Red Star Kim

SEPTEMBER 26, 2023

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. An allied development is those in Account Based Marketing (ABM) roles. Larger firms may prefer to have a more flexible structure.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Mercuri International

AUGUST 18, 2020

The Survey looked at a broad range of industries, from Finance to Pharma, Construction to Consumer Goods, speaking to executives from C-level, sales, HR, and training. Executives across all industries are united in their belief in VBS and the need to win new customers, while CEOs value key account management.

Key Account Management 98

Key Account Management Construction Finance Account Management 98

Mercuri International

JUNE 10, 2020

Key findings. Mercuri’s survey looked at a broad range of industries, from finance to pharma, construction to consumer goods, speaking to executives from C-level, sales, HR, and training. Companies varied in size from 50 to over 5000 employees. Learn more about Value Based Selling.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Red Star Kim

FEBRUARY 8, 2024

For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. Without targeting there is the risk of “spray and pray” content being sent into the ether.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

JULY 9, 2020

Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. You can see the terms I've highlighted: Partner with Product Management and Tech. Create an account management strategy. A 30 60 90 day plan for Key Account Managers. Product adoption goals.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Account Manager Tips

NOVEMBER 19, 2022

Therefore, the best advice is to build your presentation around an existing problem instead of a future one. Here's some common pain points: Productivity. What's prohibiting them from being more efficient and effective? Do they need to reduce spending? Are there products and services they no longer need or can be found more cheaply?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

SBI Growth

SEPTEMBER 15, 2012

Ask them about our Key Account Management practice. Many Fortune 100 executives have benchmarked finance, information technology, human resources and procurement. My goal is to introduce you to the idea. If you want more, speak with Mike (bio here ), or Aaron (bio here ). Their accuracy is 95% in 2012.

Procurement 117

Procurement Key Account Management Sales Finance 117

DemandFarm

MARCH 31, 2025

You can see key players in HubSpot, that can strategize: e.g., identify a VP who needs nurturing or spot a missing contact in finance who could veto my deal. Account Planner) DemandFarm provides strategic insights beyond static org charts. Enterprise teams managing complex B2B sales with multiple stakeholders.

CRM 40

CRM Stakeholders Account Planning Decision-making 40

Red Star Kim

JANUARY 5, 2023

CRM systems used : Hubspot, Clio, LawWare, Integrated with finance system. Our systems and information for referral management are: 20% Average. Do you have a Key Account Management (KAM) programme at your firm? Key Account Management (KAM) programme (kimtasso.com). 80% 20%-50%.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. Sales Controlling in B2B: From data to wisdom. We often read that “data is the new gold.”

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Jermaine Edwards

JUNE 29, 2020

It will be finance, operations etc. How you and your customer works together is really, really important. And it doesn’t just involve you. It will be the executives in your company. It will be team members.

Communication 130

Communication Decision-making Finance Key Account Management 130

Louise Collins Associates

APRIL 26, 2018

Instead, conversations moved to finance, compliance, safety, regulations, guidelines, protocols etc. There are usually a vast number of stakeholders from life-science organisations involved in any one account, particularly when the organisation operates across multiple therapeutic areas. Yet, organisations lost sight of that.

Stakeholders 52

Stakeholders Finance Meetings Key Account Management 52

SmartKarrot

OCTOBER 25, 2023

Client Trust: Clients invest not just finances but also faith in an organization. Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers.

Key Account Management 10

Key Account Management Account Management Management Construction 10

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM. Angus Robertson.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

MARCH 26, 2024

Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn. When key account managers identify a customer at high churn risk, they deploy such programs. Successful sales teams use churn prediction software.

Management 52

Management Artificial Intelligence CRM Software 52

Arpedio

OCTOBER 17, 2023

Furthermore, integration facilitates seamless communication between your sales, marketing, customer success and finance teams. For example, once a sale is finalized in the CRM system, it can automatically trigger actions within the account management software, streamlining processes and reducing the risk of manual data entry errors.

Account Management 52

Account Management Software Software Management 52

QYMATIX

MARCH 26, 2024

Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn. When key account managers identify a customer at high churn risk, they deploy such programs. Successful sales teams use churn prediction software.

Management 40

Management Artificial Intelligence CRM Software 40

SmartKarrot

JUNE 16, 2020

This can be done through operational value-adds, support through insights, channel partnerships, technological help through systems integration & business support through special terms and financing. #6 Generating leads inside the customer account is a core skillset of the Key Account Manager (KAM).

Account Management 10

Account Management Management Value Proposition Key Account Management 10

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Think about all of those people who have an interest in the outcome of your project or idea, who have power or influence over it and are affected by it.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130