Strategies to Balance Short-Term & Long-Term Client Goals
Account Manager Tips
AUGUST 9, 2023
Unlock the secret to balancing short-term client needs with long-term strategies. Gain insights on how to deliver quick wins and lasting value.
Account Manager Tips
AUGUST 9, 2023
Unlock the secret to balancing short-term client needs with long-term strategies. Gain insights on how to deliver quick wins and lasting value.
Clarity Engagement Solutions
AUGUST 10, 2023
August 10, 2023 Episode 1: The Role of ChatGPT in Strategic Account Management Adipiscing elit dapibus, vulpu tate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant rutrum euismod maecenas varius tortor nibh, sit amet tempor nibh finibus et. Episode 201: Leveling Up Your Career with Jane Chapman [link] Nulla porttitor accumsan tincidunt.
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Revegy
AUGUST 10, 2023
In today’s business world, strategic account management and account planning are key to using your marketing and sales resources wisely to increase sales. Unlike traditional sales performance tracking and reporting methodologies, digital tools, such as account management software and sales execution platforms, empower you to target the customers most likely to purchase your goods or […] The post Become the Sales GOAT – Future-Proof Strategic Account Management appeared first on
OnStrategyHQ
AUGUST 10, 2023
Play Watch the video Q: Should all departments adopt the same organization-wide quarterly review cycle? A: It depends! But, if your department’s initiatives directly support your organization’s strategic plan and OKRs, the answer should be yes! If your department’s initiatives or projects don’t directly support your plan or OKRs, you may not need to follow the same cadence.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ClearPoint Strategy
AUGUST 10, 2023
As the saying goes, "The future belongs to those who prepare for it today.
Mike Kunkle
AUGUST 8, 2023
In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. However, achieving the highest levels of growth remains a challenge for many.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Red Star Kim
AUGUST 7, 2023
Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past employees are good sources of recommendations and referrals.
Sales Readiness Group
AUGUST 10, 2023
It seems you can’t open your news feed these days without seeing an article about how AI is going to transform the workforce, and what we should do to prepare for the fundamental changes this will bring. It is easy to get overwhelmed by the sheer volume of information and the proliferation of new AI tools, and the significant unknowns that accompany this evolution.
Mike Kunkle
AUGUST 8, 2023
In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. However, achieving the highest levels of growth remains a challenge for many.
The Center for Sales Strategy
AUGUST 7, 2023
In today's competitive B2B sales environment, it's more important than ever to have a strong sales team that can close deals quickly. But hiring and training new salespeople can be a costly and time-consuming process. That's why getting new salespeople up and running quickly is so important. Here are 10 strategies for getting B2B salespeople up and running quickly.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Account Manager Tips
AUGUST 6, 2023
Learn the top 5 sales collateral items every B2B seller needs to effectively engage modern buyers.
Sales Readiness Group
AUGUST 7, 2023
Creating new sales opportunities and moving them efficiently through the sales process is a critical differentiator of high-performing sales teams. But how can you measure and improve your team’s effectiveness? One answer lies in understanding sales velocity - a key metric that offers valuable insights into the sales team's efficiency. Let’s look closer at its components and how to use it to drive better sales results.
Customer Think
AUGUST 9, 2023
There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.
Hubspot Sales
AUGUST 8, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is, in large part, the art of establishing trust in a tight window. Any prospect who buys from you is trusting that your solution is the best possible fit to suit their needs and that you‘re selling it because you sincerely believe that — but legitimate trust isn’t rooted exclusively in goodwill and friendliness.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
AUGUST 9, 2023
Businesses increasingly understand and embrace the value in providing well-being benefits to their employees. Those investments can yield significant dividends: better morale, increased productivity, and higher levels of talent retention. To meet this growing need to nurture and support employees, businesses have been turning to services such as VirginPulse , a company that has seen incredible rates of growth every year: upwards of 15–20 percent.
Flevy
AUGUST 8, 2023
Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find correlations instead of causation. The Jobs-to-Be-Done (JTBD) Theory assists in perceiving customer choices by getting to the level of what causes a purchase.
Customer Think
AUGUST 10, 2023
In today’s digital age, businesses are confronted with the daunting task of accomplishing more with limited resources, as the cost of living continues to soar and competition reaches unprecedented levels. However, amidst these challenges, Lean Marketing emerges as a strategic approach that holds the key to success.
Kainexus
AUGUST 11, 2023
In a recent episode of The Lean Effect Podcast , Mark De Jong sat down with our very own Matt Banna, Enterprise Account Executive at KaiNexus, to delve into the world of employee engagement, executive buy-in, and process improvement.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Center for Sales Strategy
AUGUST 9, 2023
In this episode, we’re once again consulting the latest Talent Magazine by The Center for Sales Strategy. Today, we’re focusing on Engagement with Kate Rehling and Deborah Fulghum, joining Matt to help break it all down. Kate and Deborah both provide super valuable insights, like: How a company culture is like a garden. If you regularly tend to it, what you plant will flourish.
Brooks Group
AUGUST 8, 2023
The DISC personality assessment has become a popular tool for understanding behavior and communication styles. For sales teams, understanding each sales professional’s personality can help align strengths and weaknesses to create a high-performing sales force. Savvy sales managers are using the sales-specific DISC profile to redefine team dynamics, improve sales training , and build a stronger, more agile, and result-driven sales team.
PandaDoc
AUGUST 9, 2023
LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. LinkedIn is a tool for career advancement. It’s also great for prospecting. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.
The Great Game of Business
AUGUST 11, 2023
Hiring a business coach? When times are lean, and people are predicting an economic downturn? Yes. Discover several reasons why investing in business coaching during lean times or an economic slowdown can pay off in the long run. The key is to build resilience because it’s the resilient companies that rebound faster. Ready to take the plunge? Keep an open mind as you wonder about your company’s long-term success.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Force Management
AUGUST 10, 2023
We recently hosted a panel discussion with several top revenue leaders in the sales industry, facilitated by sales veteran and Force Management Partner Brian Walsh. Boomi CRO Marcy Campbell , NWN Carousel CEO and President Jim Sullivan , and Battery Ventures Operating Partner Bill Binch joined us to share each of their unique perspectives on what's driving positive revenue outcomes for sales organizations in our ever-changing economic environment.
Sales Gravy
AUGUST 11, 2023
Building and Leading a Successful Sales Team On this episode of the podcast, Allison Walsh, Vice President of Business Development and Branding for Advanced Recovery Systems, a national behavioral healthcare company, discusses her experience in building and leading a successful sales team. Starting as the second employee of the company, she has been instrumental in its growth to a team of a thousand and counting.
Customer Think
AUGUST 9, 2023
Customer service undeniably serves as the heartbeat of any successful business. In an increasingly competitive marketplace, finding innovative ways to enhance customer interaction is paramount. Numerous strategies abound, from streamlining communication channels to personalizing user experiences. Yet, one often overlooked approach holds immense potential – the art of storytelling.
The Great Game of Business
AUGUST 8, 2023
After 26 years in business, I continue to be humbled by how much I still need to learn. For example, an area where I felt I could give myself a strong “A” grade as a leader would have been how I have always cared for my colleagues. When my partners and I decided to sell our company to an ESOP trust, it was largely to benefit our people and protect our unique culture.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Kainexus
AUGUST 11, 2023
We, at KaiNexus, are fortunate to have the opportunity to chat with business leaders across the spectrum about the challenges and opportunities they face. Most conversations involve employee engagement, operational excellence, and customer satisfaction. Continuous improvement is the relentless pursuit of incremental betterment through iterative refinements and innovative adaptations.
Nutshell
AUGUST 11, 2023
We’re excited to introduce Revenue Booster , Nutshell’s new add-on for increasing your team’s efficiency, flexibility, and revenue. Launching with two exciting new features, Revenue Booster is built for teams who want to get more from their workflows and take their CRM to the next level. And at just $37 total for your entire company, Revenue Booster is just as accessible to teams of three as to teams of 30.
SBI Growth
AUGUST 9, 2023
The companies that perform well despite inflation do not ‘wait and see’—they act now and figure out what the next step should be.
AchieveIt
AUGUST 11, 2023
Be honest, does your organization truly embrace transparency? You might think it does, but you can always do a little bit better. According to Joe Krause , VP of customer engagement at AchieveIt, “The idea of being held accountable to results sometimes scares people.” Your employees may worry that, if they are transparent about their performance, they’ll be punished for their failures, even if you assure them they won’t be.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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