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Usually our clients are more important to us than we are to them Especially if you're not a major supplier. Rebalance your communication expectations to align with your value as a supplier. Taking emotionalintelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
So I think, you know, I’ve never understood clients who think that, you know, agencies are suppliers, not partners, and that we don’t need to kind of keep them in the loop on things. And it’s always produced really, really great results. Why do you think that persists? And such an honour for me to have started there.
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