Account Manager Tips
SEPTEMBER 5, 2023
Transform chaotic customer communication management through strategies to streamline workflows, improve response times, and strengthen B2B client relationships.
Envisio
SEPTEMBER 5, 2023
Fall is coming, and you know what that means … kids are going back to school, temperatures are going to drop, and that means there are going to be surges of COVID-19, the flu, the cold, and all manner of other public health risks. A community health strategic plan is a proactive measure to mitigate the effects of these surges; by having a plan in place, your local government and/or your public health department can be sure that you have the measures necessary to keep your community healthy and h
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Red Star Kim
SEPTEMBER 7, 2023
I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – A benchmark for 2023 An interesting report commissioned by Unit4 (the SaaS ERP provider) looks at trends in the professional services market (PSM) across Euro
The Center for Sales Strategy
SEPTEMBER 4, 2023
These past few years have been incredibly challenging for leaders worldwide. As you take a look around your organization, have you noticed any of the following for your leadership team or your employees: Exhaustion: Physical, emotional, and mental exhaustion that doesn't go away after time off. Decreased job satisfaction: A feeling of disillusionment and negative attitude towards work.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ClearPoint Strategy
SEPTEMBER 6, 2023
Stay streamlined and in sync. ClearPoint brings strategy to your fingertips.
Hubspot Sales
SEPTEMBER 6, 2023
How do you go from putting out fires to running like a well-oiled machine? Well, the trick might be as simple as prioritizing quality over quantity. If you’re rolling your eyes at your screen right now, just hear us out. For eons, salespeople have been told to make more calls, send more emails, and take more meetings. But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is gr
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
The Center for Sales Strategy
SEPTEMBER 6, 2023
Are you frustrated with the challenges of finding top talent for your organization? If so, you’re not alone. According to a ManpowerGroup survey, talent shortages are at a ten-year high, with 69% of employers struggling to fill positions. In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.
Sales Gravy
SEPTEMBER 8, 2023
A Great Modern Seller Leverages These 5 Skills In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online.
Hubspot Sales
SEPTEMBER 6, 2023
Building a successful inbound strategy relies on getting prospects to come to you. To do this, you must first ask, “Where are my prospects coming from?” and “How can I meet them where they are?” While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.
Customer Think
SEPTEMBER 8, 2023
Heading into Apple’s WWD earlier this year, rumors rumbled that the titan tech company would unveil a drastically enhanced mobile wallet with iOS 17. The event came and went, and then shortly after, Apple released a video unveiling a couple of arguably minor new payment- and ID-related enhancements.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Force Management
SEPTEMBER 8, 2023
Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.
Kainexus
SEPTEMBER 7, 2023
Lean technology, often called " Lean software " or "Lean management software," is a category of applications and lean manufacturing tools designed to support and facilitate Lean principles within any organization dedicated to operational excellence. These solutions help organizations streamline operations, reduce waste, improve efficiency, and ultimately deliver higher-quality products while minimizing costs.
Vantage Partners
SEPTEMBER 8, 2023
In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time
Customer Think
SEPTEMBER 5, 2023
Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PandaDoc
SEPTEMBER 6, 2023
The sales landscape is evolving rapidly, with sales apps playing a pivotal role in shaping the future of sales. One such app that has emerged as a game-changer is, well, us, PandaDoc. We were recently recognized as an “Essential App for Sales 2023” by HubSpot. Huge! Let’s chat about why we earned this prestigious title and how it can revolutionize your sales process.
Kainexus
SEPTEMBER 8, 2023
The business landscape constantly evolves, with changing customer preferences and market dynamics. Lean management encourages continuous improvement and adaptability, enabling organizations to respond quickly to shifts in the market and customer demands. This post provides a comprehensive and actionable guide on implementing Lean strategies and methodologies within your organization.
Vantage Partners
SEPTEMBER 8, 2023
In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time
RAIN Group
SEPTEMBER 6, 2023
Sales training is an essential part of any successful sales enablement program. However, not all sales training initiatives are created equal. While some programs may produce short-term results, they often fail to deliver long-term success.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
SEPTEMBER 7, 2023
The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year.Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quit.
Zendesk
SEPTEMBER 6, 2023
As any support team manager can attest to, the deleterious effects of stress and burnout have very real consequences for customer service teams. From heavy employee turnover to impacted levels of service, the pressure of rising customer expectations and heavy workloads can hobble teams and exact a human cost that goes beyond business metrics. But as Tade Anzalone of Calm points out, it doesn’t have to be this way.
Mercuri International
SEPTEMBER 8, 2023
Challenges and Opportunities for B2B Marketers. In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. Simply put, ChatGPT is an AI-based virtual assistant, trained to handle a variety of questions and answer them in a natural and conversational way. The response was huge.
Nutshell
SEPTEMBER 6, 2023
Having the right digital tools on hand to help you run your landscaping business is crucial to success. That’s the idea behind a tech stack, a collection of different business tools to help you manage your business effectively. No matter your industry, every company has some variation of a tech stack made up of the software needed to run their business.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
SEPTEMBER 7, 2023
In the hopes of inspiring companies all over the world to make that transition into a bright and shiny diamond, The post Three things we can learn from Patagonia’s customer culture appeared first on Steven Van Belleghem.
SBI Growth
SEPTEMBER 6, 2023
The discourse on developing next generation leadership yielded insightful opinions at SBI’s recent Women’s Growth Forum, which took place in August. The invite-only discussion, comprised of a group of accomplished female leaders and professionals, shared what "NextGen Leadership Development" meant to them. Answering the question of whether it is the skills needed or the environment, the group agreed that it is a combination of both.
Strategic Planning and Management Insights
SEPTEMBER 7, 2023
Explore the profound role of adaptive strategy in shaping the longevity of an iconic company like DuPont with Emergent Approach author Peter Compo.
Nutshell
SEPTEMBER 5, 2023
As an IT company, you know the importance of software and the necessity of having the right tools at your side to keep a business, project, or device running smoothly. That’s where a technology stack , or tech stack for short, comes in. It’s a collection of software for IT companies that covers all the major areas of running your company efficiently.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
SEPTEMBER 7, 2023
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous barriers can hinder the journey toward customer-centricity, impacting both customer satisfaction and long-term business success.
LinkedFusion
SEPTEMBER 7, 2023
If you are using the basic LinkedIn version and want to upgrade your LinkedIn, then have landed at the right page. LinkedIn is the largest networking platform for working professionals. Using a regular LinkedIn plan at the initial stage for getting used to the platform is right. But for LinkedIn lead generation it’s best to subscribe for premium plans that LinkedIn provides. 44% of LinkedIn user take home more than $75,000 per year, which is above the national median in the US.
Brooks Group
SEPTEMBER 7, 2023
I was once interviewed by a company that wanted me to start a new business unit. Before I accepted, I asked what type of development team would be building the new products critical for the unit’s success. The hiring manager said, “As soon as you get the orders, we can negotiate what type of development team you’ll have supporting you.” Clearly, this company was not all-in on its new business focus.
Nutshell
SEPTEMBER 5, 2023
A sales pipeline is a multi-stage journey your leads take to become customers. It’s also a key tool in helping your landscaping business grow. So, why is a landscaping sales pipeline so important? Besides being the journey your leads take, sales pipelines help businesses track how their leads turn into customers. From website behavior to company interactions, sales pipelines give businesses an inside look at how their sales and marketing efforts are making an impact on customers (and sales).
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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