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Sales and Emotional Intelligence: How to Hire Your Next Top Performer

Brooks Group

Sales and emotional intelligence go together like skiing and snow. Since the 1960s, emotional intelligence has been recognized as a critical component of both personal and professional success. But developing emotional intelligence in sales matters. What Is Emotional Intelligence?

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Your sales professionals are no longer presenting to a few players; theyre now performing for a panel of diverse stakeholderseach with their own expectations, requirements, and priorities. B2B Buying Group Stakeholders A successful sale starts with understanding the organization and how each department and stakeholder relates to the others.

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Differentiating Yourself: How to Use Emotional Intelligence in Sales

Brooks Group

Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence. They’re empathetic and highly emotionally intelligent.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

Knowing how these two diverge is important for delivering effective sales training and improving long-term results. This understanding allows sales professionals to anticipate and address future challenges, which reinforces the value of the partnership. Learn more about our IMPACT Selling ® sales training program.

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How to Choose the Best Sales Trainer for Your Company

Brooks Group

Sales training is an essential ingredient of your organizations success. The right sales skills and knowledge can unlock the full potential of every sales professional, elevating their performance and driving results for your organization. The average training ROI for The Brooks Groups clients is 67X.

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Using Emotional Intelligence to Build Trust in Your Brand

Brooks Group

Successful leaders and superior performers can combat this with well-developed emotional intelligence (EQ) skills, which enable them to work well with a wide variety of people because they can respond effectively to rapidly changing conditions in the business world.

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Upskill to Upsell: Four Tips for Upselling

Brooks Group

Increase Your Emotional Intelligence (EQ). Emotional intelligence, also referred to as Emotional Quotient, is the ability to be aware of one’s own emotions and the emotions of others, and to manage them in a productive and empathetic manner.