Customer Think
AUGUST 15, 2024
Introduction Article originaly posted at: [link] Experimentation methods are critical for enhancing Customer Experience (CX) programs by validating hypotheses, identifying improvement areas, and ensuring that new initiatives resonate with both partners and customers. In today’s competitive market, businesses must deliver exceptional CX that meets and exceeds customer expectations.
The Center for Sales Strategy
AUGUST 15, 2024
Are references really relevant to today’s workplace? They are so Y2K, right?! Wrong. In fact, checking references has become a focus in today’s workplace. Per LinkedIn, “references reinforce the information on (the candidate’s) resume while giving potential employers a 360-degree view of what (the candidate) can bring to the table.
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Account Manager Tips
AUGUST 16, 2024
The post Mastering the Key Account Management Process: A Comprehensive Guide to Balancing Revenue and Relationships first appeared on The KAM Coach Explore how to integrate Key Account Management with Revenue Management to achieve long-term client loyalty and sustainable profit. Learn strategies, frameworks, and best practices to enhance your KAM process.
Strategic Planning and Management Insights
AUGUST 14, 2024
Transitioning into the role of a CEO is one of the most significant leaps in any executive’s career. It’s a step filled with new responsibilities, challenges, and opportunities that require a different set of skills and mindset compared to other leadership positions. This transition isn't just about leading an organization; it's about evolving into a leader who can guide a company through its most critical phases of growth, change, or crisis.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
AUGUST 13, 2024
Josh had only been a waiter for two weeks and tonight was going exceptionally poorly. He was overwhelmed with managing orders and feared the repercussions for his long-term job prospects. That evening, a family had arrived to celebrate their grandmother’s 82nd birthday.
The Center for Sales Strategy
AUGUST 14, 2024
As sales leaders, we've all been there - you've invested time and resources into training your team, but the lessons aren't sticking somehow. The skills aren't improving, and the results aren't materializing. Before you throw in the towel, let's explore five methods to breathe new life into your sales training efforts.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Nutshell
AUGUST 14, 2024
Perhaps you’d like to find an investor for your business or gauge your success against your competitors. Or maybe you just want to know how profitable your business is this quarter compared to last quarter. Regardless of the reason, knowing how to calculate your return on sales ratio is vital. Determining your return on sales gives stakeholders a snapshot of your business’s financial well-being and insight into its potential for growth and success.
Customer Think
AUGUST 15, 2024
When discussing loyalty marketing, many people immediately think of loyalty programs. However, these programs should be viewed as just one component of a broader strategy. True loyalty marketing revolves around enhancing the overall customer experience. To effectively measure and improve loyalty, you must first understand the complete picture of your current customer experience.
The Center for Sales Strategy
AUGUST 12, 2024
In this episode, we're exploring how a company successfully aligned its sales and marketing teams to maximize the efforts of its sellers. The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining Matt Sunshine in breaking down that journey. Both bring such great points to the table, like: Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment.
Kainexus
AUGUST 12, 2024
According to a study by McKinsey & Company, hospitals in the United States could save $130 billion annually by improving their operational efficiency. This staggering amount represents about 16% of total healthcare spending in the country. This statistic underscores the critical need for healthcare organizations to focus on operational excellence to enhance patient care and achieve significant cost savings that can be reinvested into improving healthcare outcomes and services.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
AUGUST 15, 2024
On this episode of the Sales Gravy podcast, Jeb Blount sits down with Victor Antonio, Sales Gravy University Instructor, to debate the future of human interaction in sales, emphasizing why personal connections remain pivotal in an increasingly automated world. You’ll listen to their engaging discussions and thought-provoking perspectives on the intersection of sales and artificial intelligence (AI).
Customer Think
AUGUST 13, 2024
It’s easy for all of us to fall into all or nothing thinking. In this day and age, the thinking is that we must teach our teams artificial intelligence skills. That thinking is correct because AI is here to stay and the power of AI is in its’ infancy.
The Center for Sales Strategy
AUGUST 13, 2024
As the new fiscal year approaches, sales managers should evaluate and leverage their teams' unique strengths. Recognizing and nurturing individual sellers' talents can lead to improved performance and better results. Our strengths are hard-wired in us from a very early age, and people notice and appreciate them when they are strong. To develop these talents over time, we need to practice using them.
SBI Growth
AUGUST 15, 2024
Moving into the latter half of 2024, growth leaders should consider start ing the annual planning process for 2025 today. For organizations to make the right move, they need t o understand how their go-to-market (GTM) plan will influence their value-creation capabilities. In this blog post, we take a closer look at the findings of our recent CEO survey to uncover insights to help you achieve commercial success in 2025.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Planview
AUGUST 14, 2024
In this second part of our conversation with Chris Nester, Chief Financial Officer (CFO) at Planview, we explore the essential qualities and strategies a financial leader needs to thrive in today’s fast-paced Digital Age. Building on our previous discussion about Chris’s journey , this post focuses on the traits that define successful CFOs and how they can navigate the complexities of modern finance.
Groove HQ
AUGUST 12, 2024
Do you struggle to keep your customer service team motivated? It’s a common problem. And it gets worse as your business grows, when they’re faced with high volumes of inquiries and the constant pressure to deliver exceptional service. Here’s the thing – a highly-motivated customer service team can be one of your greatest assets. Happy […] The post Customer Service Motivation: 7 Tips for Small Businesses That Want To Thrive appeared first on Groove Blog.
Customer Think
AUGUST 13, 2024
I originally wrote today’s post for GoTo as a follow-up to our June 26, 2024, webinar. It appeared on their site on July 9, 2024. To get access to this webinar on-demand and to hear more about the topics I write about in this post, be sure to listen to/watch the webinar on demand.
SBI Growth
AUGUST 12, 2024
No matter how good you're at selling at some point in the sales process, you'll get some objections. Common objections we all hear include price, quality issues, competitive comparisons, or concerns about terms and conditions of the sale. Good salespeople know how to “overcome” these objections. But outstanding sales professionals can prevent objections in the first place.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Planview
AUGUST 16, 2024
As organizations expand, administrative overhead can become a burden. Workers often struggle with manual tasks, and project managers struggle with incomplete data. Recognizing the uniqueness of each organization, especially their needs and unique challenges, a flexible PSA solution that integrates with existing business applications can streamline delivery.
Groove HQ
AUGUST 14, 2024
Nothing beats the excitement that comes with winning new customers. Finally, you get to see your sweat and tears pay off. However, in some ways that’s where the hardest work of all begins. Customer support is absolutely vital for keeping customers happy and building a reputation. But when you’re juggling a million tasks as a […] The post Top 5 AI Customer Support Software for Small Businesses appeared first on Groove Blog.
Customer Think
AUGUST 13, 2024
While trade show booths can be expensive to plan for and set up, they present the opportunity to showcase your brand and garner onsite sales conversions through customer engagement. More engagement or visitors to your booth opens the door to higher conversion rates. To reach those higher rates, your booth’s offerings should entice attendees.
Hubspot Sales
AUGUST 16, 2024
When I first opened the (digital) doors of my content marketing agency, I was responsible for every function including prospecting, pitching, and executing each project — along with juggling the administrative tasks of running a business at the same time. While my job was to do everything, I naturally focused on the areas that were most interesting to me — like sales and content strategy — and it didn’t take me long to fall way behind on “busywork” like issuing sales invoices.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
FinListics Solutions
AUGUST 14, 2024
Your future B2B sales success is being held back by training and skills development. It’s really that simple.
Groove HQ
AUGUST 13, 2024
Struggling to understand why some of your customers stick around for years, but others vanish in the blink of an eye? Some customers will come and go. Often, business relationships are transitory or temporal, so churn is inevitable. However, it can be minimized, and a high churn rate often signals something wrong that requires immediate action. […] The post How To Perform a Customer Churn Analysis (And Why You Should) appeared first on Groove Blog.
Customer Think
AUGUST 13, 2024
Over the next three years, more than three-quarters (79 percent) of business leaders expect the roles of translation and localization to evolve within their business strategies. That’s according to a recent global survey conducted by Censuswide for Phrase, involving 2,000 business leaders.
NG Data
AUGUST 15, 2024
The impact of behavioral economics on financial decision-making, particularly in community banks. It explores how cognitive biases and emotions influence customer behavior, driving some banks to introduce innovative tools and services aimed at improving financial literacy and savings habits. By leveraging behavioral economics principles, community banks can enhance customer engagement, foster financial well-being, and build long-term loyalty.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
RAIN Group
AUGUST 14, 2024
What Is Value-Based Selling? Value-based selling is a sales approach where sellers maximize buyer value by redefining reality, understanding and shaping buyer need, crafting compelling solutions to address need, communicating maximum impact, and driving change with ideas that matter. Value-based selling encompasses both consultative selling and advanced consultative/insight selling.
QYMATIX
AUGUST 12, 2024
At a time when specialist wholesalers in Germany are facing unprecedented competitive pressure, sales managers and managing directors are looking for innovative ways to strengthen their market position. The increase in direct sales by manufacturers and the need to adjust prices based on customer behaviour and historical sales data from the ERP system are forcing companies to rethink their traditional strategies.
Customer Think
AUGUST 13, 2024
Customer Experience is failing. According to Forrester, US Consumer Perceptions of CX quality are at an historic low. Post-COVID the quality of customer experience eroded every year across the three Forrester categories: effectiveness, ease, and emotion. That means organizations operate inefficiently, underutilize technology, and fail to invest in frontline leadership training.
NG Data
AUGUST 15, 2024
Spotify is expanding its personalization efforts beyond its successful Wrapped campaign with the introduction of “Daylist,” a new feature that curates music recommendations based on users’ changing moods throughout the day. Daylist adapts to a listener’s preferences in real-time, offering a more dynamic and personalized music experience. This move underscores Spotify’s commitment to enhancing user engagement through continuous innovation in music personalization.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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