Account Manager Tips
AUGUST 4, 2024
The post Stop Typing, Start Talking: 5 Reasons to Call Your Clients Now first appeared on The KAM Coach Unlock the power of phone calls in client management. Find out why talking beats typing and get tips for effective communication in this essential guide.
Customer Think
AUGUST 9, 2024
Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.
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The Center for Sales Strategy
AUGUST 7, 2024
The ability of a sales team to consistently achieve goals and exceed expectations hinges not only on the team's talent and determination but also on the quality of coaching they receive. Identifying where your people need coaching is key. Without this insight, your coaching efforts might be well-intentioned but ultimately ineffective. By identifying specific problems or struggles, you can tailor your coaching to address these areas directly, leading to more meaningful improvements in performance
Hubspot Sales
AUGUST 7, 2024
The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
RAIN Group
AUGUST 7, 2024
Sales enablement isn't just a nice-to-have—it's a strategic imperative for driving sales success in today's dynamic business environment. Yet, many organizations struggle to implement and sustain effective sales enablement initiatives. This article explores how leveraging change management principles can transform your sales enablement strategy, leading to lasting improvements in sales performance.
Customer Think
AUGUST 9, 2024
As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter?
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
FinListics Solutions
AUGUST 7, 2024
Financial illiteracy among sales teams is a silent deal killer. Sales reps struggle to demonstrate the economic value of solutions, costing valuable deals and revenue. This gap in financial literacy prevents effectively showcasing the true worth of what you offer.
Brooks Group
AUGUST 6, 2024
The manufacturing industry is vast, encompassing a wide variety of products and services tailored to specific industries and customer needs. But whether your sales team is selling industrial machinery and equipment, building materials, or automotive components, you share some common challenges. Although supply chains have rightsized since the pandemic, many manufacturers are dealing with increased customer choice, greater competition, and compressed margins.
Customer Think
AUGUST 8, 2024
Customer outcomes never differ from business outcomes, and vice versa. Customer outcomes are why your business exists. — Providing value for their needs. — Their funding fueling your life. — Their preference is your growth. — Their expansion fueling investors. — Their responses guiding your strategies.
The Center for Sales Strategy
AUGUST 8, 2024
Have you ever felt like you're shouting into a void, your messages disappearing into thin air? Welcome to the n on-communication abyss— a place where sales strategies go to die. Let us help pull you out of this chasm and revolutionize your sales approach.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nutshell
AUGUST 6, 2024
Finding the right customers for your business can take a lot of effort. Nutshell makes it easier and faster with tools like VisitorIQ and PeopleIQ , letting you bring people into Nutshell from the companies visiting your website (VisitorIQ) and the companies you already have in your CRM (PeopleIQ). To round out our Nutshell IQ suite of tools, we’re adding a third solution that helps solve the problem of lead generation by helping you identify potential customers.
Hubspot Sales
AUGUST 7, 2024
Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.
Customer Think
AUGUST 8, 2024
Brand building is a complex journey. As a business owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we’ll explore ten common frustrations of brand building and provide solutions to overcoming them, as well as some inspiring real-world examples. 1.
Sales Gravy
AUGUST 8, 2024
On this episode of the Sales Gravy Podcast, Jeb Blount Jr. sits down with Founder and Sales Leader Advisor, Nigel Green, to discuss his approach to hiring elite salespeople by using his four rules. Nigel teaches us that the only skill a sales leader should have is the ability to hire elite salespeople. Elite salespeople don’t find us, we have to go find them.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Kainexus
AUGUST 8, 2024
Operational excellence is a management philosophy that continuously improves an organization's processes, efficiency, and effectiveness. It involves optimizing workflows, reducing waste, and enhancing quality to achieve better performance and deliver more customer value. A study by the Aberdeen Group found that organizations that adopt operational excellence practices see a 5% to 10% improvement in revenue growth and a 15% to 30% reduction in operational costs.
SBI Growth
AUGUST 8, 2024
An engaging and impactful sales kickoff (SKO) event goes a long way in setting the tone for your sales team's performance in the coming year. At the same time, you want it to be more than just one big pep talk. You want content based on real data that provides your sales reps with actionable insights relevant and applicable to their day-to-day work, leading to tangible results.
Customer Think
AUGUST 9, 2024
Southwest has recently announced that they are going to be just like all the other airlines starting in 2025. Assigned seats, more leg room sections, etc. How long til they start charging for checked bags?
Help Scout
AUGUST 6, 2024
Learn how to turn customers into loyal advocates with effective strategies for building lasting relationships, enhancing customer experiences, and fostering organic growth.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Groove HQ
AUGUST 7, 2024
“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […] The post How To Track the Customer Journey (And Use What You Learn!
SBI Growth
AUGUST 8, 2024
Today’s buying environment is one of rising costs and shrinking opportunities: B2B organizations have seen their sales and marketing costs rise by a staggering 68% while commercial productivity seems to be stagnant at best. It is clear that growth leaders need to take a different approach to value creation in 2024 and beyond if they are seeking to achieve higher growth targets.
Customer Think
AUGUST 3, 2024
Customer engagement is all about the ongoing interactions between a customer and a brand - across a variety of channels and media - that build and strengthen the relationship over time. Why is it important? What are some ways that brands can engage customers? And what foundational elements must be in place before developing and executing your customer engagement strategy?
Strategic Communications
AUGUST 7, 2024
As I work with people on strategic planning activities—once we get over the initial resistance to strategic planning—one of the biggest barriers I find is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results. Part of the problem, I believe, is that we invest so much time and energy into planning that this becomes our primary focus.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Groove HQ
AUGUST 6, 2024
Have you ever received a glowing review from a happy customer and wondered: “Now what?” It’s more straightforward (if tricky) to handle negative feedback. Many small business owners are unsure how to respond to positive customer reviews effectively – or whether they even should. Simply collecting reviews isn’t enough. The real magic happens when you […] The post How To Respond To Positive Customer Reviews: 8 Tips for Small Businesses appeared first on Groove Blog.
SBI Growth
AUGUST 5, 2024
In today’s complex selling environment, Generative AI rapidly changes how sales teams operate. While using GenAI can produce significant efficiency gains for sales teams, it can accelerate a sales organization’s bad processes without regard to accuracy, relevancy, or security. Sales professionals often prioritize efficiency over effectiveness. Our inboxes are full of examples of misguided AI scripts and automated messages every day.
Customer Think
AUGUST 8, 2024
In an era where content creation is pivotal to business success, harnessing the power of generative AI can significantly enhance the quality and reach of your blogs. As someone who has extensively used AI tools at work, I can attest to their potential in transforming content strategies.
OnStrategyHQ
AUGUST 9, 2024
As organizations strive to harness diverse talents and perspectives, understanding the principles that foster effective teamwork is essential. “The Seven Norms of Collaborative Work,” offers a robust framework for enhancing dialogue, decision-making, and collective outcomes. Let’s explore these norms in detail and understand how they can be implemented to create a thriving collaborative environment.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
NG Data
AUGUST 9, 2024
Artificial Intelligence is playing an increasingly vital role in digital marketing strategies, particularly in enhancing SEO by predicting user behavior and improving content relevance. Although AI integration has been slower than anticipated due to privacy concerns and negative media coverage, its potential for creating impactful and user-centric content is undeniable.
ACT
AUGUST 8, 2024
For any small to medium-sized business, every resource counts, and productivity is the key to leveraging these resources for success and growth. That’s why we’re thrilled to announce Act! Premium v26. Featuring a refreshed calendar design, the introduction of AI in Act! Marketing Automation, and enhancements to the Act! Sidebar for Outlook, Act!
Customer Think
AUGUST 9, 2024
Blogging is one of the most effective ways to grow your online presence and generate more traction for your business. It helps you generate awareness about your brand and makes it easier for you to promote your solutions to the right people.
CMOE
AUGUST 8, 2024
“Coaching is a two-way communication process between members of the organization (leaders to team members, peers to peers, team members to leaders) aimed at influencing and developing the employees’ skills, motivation, attitude, judgment or ability to perform, and the willingness to contribute to an organization’s culture and goals.” –Coaching for Results by Steven J.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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