2008

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Two Keys to Achieving Your Goals

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You need to feed your mind the possibilities and send the right message to your subconscious mind. What seems difficult should be considered easy. What you think you can't do should become something you can do.

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How To Get Face To Face Over The Phone

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When you are sitting with a prospect it's much easier to read their body language. You can see the look on their face when they're confused about something you said. You can see the delight when you hit a hot button for them.

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Selling a Price Increase in a Soft Market

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Selling a price increase in a soft economy is certainly harder than selling one in a booming market. However, as professionals, salespeople need to take the time to know and understand how to sell a price increase in all types of markets.

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The Top Ten Bogus Beliefs about Selling

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WeÂ’ve identified ten common disempowering beliefs that stifle professionals in their efforts to grow their business. We call them bogus beliefs.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Principles of Persuasion - Speak with Power and Passion

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Whether you're in commission sales or on a salary, your income and career advancement are directly linked to your ability to communicate and persuade. The higher you climb the corporate ladder, the more you will be called upon to speak.

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6 Steps to Closing a Sale

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When I'm driving to an a appointment I'm not listening to the radio, I'm imagining how the sale is going to end up, me closing the sale.

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Are You a Sales Professional or Semi-skilled Laborer?

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The typical company gives their sales team members less than 50 hours a year in formal training—and the majority of that training isn’t sales training but is rather product training.

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What Not To Do On a Cold Call eMail

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Prospecting by email is very much like prospecting by phone. Your phone call needs to be direct and concise, focused on your prospect and on the value that you represent.

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Face The Dragon - Dealing With Decision Makers

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As a sales professional, you face a dragon when you meet with decision makers in the organizations you prospect and present to.

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3 Ways To Handle the Recession Objection

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Cold Calling That Builds Great Relationships

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"Fake it 'til you make it" may not be the best way to go when you are cold calling. Being genuine and sincere are more likely to gain you the sale. People want to feel like you are truly interested in them. So, keep it real.

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The Strangest Secret

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Your belief system, like your computer, doesn't judge or even question what you input; it merely accepts your thoughts as the truth, the whole truth and nothing but the truth. Think thoughts of defeat or failure and you're bound to feel discouraged.

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The Price Increase Switching Game

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When you are presented with the threat of a customer moving to another supplier because of a price increase, focus in on the cost of the conversion instead of allowing yourself to panic.

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Maximizing Your Price ? The Value / Benefit Equation

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As a salesperson, you should never allow yourself to get steamrolled into a price increase discussion with a customer that is centered solely on raw costs.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Selling the Mocha Grande

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Why are we so hung up on price when it comes to selling? It is never solely about price. Certainly, price is a contributing factor, but it is not the factor. People simply do not make important buying decisions based on money.

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Networking: It's Better To Give

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For those who continue to wear “networking blinders,” only thinking of how others can help them, they are missing out on many, many opportunities beyond their immediate sphere of influence.

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Are You Listening?

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Recently, a window company rep called me and asked if I was interested in having a free, no-obligation sales call. I explained that we had replaced all our windows five years ago and that I was not interested.

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Growing Sales in Tough Times

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You cannot allow fear and anxiety about the economy to paralyze you. Instead, focus on what you can accomplish and take steps to do so. Today, more than ever, it is imperative to reach out to new prospects and to existing customers.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Five Lessons I Learned at Starbucks

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I have just watched a beggar collect at least $5 worth of donations in the last half hour with a sign that says – “I am saving up for a hooker, weed, wine and a steak dinner.

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Are You a Bridge Builder?

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I find it interesting to note that successful people clearly understand the value of a role model and the power of a mentor's guidance.

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Is Email Hiding Your Personality?

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You know that itÂ’s your personality and message that distinguish you on the phone. But, when you write, you have to be really careful that the words you choose let your personality shine through.

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How To Build a Winning Team

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How many times have you experienced or witnessed yourself, sales people, managers and owners looking for miracle cures without taking care of the fundamental basics?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Five Keys To Success

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Combining all the keys to success will create a sense of urgency needed for success. Examine the current level of each of the five keys to success in your life and create a personal game plan for successful living.

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Challenge Your Lessons

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Whether youÂ’re a manager or a salesperson; donÂ’t rely on the company to provide you with the tools, training, support and coaching you need to succeed in your position and in your career.

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Book Review - Advertising 2.0

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{mosimage}Tracy L. TutenÂ’s new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations.

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Book Review - The Frugal Millionaires

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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The Universe Inside Your Brain

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When I learned about the process of ‘rewiring your brain’ to make significant and lasting changes in personal results, good things began to happen.

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Develop a Recession Proof Attitude

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“The smartest thing I can do right now is keep getting better. Improve my training, improve my products, and improve my advertising.

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What Customers Hate About Salespeople

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Almost everyone in sales knows the importance of persistence. However, there is a fine line between persistence and stalking.

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The Powerful Sales Person

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A customer will move through three stages of the selling process – Character/Trust, Emotion, and Logic. People have to like and trust you, then they allow you to guide them to emotions that eventually combine with logic. Emotion distorts reality.

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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?