article thumbnail

The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Figure 2: Buyer and seller perspectives on the challenges of virtual sales interactions. Just 5 percent report no success at all ( Figure 3 ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Frédérick Kahn is Global Vice President of Sales at Wavelength Pharmaceuticals. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”.

article thumbnail

The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 231
article thumbnail

The Essential Guide to Selling by Telling Your Touchstone Story

In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. Genuine connection facilitates an openness to trust, which leads to consistent sales. Sales reps who learn to tell rather than sell have a critical tool for creating connections with their prospects.

article thumbnail

How Do You Improve Sales Performance?

The Center for Sales Strategy

It's obvious why sales performance is a crucial part of any organization. Good sales performance leads to increased sales and greater profits. These results become a motivating factor for your sales force. A motivated sales team will perform well. Poor sales performance results in lost time and increased costs.

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys.