Brooks Group

FEBRUARY 10, 2025

The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus. Your sales professionals are no longer presenting to a few players; theyre now performing for a panel of diverse stakeholderseach with their own expectations, requirements, and priorities.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Brooks Group

OCTOBER 14, 2024

Knowing how these two diverge is important for delivering effective sales training and improving long-term results. This understanding allows sales professionals to anticipate and address future challenges, which reinforces the value of the partnership. Train on providing ongoing value between purchases.

Emotional Intelligence 70

Emotional Intelligence Negotiation Sales Training Construction 70

Brooks Group

JUNE 27, 2022

Sales negotiation is a critical skill for any sales professional. Whether you’re negotiating with a potential customer or working out the details of a contract, being able to negotiate effectively can make the difference between success and failure. Negotiation is not easy. What is Sales Negotiation?

Negotiation 98

Negotiation Emotional Intelligence Sales Profitability 98

Brooks Group

JULY 30, 2024

Listening, questioning, negotiating, closing—today’s sales professionals need so many different selling skills to succeed. But which ones should you focus on if your sales team is a little green or if your seasoned sellers could use a refresh? Communication Communication is the most important selling skill.

Interpersonal Skills 98

Interpersonal Skills Negotiation Emotional Intelligence Sales Training 98

Brooks Group

SEPTEMBER 21, 2022

Increase Your Emotional Intelligence (EQ). Emotional intelligence, also referred to as Emotional Quotient, is the ability to be aware of one’s own emotions and the emotions of others, and to manage them in a productive and empathetic manner.

Emotional Intelligence 92

Emotional Intelligence Negotiation Sales Training Decision-making 92

Red Star Kim

NOVEMBER 1, 2023

What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal sales training. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Zendesk

NOVEMBER 2, 2022

Looks like it’s time to begin negotiations. Life in sales isn’t so different from navigating the delicate conversation of movie preferences with your partner. There are real benefits to be had from honing your diplomatic skills and establishing a set strategy for guiding leads from the top of the sales funnel to the bottom.

Negotiation 52

Negotiation Sales Decision-making Emotional Intelligence 52