The Center for Sales Strategy
APRIL 19, 2022
Don't do it. I know you want to do it, but you can't. Seriously! STOP IT! "Do what" you innocently ask? Pitching your product or service in your first meeting with a new client. "But…but…but," I can already hear your excuses. "We are SALES people! We are supposed to SELL!". Technically, yes, you are "supposed" to sell, but not yet! Be patient. Follow the process.
The SAMA Podcast
APRIL 19, 2022
Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group leader Betsy Westhafer found her forte when she realized that Customer Advisory Boards were her strongest suit. She sits with Denise Freier to tap into the undeniable power of the Customer Advisory Boards.
RAIN Group
APRIL 22, 2022
Sellers who win consistently plan to win from the start. They're methodical in their approach to opportunities. They carefully map their sales process to the buyer's, set goals for every meeting, and do an exceptional job of communicating value.
Sales Gravy
APRIL 22, 2022
LinkedIn is one of the greatest tools ever created for sales professionals. It ranks right up there with the car, telephone, and the internet. Leveraging LinkedIn gives you the ability to connect with and learn more about prospects and customers than at any other time in history. Sales professionals who master LinkedIn quickly rise to the top of the ranking report.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Center for Sales Strategy
APRIL 20, 2022
Every relationship has ups and downs, and that includes relationships between coworkers. The members of your sales team might be going through problems at home that can cause problems at work. There might be conflicts with other members of the sales team. When problems exist in other areas of life, it can affect the accountability of the whole sales team or individual team members.
Flevy
APRIL 20, 2022
How do we acquire quality, actionable Market Intelligence for emerging markets ? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Many multi-national organizations, when entering into an emerging market , make the mistake of simply importing their domestic models into emerging markets
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Force Management
APRIL 22, 2022
Successful companies are finding new ways to differentiate their approach to talent management as they face the ongoing complexities of the Great Resignation.
The Center for Sales Strategy
APRIL 18, 2022
While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling? While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful.
Hubspot Sales
APRIL 19, 2022
When choosing a platform for your ecommerce business, it’s important to do your research. That means deciding whether you should build your own ecommerce site instead of using an existing marketplace or platform or pair third-party tools with your site — like using HubSpot’s Sales Hub on your Shopify or BigCommerce store. Once you've landed on the option that best suits you, you have to actually pick one.
Flevy
APRIL 20, 2022
As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. One vital element is a feedback loop. It is used to take results from your existing process and improvise on the process elements with tweaks or major shifts to get a better outcome. In marketing, feedback loops can make or break your future campaigns based on how you see your current results.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Crank Wheel
APRIL 21, 2022
If your company experiences a data breach or comes under cyber attack, ignorance is futile. Understand how vulnerable you are to cyber threats to take the right course of action. Here are the top 5 cyber security risks every digital marketer should beware of in 2022.
The Center for Sales Strategy
APRIL 22, 2022
- MOTIVATION -. "Don't find fault. Find a remedy.". - AROUND THE WEB -. > 3 Things to Consider During Times of Inflation– The Great Game of Business. Prices are going up. We've all noticed it, and it's maybe even got us a little panicked. So, when can we expect to see inflation start slowing down? Well, expert economists are expecting to enter a period of disinflation and slowed growth in 2022 and 2023.
Zendesk
APRIL 21, 2022
Live chat is a must-have customer support channel, but that doesn’t mean it’s one-size-fits-all. These three ecommerce companies–Mack Weldon, HUM Nutrition, and KEEN Footwear–have developed the live chat best practices that best support their customers. Compare and contrast for ideas on what might work for you. Conversations are the foundation of great customer service.
Apptivo
APRIL 19, 2022
All About Customer Support. 1. What is Customer support? 2. Why is customer support important for business? 3. What is the difference between customer support and customer service? 4. Responsibilities of customer support. 5. Best practices in customer support. 6. Final thoughts. Customer support is a wide range of services that businesses offer to the customers to help them resolve their issues with regard to the product offerings.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Planview
APRIL 18, 2022
Someone once wisely said: “Always look at the solution, not the problem. Learn to focus on what will give results.” – Anonymous. In life, we sometimes face obstacles. But with a creative mindset you can find a solution! Well, the same thing can be said in the business world. Luckily, when companies face challenges and look for a solution to reach business goals, there are Solutions Consultants to hold our hands throughout the journey.
CMOE
APRIL 19, 2022
In this fast-paced business world with ever-increasing demands, it is not uncommon for leaders to become absorbed in their work and priorities to the point that they either don’t see or forget about the challenges and adversities their colleagues, team members, and customers are experiencing on a regular basis. In a McKinsey study, almost 50% of respondents rated an empathic approach to workload balancing as a top factor in how favorably they viewed their organization’s culture during the [Covid
Zendesk
APRIL 18, 2022
If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats. But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. It’s no different for sales and marketing teams when sourcing leads.
Crank Wheel
APRIL 20, 2022
Believe it or not, communities can be found in the marketing industry. That means that there are many communities that are all about improving search engine optimization (SEO) and branding.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
PandaDoc
APRIL 20, 2022
Creating an effective outbound sales strategy for your team can be a tricky proposition. Cold, impersonal outreach won’t win points with customers — and that’s assuming that it even reaches their inbox at all. Instead, you’ll have to take a more targeted approach to earn leads with outbound strategies. But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead.
Kainexus
APRIL 21, 2022
Many books and articles about good leadership focus on interpersonal relationship skills like communication, humility, and empathy. Of course, all of these traits are important for good leadership. Still, they don't directly address the most critical responsibility of a leader, which is to create systems and infrastructure that support employee performance.
Zendesk
APRIL 18, 2022
The sales industry can’t stop talking about lead generation. Unfortunately, that’s not because it’s popular—it’s because it’s impossible to nail down a formula. Lead generation is the one aspect of business that we may never fully understand. There are hundreds of successful lead nurturing and sales plan templates once a lead is found, but even the most successful companies struggle with gathering leads in the first place.
Aepiphanni
APRIL 19, 2022
Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture” in Inc. magazine, A whopping 83% of the employees surveyed said that the shift to working remotely has been a boon to companies, 54% of employees say they wish to […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Revenue Storm
APRIL 19, 2022
As Sales Leaders, our primary role remains to attract and retain the best sales talent we can. Having done so, we create a working environment where each team member can achieve their full potential delivering value for clients, our firm, and for themselves. In support of these coaching goals, you will have probably selected a world-class sales training company to deliver an insightful training program for your team, and, having put each team member through training, they will be equipped with n
Kainexus
APRIL 20, 2022
We recently had Mark Graban, Senior Advisor at KaiNexus, Dr. Greg Jacobson, CEO of KaiNexus, Kelley Reep, Clinical Nurse Specialist, Rebecca Love, Chief Clinical Officer at IntelyCare, and Brian Weirich, Chief Nursing Officer at Banner Health, join us to discuss the recent conviction of a nurse who worked at Vanderbilt University Medical Center, RaDonda Vaught.
Zendesk
APRIL 21, 2022
A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer. It’s kind of like a waiter at a diner who brings you the special without even asking what you’re in the mood for—and then still presents you with a full bill. Solution selling is a decades-old sales methodology that involves a more empathetic approach to sales.
RAIN Group
APRIL 17, 2022
Whether you're trying to get better at running or improve your sales skills, you need to choose what to focus on to get the best results. We can't give you the skills to run a marathon, but we can share the 11 skills that represent the largest skill gaps between Top Performers and The Rest to help you improve your sales efforts. We uncovered these skills and behaviors in a recent global study of 1,004 sellers and sales managers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales Readiness Group
APRIL 18, 2022
Sales managers are responsible for managing, coaching, motivating, and measuring the performance of their teams. Unfortunately, many managers are promoted from sales positions without the skills to effectively take on these new responsibilities.
Kainexus
APRIL 19, 2022
When we talk with people who are interested in implementing a program for continuous quality improvement, one of the biggest challenges they share is the feeling of being overwhelmed. There are countless books and articles about how to improve the quality of processes. You are not alone if you are unsure where to begin. While it is true that you can spend a career learning about tools and techniques for achieving perfect quality, many of those who turn to us are looking for advice on what they c
Sandler Training
APRIL 18, 2022
Does it bother you when prospects treat your specialized products and services like a commodity? . The post De-Commoditizing Your Products appeared first on Sandler Training.
Groove HQ
APRIL 22, 2022
With more than 872 customer service apps in the Shopify app store, we've evaluated the best options for your and compiled a list of the top 24 you should actually consider. The post 24 Best Shopify Customer Support Apps appeared first on Groove Blog.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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