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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. Agile leadership.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. We conducted client interviews and facilitated group discussions through our customer advisory board. For the composite organization, that equates to $12.4

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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Enhance Leads With Thought Leadership Touches Because B2B solutions arent often top-of-mind until theres an obvious buying window, thought leadership and content marketing are critical. Short webinars, white papers, or case studies can showcase real transformations youve facilitated. Position your business as a problem-solver.

B2B 87
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Leadership, emotional intelligence and teams in change management

Red Star Kim

Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. Leadership, emotional intelligence and teams in change management. Leadership, emotional intelligence and teams in change management.

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Stitch the Sales and Marketing Organization Together

SBI Growth

It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. Stitch the sales and marketing organizations together by making data meaningful via a robust sales performance management system. Sales Leadership.

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Exploring the Art of Facilitation: Lessons from Myriam Hadnes

Strategic Planning and Management Insights

In today's fast-paced business world, where strategy and leadership are constantly evolving, the art of facilitation is becoming increasingly vital. Myriam's unique journey—from an academic in behavioral economics to a highly sought-after facilitator—offers deep insights into the transformative power of facilitation in organizations.