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Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. Sales Controlling in B2B: From data to wisdom. We often read that “data is the new gold.”
Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. When you know exactly where to make cuts or increase investments, you have the power to revitalize your supply and sales chains for maximum benefit. Porter’s VCA.
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To that end, it allows you to track, manage, and automate your sales, marketing, and customer service channels. With the right tool, you get a complete view of the entire customer lifecycle, resulting in more sales, better customer service, and higher profitability. But is Salesforce the right tool for your business?
As a company grows, integration, coordination, and profitability become critical. As a company grows, integration, coordination, and profitability become critical. We understood back then that employing our salesanalytics tool would be impossible under those conditions. Click here, if you have not read part 2 yet.
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