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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Procurement/Purchasing Managers These key players focus on cost efficiency, vendor reliability, and contract terms. Emotional Intelligence Sellers must be able to read stakeholder dynamics, adapt their communication style, and build rapport with different personality types.

B2B 82
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The Art of Client Service, with Robert Solomon

Account Management Skills

They have that emotional intelligence, to be able to pull people together to make it all work and still be sensitive enough to how it’s going down. Having the courage, the bravery, the emotional. I keep calling it emotional intelligence, but it’s that social awareness. Robert 28:22. Oh, absolutely.