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At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. But how do you protect those customers from the competitors who are no doubt courting them?
A product leader at a recent client of mine expressed a frustration that most product leaders can relate to. His organization had recently invested heavily in developing a new product that targeted a growing segment of the company’s customer base.
The average professional sports team wins more than 75% of the games they play on their home court. That's a pretty high winning percentage. If you knew you could win 75% of the prospects you pitched, you'd do it, wouldn't you? YOU CAN! Sales games are no different than sports games. You win more sales when you sell them at home. How many of your prospects, who you want to become customers, get an invitation to play the championship game (the sale) at your ball park?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
"The art of moving forward lies in understanding what to leave behind." This quote, from marketing guru Seth Godin, sums up the importance of good data in making better decisions. Failing is a natural part of life, what matters most -- especially for salespeople -- is how you move forward. Think about the last time you made a quick decision that yielded disappointing results.
As organizations transform their Deal Desk to a best in class Revenue Desk, challenges arise. Making this transition calls for new members from various functions, which results in more opinions and at times, competing priorities. When done well, this leads.
I've always found it fascinating that the greatest athletes of all time -- whether it be Michael Jordan or Tom Brady -- always practiced. Every single day, they would go to the gym or go to the field, and they would practice the basics. I find that interesting, because in sales, rarely do we ever practice. Pretty much every needs analysis or presentation is game day.
I've always found it fascinating that the greatest athletes of all time -- whether it be Michael Jordan or Tom Brady -- always practiced. Every single day, they would go to the gym or go to the field, and they would practice the basics. I find that interesting, because in sales, rarely do we ever practice. Pretty much every needs analysis or presentation is game day.
A high-reliability organization (HRO) is an organization that has succeeded in avoiding catastrophes despite a high level of risk and complexity. Specific examples that have been studied, most famously by researchers Karl Weick and Kathleen Sutcliffe , include nuclear power plants, air traffic control systems, and naval aircraft carriers. Recently healthcare organizations have moved to adopt the HRO mindset as well.
Have you been in an interview and asked your prospective employer which sales metrics they value most? That answer is probably, " Yes. " What if I asked you if you’d ever questioned your interviewer about their sales velocity? If you answered " Yes " again, you already know how important this calculation is to understand the growth mindset and overall health of a sales organization.
If you follow our Sales Benchmark Index blog, you have read our take on enhancing your Deal Desk to a Revenue Desk in the recent post “What Do You Do When Your Deal Desk Is Failing – Set up a.
Audits are boring. The benefits they can create for your team—not so much Marketing audit. Gross. Even just the mere word “audit” is yawn-inducing. Most people tend to associate audits in general with a lot of complicated, boring paperwork, and possibly a really stiff white collar and a tie that gently chokes you throughout the […].
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The whole negotiation you have with a client or prospect can be successful or not, based on the way you carry it out. Learn how you can turn a negotiation around if it’s not going well by following a strategic process that you can control. . Also, MTD offers a sales negotiation course that it can help your team conducting profitable sales negotiations.
Did you know Warren Buffet bought his first stock at 11 years old? Oh, and he filed for taxes at 13. I don't know about you, but at 11, my biggest goal was getting my Mom to serve pizza for dinner. Buffett is an investor, business magnate, and philanthropist who's known as one of the most successful investors of all time He's used decades of experience to grow his wealth and further sharpen his investing prowess.
Financial compensation doesn’t have to be the only approach to commission. There’s another, perhaps more valuable approach which can further motivate your sales team to produce results. It’s time. Think about it.
Today Mike Balow, the Executive VP of Sales and Applications for Cypress Semiconductor, joins us and discusses leveraging CX to enhance your key account program. Mike shares how tailoring to your clients’ needs and expectations, leads to successful revenue growth.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
My daughter is learning how to drive, and it's been an interesting lesson on what the world looks like to a perfectionist. She has pretty much been a perfectionist since birth, missing recess in kindergarten to make sure her coloring was perfectly inside the lines, and drawing eyelashes and fingernails on her pictures when the other kids drew stick figures.
The best salespeople have always been knowledgeable, empathic, and helpful. They seek to uncover and capitalize on any edge they can find to help them win more deals. That's just part of the job. Sadly, the "edge" that most sales technology promised to give them is actually hurting their relationships with buyers, and a chance at the elusive sale. Sales technology was supposed to make sales more efficient and personal -- it was supposed to help salespeople.
Most companies will agree that innovation is critical to sustaining growth and remaining competitive. Creating a culture of innovation is seen by most business leaders as the number one way to drive innovation for the business. However, for this culture to exist, employee engagement is imperative. Unfortunately, most aren’t. According to Gallup Inc.’s 2017 State of the Global Workplace Report, 85 percent of employees are disengaged on the job, which is costing companies $7 trillion in lost produ
What makes sales happen in the real world? A few weeks ago I asked you to send me your best sales idea or philosophy. I want to share a few of the ticket winning responses from fellow sales professionals: Show–up. When the bell rings, be there. (Bob McWaters, regional partner of ReMax). I will form good habits and become their slaves. (Betsy Steinhagen, District Manager for Dun & Bradstreet Information Services).
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most of us envision the salesperson being handed a lead that is already pre-qualified and only a small step from closing. Smooth and easy! But don’t fool yourself into thinking that every lead generated by inbound marketing will be so straightforward.
Sales training is a big investment. Not only are you paying for the training itself and related expenses, but your sales team is also losing prime selling hours to attend workshops and sessions. Nonetheless, this investment can reap significant benefits and set your sales teams up for success. Research from SiriusDecisions found high-performing sales organizations are twice as likely to provide ongoing training as low-performing ones.
In addition to following the basic principles of not presenting too early and ensuring that the presentation is delivered as one component of an effective professional sales process, there are four steps sales professionals can follow to ensure more effective presentations. Read Time: 5 Minutes.
??????????One thing that I know all top performers have in common is that they’re really good at self-assessing such as asking questions on what they did well on. There are three areas that we all should be self-assessing on.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
There is a sales organization I work with that has a consistent track record of finding highly talented candidates to join their sales team. Time and time again, they hire and develop top talent and in turn, quickly see results from these sellers.
As an executive, your success depends upon architecting a clear talent strategy that aligns with the overall goals and objectives of the entire organization. While strategic planning is necessary and worthwhile, it is no longer good enough. Truly effective and.
As sales professionals, it’s in your blood to push the envelope and continue to explore opportunities to take your skills to the next level. In order to be the best, it’s important go back to the basics and understand what’s working and not working with your current sales process by tracking, measuring and analyzing your performance. Those who take the time to uncover this are the people who will ultimately win more business.
The classics are classics for a reason, right? Due to the overwhelming feedback from our customers, it’s become clear that a large number of our users were missing the layout from legacy Groove. The fact is that many of our customers really like the new four-pane view but some still prefer the classic three-pane view. […]. The post Coming Soon: Classic View and Other Readability Updates appeared first on Groove Blog.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
- MOTIVATION -. "ALWAYS DO YOUR BEST. WHAT YOU PLANT NOW, YOU WILL HARVEST LATER.". -OG MANDINO. - AROUND THE WEB -. > A Neglected Marketing Infrastructure Will Lead to Crumbing Revenue Growth — LeadG2. Governments repair and build roads. Utility companies run new transmission lines and fiber optics. And at home, we attach rain gutters to our houses and add-on new rooms.
Recently, our very own Senior Advisor, Mark Graban had the opportunity to chat with Mike McGowan, Director of Process Excellence at Marietta Memorial Hospital. Mike has worked as a Medical Technologist, Chemistry Supervisor, Laboratory Director, and Senior Director in healthcare for the last 35 years spending most of that time at Marietta Memorial Hospital.
This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders. Listen Time: 8 Minutes.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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