Remove Finance Remove Negotiation Remove Value Proposition
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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus. More stakeholders means longer sales cycles.

B2B 76
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Retail Banking Industry Value Chain: Deep Dive

Flevy

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. Banks that excel at customer acquisition prioritize convenience, trust, and clear value propositions, making it easy for customers to choose their services.

Banking 52
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Strategic Account Management Best Practices Checklist

The Chapman Group

Economic Value Propositioning; creating, delivering and validating economic value. Strategic and quantitative assessment of: Account situation, opportunities, finances and relationships. Economic Value Propositioning (ROI calculations). Negotiations. Hi-value activity performance. Methodology.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

A multinational software company might spend nearly a year negotiating a $5 million deal with a Fortune 500 company. This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. Effective communication and value proposition alignment are key to overcoming this challenge.