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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

A campaign approach ensures continuity of messaging in the run up to, during and after key events. Organising events and prompting conversations Different ways to plan and implement events were shared. How do you stand out from your peers?

Marketing 130
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How to Use BANT to Qualify Prospects in 2018

Hubspot Sales

Rep: “And you’ll be using Spartan to organize customer events around the country, which currently you do not have software for. I think the next step is arranging a demo between you and an events specialist -- what do you think?”. Timing: Are there any upcoming events/deadlines that you’d like to have a solution in place by?

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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. Experience in stakeholder management and funding is also desirable.

Meetings 130
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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned.

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How BMW Would Have Benefited from Social Selling

SBI Growth

Finance has told you there’s no budget. Reps can use event to get an appointment with prospects. But this initiative has more stakeholders than a typical project. You can avoid commoditization and grow your margins. Most importantly, it’s been easy to implement and adoption is high. Find out what they thought of BMWs response.

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Key Account Management: The Ultimate Guide

Hubspot Sales

A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.