire Company – The Great Game of Business. “If people don’t participate, they don’t buy in. If they don’t buy in, they don’t commit. If they don’t commit, they don’t deliver!
One of the most effective ways to stand from your competition in today’s competitive market is to provide stellar customer service. By evaluating relevant key performance indicators (KPIs) or call center metrics, companies can gauge how their customers perceive the support they receive from their organization. This article covers ten essential metrics or KPIs that […].
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Smart devices have become one of the key tools for viewing and managing data at all times from anywhere. On that note, Apptivo has come up with a new update for our Android application to meet the latest update of our web application. Our Android All-in-One Mobile App has been upgraded to version 6.3.8 to ensure optimum stability. Apptivo – All-In-One Android App Updates – v6.3.8.
When leading a Lean transformation , a consultant’s most important job is to help plant and grow a culture of continuous improvement in an organization. Planting a seed takes careful nurturing and dedication to actually grow the plant. Once a plant starts growing, it can't be abandoned. A plant gives warning signs if it is in trouble. If a plant starts to brown, it might need more sunlight.
The world we live in is in transformation and the Covid pandemic has turned it upside down! Supply chains have become a logistical nightmare, containers appear to be on the wrong side of the world, ships are queuing up waiting to enter main harbours and gas and oil prices are at an all-time high. That list is far from complete, but you doubtless recognise the situation!
VoC begets VoC I’m always championing active use of your Voice of the Customer (VoC) insights. After all, I say, if you’re just collecting your Customers’ insights but not doing anything with them.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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