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Who thinks they have enough time in a day? If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Most of us are constantly pulled in many different directions and, as a result, are forced to multitask all day long. Finding time in a packed schedule can be challenging, especially when you're trying to find free time in your own schedule as well as ten other peoples'.
If you’ve ever run a sales meeting, you probably know that most salespeople aren’t thrilled to attend. Good sales reps prefer to spend their time selling, not sitting in a conference room. After all, they can’t make quota daydreaming their way through a boring meeting.
The post What Kind of B2B Marketing Personalization Gets Results? by Corporate Visions appeared first on Corporate Visions. In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. Our research backs this up. 58 percent of B2B marketers we surveyed believed the highest effort personalization method is the most effective approach.
To sales managers and salespeople, "No" might be the worst word in the dictionary. Not only is it a buzzkill to hear the word, but it represents a terrible return on investment from the seller’s perspective. Think about all the hours invested into these steps of the sales process: Identify. Select. Discover. Advise. Close. … just to hear "NO!". What Happens When a Client or Prospect says NO?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.
As a sales professional, you need a game plan—a method for prioritizing your time and focusing your efforts on the deals that are most likely to close. But you also need a coach—someone who wants to see you win, because when you win, they win too. While you may be thinking of a coach in the traditional sense—as a personal mentor—you also need a different type of coach to build your book of business.
For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.
For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.
Have you ever noticed how many questions little kids ask? Every parent has a story to tell about the funny or embarrassing questions their kids have asked at the most inopportune times, all those occasions their child has scrunched up their little face and asked, “Why is Grandma so wrinkly?" or "Why do we have to go to school every day?" or "Why do I have to eat those gross green things?
So you’ve just been promoted to sales manager -- congratulations! You were a top-performing individual contributor in your previous position, but in your new role you won’t be able to do everything yourself. Making that transition and becoming an effective coach and leader aren’t easy. In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not.
Most buyers we speak to don’t have much time for salespeople. The reason is they still think of them as being slick-talking, time-draining, pressure-inducing parasites who are trying to rip buyers off and get as much profit as possible. We all know this is a hackneyed, superficial oversimplification, based on ages-old templates that were forged from the old snake-oil salespeople of the wild-west.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
What is a sales opportunity, and when do you know it's not a lead anymore? There is no single, universal definition. However, some common misconceptions deserve to be clarified because the concept of an opportunity impacts your sales process, your ability to qualify, and your alignm ent with marketing (if you can't agree with marketing on what an "opportunity" is, you'll have all kinds of challenges in scaling your sales).
In this episode of Move the Deal, People.ai founder and CEO Oleg Rogynskyy chats with host Greg Moore about what he’s learned about scaling sales teams from his experience leading startups and how artificial intelligence drives the future of sales. Rogynskyy started his career at a machine learning company as its first inside sales person, moving into roles as a sales and growth leader.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
A CHRO needs a tech stack that is enabled for 2019 and beyond. Why? Because the organization can’t be slowed down by the basics, and wasted time is lost opportunities. The HR tech marketplace is expanding at a mind-blowing pace and.
We know that best-in-class sales organizations use a consultative sales process. But what does that really look like? A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. It's only successful when sales leadership and the sales force execute with dedication and competence.
Many sales professionals we work struggle with the question of how to leverage social networking platforms like Facebook, LinkedIn, and Twitter into their business development plan. Here are twelve simple steps you can take that will make it easier for you to launch and sustain mutually beneficial social connections online. Read Time: 4 Minutes.
Today, buyers wait longer than ever before engaging a salesperson. In part, that’s because buyers turn first to many other resources—including social networks and trade publications—before turning to salespeople to solve business problems, according to the CSO Insights Buyer Preferences Study. In that study, salespeople ranked as the next-to-last resource that a buyer would consult for advice, finishing just before trade associations.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Inside sales definition. Inside sales is a type of sales where representatives perform regular sales activities remotely rather than consistent face-to-face meetings. Inside sales relies greatly on technology, from mobile devices to CRM software and social media, to keep ongoing communication with customers and leads. The rise of digital technology has changed the way we do business, including how we sell.
A slow sales cycle is kryptonite to good sales teams. It hinders accurate forecasting, hurts team morale, and slows growth. That last point is especially important. In today’s highly competitive business environment, it’s the fastest-growing technology companies that end up dominating the market. So, to be the best, you need to speed up your sales cycle.
One of the most fun questions I like to ask salespeople is: “How did you find yourself in sales?” The answer is always an interesting one because I never hear the same answer twice. What’s the fastest way from point A to point B? A straight line, of course. But a straight line is not something that salespeople have the luxury of having in their careers.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Case Studies and campaign recaps are powerful tools to help sell success. When managers share individual wins with their team, it can boost morale, spark ideas, and motivate others to do similar work. Selling Success Using Case Studies. Whenever you can, share with your organization what went well for a salesperson on your team, and why you value what they've done.
Don’t miss these latest sales and marketing tips, tricks, and news! Stop Killing Your Content: 3 Reasons Your Content is Falling Flat. While marketers spend so much time and effort creating compelling content for sales and other teams within your organization, that content often fails to bring the ROI you expect. Download our eBook to avoid falling into the three most common content traps.
If you are a CFO or a PE Firm thinking about buying a company whose product has a low fixed and high variable cost (i.e., software), this is important to you. Why, because when you are looking at investments, price.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
This is the last video of the three-part series on time management. In the first video, I touched on how to identify and eliminate distractions that are getting in the way of your productivity. In the second video, I talked about ways you can prioritize and organize all of the various tasks and goals that you need to accomplish — both at work and at home — to create that work-life balance.
This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders. Listen Time: 12 Minutes.
The Global Cloud Computing Market is estimated to grow 24% annually by 2020. This rapid growth has caused the information to travel at the speed of light. In turn, customers have become more agile in their decisions in managing the.
Challenges of Strategic Planning. We have, over the past 35 years, run thousands of strategic planning meetings and reviewed hundreds of strategic plans created by others. In that time, we’ve run into many of the challenges of strategic planning common to all companies and seen a few that you can easily avoid. Here are some of the most common items that you may well have experienced yourself.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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