Brooks Group

FEBRUARY 10, 2025

Greater financial risk requires buyers to collaborate more across functions and conduct deeper due diligence. Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. The implications for sellers are significant. More stakeholders means longer sales cycles.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Hubspot Sales

MAY 12, 2022

Imagine if Elon Musk started sharing inspirational tweets full of empathy and emotional intelligence. His followers would be confused because the messages diverge so much from his well-defined personal brand of brash intelligence and risk-taking bravado. Your value proposition might be about you but it's not for you.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Hubspot Sales

APRIL 4, 2023

For example, "I work with clients to develop unique value propositions and messaging that sets them apart from the competition. I'm also experimenting with artificial intelligence to see how we can deliver personalized experiences at scale. The project involved.…"

Supply Chain 119

Supply Chain Leadership Construction Artificial Intelligence 119