How Value-Based Pricing Can Save the Customer Experience Industry
Holden Advisors
FEBRUARY 8, 2022
Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. The Temkin Group (a CX consultancy now owned by Qualtrics) published a study stating?that companies earning $1 billion annually can expect to earn, on average,? an additional $700?million within 3 years of investing in CX. In addition, Daniel Newman, CEO of Broadsuite Media Group reported that 86% of customers are willing to pay more for a better experience.
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