Remove Facilitation Remove Profitability Remove Whitepaper
article thumbnail

What is Buying Intent?

Upland

Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. It shows that you aren’t just there for profit. It doesn’t have to be promotional content, though. The UI/UX of your website plays a major role here.

article thumbnail

The 22 Best Business Coaching Websites You Need to Check Out This Year

CMOE

Performance Consultants Performance Consultants is comprised of a global team of coaches, facilitators, and project managers across 23 languages. Their site lists profit increases of clients who have leveraged Small Business Coach’s resources and practices.

article thumbnail

Examples of Strategic Objectives

OnStrategyHQ

For this whitepaper, we’re going to call them strategic objectives. Think “Create” or “Increase,” not passive verbs like, “Confirm” or “Facilitate.” Profitability Improvement: Retain customers and deliver products efficiently. Defining Strategic Objectives.

article thumbnail

Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. But now… Sales are flat, having leveled off to slightly below pre-pandemic levels, with slightly higher services revenue (due to the influx of new customers during the pandemic surge). Operating income and EBIDTA are declining. Inventory levels are still high.

article thumbnail

#B2BMX Recap: What Every B2B Marketer Should Focus on in 2018

SBI

71% of B2B marketers rely on whitepapers as one of their top pieces of content, but only 5% of buyers are willing to provide detailed contact information to get one. I wonder how much that number would go up if you made your whitepapers interactive? One way to help facilitate this alignment is through technology.

B2B 55
article thumbnail

Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

Both business processes are crucial to generating revenue and keeping your company profitable. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. So, use the tactics and tools mentioned in this article to facilitate collaboration between them.

article thumbnail

Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

Profit margins. Resource Requirements : A content marketer to develop a holistic content marketing strategy and hard collateral that includes a library of blog posts, whitepapers, and webinars. This data-driven process guides strategic planning, informs decision-making, and facilitates goal setting for successful initiatives.