The Future of SAM – Revisited
Strategic Account Management Association
AUGUST 24, 2021
They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. Be an orchestrator.
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