Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Luminas Strategy

SEPTEMBER 15, 2024

Jonathan Knowles, principal of Type 2 Consulting engages with Keith (founder and CEO of Luminas Strategy) and Dave (senior consultant) for a lively and thoughtful discussion on the relationship between marketing and finance. Watch the discussion, then download and read Jonathan’s full report, The Three Drivers of Financial Value.

Finance 52

Finance Marketing Organization Leadership 52

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

FEBRUARY 6, 2023

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). So here is a Marketing technology system review – Clean contact data with Cirrom. Hooray to that!

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Strategic Account Management Association

APRIL 5, 2021

This enables one to “see” the state of the company’s finances. Investopedia accurately summarized the 10-K in one sentence: “If you want to dig deeper and go beyond the slick marketing version of the annual report found on corporate websites, you’ll have to search through required filings made to the Securities and Exchange Commission.”5

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Holden Advisors

DECEMBER 6, 2021

This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing. It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Chart the course.

Negotiation 221

Negotiation Manufacturing Profitability Finance 221

NG Data

JUNE 27, 2024

Digital lending is growing rapidly, with the market valued at $11.6 The US holds 40% of market revenue, while APAC is the fastest-growing region. Source The post Digital Lending Statistics – The Automated Solution Changing Finance appeared first on NGDATA. billion in 2023.

Finance 52

Finance Digitalization Banking Small Business 52

Sales Gravy

APRIL 6, 2025

We are coming off of a week that can only be described as a stock market bloodbathamping up uncertainty and making selling even harder. trillion dollars were wiped from the US stock market in two days. trillion dollars were wiped from the US stock market in two days. These losses compounded in markets all across the globe.

Decision-making 56

Decision-making Government Finance Stakeholders 56

Flevy

APRIL 20, 2022

In marketing, feedback loops can make or break your future campaigns based on how you see your current results. But if you are a marketing-driven function, or are completely online, then a lot of feedback you receive from customers is based on the action they take. Why Feedback Loops Are Essential in Marketing. Final Thoughts.

Marketing 111

Marketing Acquisition B2C Finance 111

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Hubspot Sales

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. The founders of the companies they've invested in now have an aggregate, public market value over $3.3

Investors 139

Investors Finance Healthcare Negotiation 139

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Flevy

OCTOBER 24, 2024

In a highly competitive market, banks must balance customer expectations with regulatory requirements and risk management, all while ensuring profitability. In an era of increased customer autonomy, it’s critical for banks to ensure their value chain functions cohesively to meet market demands.

Banking 52

Banking Retail Acquisition Value Proposition 52

Hubspot Sales

JUNE 6, 2019

This is achieved by running competitive analysis, conducting forecasting, and making recommendations on how the sales, marketing, and other teams should move forward. The International Institute of Market Research and Analytics offers a Certified Market Research Professional (CMRP) exam worth looking in to. Finance Director.

Supply Chain 141

Supply Chain Finance Sales Account Management 141

Hubspot Sales

DECEMBER 10, 2024

While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions. According to Gartner , 58% of finance functions are using AI in 2024, up 21% since 2023. More than a quarter of companies (28%) use AI for finance analytics, including forecasting.

Finance 52

Finance Decision-making Supply Chain Small Business 52

Hubspot Sales

FEBRUARY 23, 2018

Entrepreneurial Finance from MIT OpenCourseWare. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. How to perform market research and select your target audience. Entrepreneurial Finance from MIT OpenCourseWare. Startup School by Y Combinator.

Finance 145

Finance Logistics Decision-making Investors 145

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Filing taxes?

Finance 145

Finance Business Planning Small Business Investors 145

Insightly

JUNE 1, 2022

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Out of the box, it includes over 500 pre-built connectors to applications across HR, Finance, IT, Sales, Marketing, Productivity, and Data storage.

CRM 98

CRM Marketing Finance Publishing 98

SalesGlobe

NOVEMBER 14, 2024

Historically, Inside Sales roles focused on SMB and Mid-Market accounts, typically organizations with fewer than 1,000 employees. Centralizing Inside Sales resources makes it easier for companies to identify and implement best practices, ensuring that every market benefits from consistent enablement programs, tools, and training.

Sales 59

Sales Finance Retail Innovation 59

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

Marketing 105

Marketing Advertising Media Software 105

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. IoD represents directors in the middle market. A guest speaker is usually invited.

Meetings 130

Meetings Government Management Finance 130

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Digitalization 124

Digitalization eCommerce Finance Internet 124

Nutshell

JANUARY 2, 2025

This plan provides architectural firms with fast, free implementation, world-class live customer support, email and calendar sync, email tracking, reporting and analytics tools, unlimited storage, email marketing tools, and much more. Marketing and lead generation tools are available but at an additional cost.

Software 62

Software Software CRM Construction 62

Account Manager Tips

NOVEMBER 19, 2022

For instance, compare marketing to human resources. Marketing KPIs Brand awareness. Understand the challenge Marketers have known for a long time to sell the cure, not the prevention. For instance: time, money, market share, risk, customer satisfaction? Show what you will help them achieve. It'll vary by function.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Hubspot Sales

JUNE 8, 2021

Is the sales job market strong enough to support a career? You may also need to collaborate with the marketing team to manage personalized materials or advertising for leads, so a background in cross-functional collaboration is helpful for landing a job. So how do the two connect? What's a typical sales career path? Management.

Finance 134

Finance Sales Account Management Leadership 134

Hubspot Sales

JUNE 12, 2019

During supply planning, representatives from finance, operations, and materials to evaluate capacity. During this stage of the S&OP process, leaders from finance, sales, marketing, operations, materials, product management, and human resources meet to collaborate. Pre-S&OP Meeting.

Finance 144

Finance Sales Suppliers Manufacturing 144

Hubspot Sales

OCTOBER 10, 2024

But one area that escaped me was how businesses marketing by phone could continue to do so. After jumping into the fine print , I learned there are two legal bases that businesses can use to justify processing personal data for direct marketing: legitimate interest and consent. Was B2B cold calling still legal?

Cybersecurity 80

Cybersecurity B2B CRM Healthcare 80

Revegy

NOVEMBER 30, 2023

Compared to its finance, marketing, and logistics counterparts, sales has traditionally been a laggard regarding digital technologies, and for good reason.

Logistics 107

Logistics Finance Digitalization Sales 107

Hubspot Sales

SEPTEMBER 28, 2020

Can you tie each dollar earned by your business to a specific deal or marketing campaign? This information is critical for companies looking to increase sales, making it easier to see where revenue is coming from, and what marketing, sales, and service efforts are responsible for contributing to the bottom line. Price: Contact Ordway.

CRM 135

CRM Small Business Finance Software 135

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Hubspot Sales

MARCH 9, 2022

For entrepreneurs whose credit or circumstances make the risk of default high, crowdfunded or peer-to-peer financing, such as microlending, offers monetary opportunities that are not available elsewhere. Typically, they feature lower interest rates or capital requirements than conventional financing. CDC Small Business Finance.

Finance 105

Finance Small Business Banking Investors 105

FinListics Solutions

JULY 17, 2024

Chief Marketing Officers (CMOs) hold the reins to creativity and brand innovation, yet they often find themselves at odds with their financial counterparts. A recent AdWeek survey revealed that while CFOs generally appreciate the work of CMOs, a staggering 54% believe their marketing leaders lack a solid grasp of finance.

Finance 89

Finance Innovation Marketing Sales 89

Hubspot Sales

AUGUST 17, 2021

In organizations with less than $30 million in revenue, this task is generally assigned primarily to sales leadership — with some organizations entrusting it to revenue operations or finance. The sales leader might have one idea of the company goals while finance has an entirely different goal and marketing has a third goal in mind.

Finance 130

Finance Construction Sales Leadership Decision-making 130

Hubspot Sales

FEBRUARY 20, 2025

Ill never again take for granted that a company has found the best one for its product and market. Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. The retailer buys in bulk, simplifies logistics, markets products, offers post-sale support for consumers, and more.

Retail 52

Retail Manufacturing Investors eCommerce 52