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What is Buying Intent?

Upland

Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. Educational Content for Informational Intent: At the informational intent stage, buyers seek valuable and unbiased information.

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HubSpot Reps on How to Work With Marketing to Make Better Sales Content

Hubspot Sales

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.". But how can that be facilitated? Well, dedicated Slack channels are one option worth exploring.

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How to create sales enablement content that does the selling for you

Nutshell

As a seller, you can share those posts with leads who are nearing the end of your sales funnel in order to help facilitate purchases. Whitepapers. Whitepapers are in-depth reports on a topic that your company has credibility on. That’s why 71% of B2B buyers have recently used whitepapers to research their buying decisions.

Sales 101
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Multiply your Content Marketing by 6X

SBI Growth

Great content is the key to facilitating the buying process. The following are just a few examples of how your marketing team can leverage pieces of content: Pull a high value chart from a whitepaper and insert it into an email with a quick 1-2 sentence note. Sales leaders are pushing their teams to engage earlier in the process.

Marketing 125
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Website Popups for Your B2B Business: Tips and Examples

Nutshell

When applied correctly, website popups can help facilitate more personalized brand experiences, creating a deeper connection with your target audience. Lead magnet website popup example: WordStream Frequent WordStream website visitors will be familiar with seeing popups offering valuable eBooks, whitepapers, and report content.

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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

It facilitates automation and eliminates manual tasks, speeding up information and material flow through the supply chain. To dive deeper into how VSM can revolutionize your automotive software delivery, download our comprehensive whitepaper, Shifting Gears: Transforming Traditional Auto Manufacturing in the Digital Age.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

Whitepapers. At this stage, your sales collateral should facilitate conversations, build trust, and reinforce the value of your products. Sales collateral for the Awareness Stage is all about introducing your brand and attracting customers. Sales collateral for the Awareness Stage includes: Blogs and e-books. Landing pages.