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The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. It’s time for a rant. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

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Exploring the Art of Facilitation: Lessons from Myriam Hadnes

Strategic Planning and Management Insights

In today's fast-paced business world, where strategy and leadership are constantly evolving, the art of facilitation is becoming increasingly vital. Myriam's unique journey—from an academic in behavioral economics to a highly sought-after facilitator—offers deep insights into the transformative power of facilitation in organizations.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

As the shift toward virtual selling accelerates, the salespeople who thrive in this new environment will be those who: • Understand both the similarities and differences between in-person and virtual selling • Know how to avoid common virtual selling pitfalls • Are able to establish rapport and build trust with new customers in a virtual environment (..)

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Leadership Lessons for Successful Team Alignment (Facilitator Files)

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals, and action plans. Learn more about how we can help you and your team create a strategic plan with our strategic planning and implementation services.

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The Essential Guide to Selling by Telling Your Touchstone Story

Genuine connection facilitates an openness to trust, which leads to consistent sales. In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. Storytelling is key to building this all-important trust.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. We invest in concrete, tangible actions that set us apart: Research : We performed primary research to understand where in the customer journey we could significantly impact the customer’s business.

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The Future of SAM – Revisited

Strategic Account Management Association

4 Facilitative style. Become a “strategizer” who is always focusing on new ways to help your own organization. Also, educate customers and stakeholders on new ways you can help them create value. #4 Be an orchestrator. 5 General management skills.